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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct302015

In Search For Credibility, Major League Football Suits Up With Herm Edwards

By Barry Janoff

October 30, 2015: Major League Football, scheduled to begin its initial season in Spring 2016, has made a significant move to establish its credibility by adding Herm Edwards as senior advisor for the league and its management team.

According to MLFB, as senior advisor, Edwards would "provide advisement and consultation to members of the company's management. In particular, Mr. Edwards will provide guidance on the league's player development and mentorship to athletes. Mr. Edwards will also attend MLFB games and support other league activities during the length of his initial agreement with Major League Football."

Financial terms of the deal were not released.

Edwards played in the NFL with the Philadelphia Eagles (1977-1985), then became a scout and assistant coach before being named head coach for the New York Jets (2001-2005) and then the Kansas City Chiefs (2006-2008). 

Since leaving coaching, Edwards has been a NFL analyst for ESPN and ESPN Radio.

"As a past player and longtime football professional, coach and now commentator, Herm is a very welcome addition as an advisor to our team," Wes Chandler,former NFL player and now president for Major League Football. "In playing against Herm Edwards in the NFL and working with him over the years coaching young football athletes, I am personally honored to have him with us."

MLFB, a publicly-traded organization, is seeking to accomplish what such leagues as the USFL, XLF, UFL, WFL and others have tried and failed. All victims, for several reasons, of trying to go where the 800-lb. gorilla known as the NFL already treads.

The Lakewood Ranch, Fla.-based league is currently in the process of conducting tryout camps, now through November in 14 cities, to help fill rosters in anticipation of hitting the turf with eight teams.

MLFB said it is "considering more than 14 new markets as potential cities the league will further review to solidify the number of teams in its inaugural season . . . Additional cities will be considered for expansion for the planned second season in 2017."

Although MLFB said that its "strategically placed spring football season fulfills demand while not conflicting with fall leagues," its planned March-July schedule crosses paths with the start of the MLB season, NCAA Div. I Men's and Women's basketball March Madness, and the end of the NBA and NHL seasons and the entire post-season runs for both leagues.

According to Edwards, “I am excited to help Major League Football as I believe in their mission to give players and coaches more opportunities to develop their football and character skills with the hopes of continuing to play at the next level.

"“I’ve known Wes Chandler for a long time and see the value and importance in what he and his staff are trying to build. At the end of the day, I see myself as an ambassador to the game of football and this is another opportunity to contribute to the sport and positively influence the lives of young men," said Edwards.

"I speak for the entire management team on the benefits of having Herm's experience, coaching, managerial skills and his well-known enthusiasm for the sport advising our organization on and off the gridiron," Chandler said of Edwards. "Herm's football knowledge as a commentator and his skills as communicator to our players, staff, coaches and fans are a tremendous asset.”

Is MLFB The Real Deal Or Just A Passing Fancy?

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