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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in MLS (1)

Wednesday
Aug022017

MLS, adidas Sign $700M Deal To Extend, Enhance Partnership Through 2024

By Barry Janoff

August 2, 2017: Calling it the company’s "largest-ever investment in North American soccer," adidas has signed a six-year extension to its current deal with Major League Soccer.

The alliance, which dates back to the league’s inception in 1996, now runs through 2024.

Financial terms were not shared. Industry analysts put the value of the extension at $700 million.

The extension, unveiled in Chicago today prior to the MLS All-Star Game, expands on adidas’ role as the official supplier for the league, its clubs, MLS youth academies and youth affiliated clubs.

Adidas said it would "outfit every MLS team and their affiliates with uniforms, footwear, training gear and sideline apparel and will also provide the league’s official match ball."

"Major League Soccer has built a legacy with adidas that has been essential in the rise of our league," MLS commissioner Don Garber said in Chicago. "Adidas has been a major collaborator with us since the inception of MLS, and we are proud that our partnership with this globally-respected brand will continue to enhance the growth of the game in North America for many more years."

The extension with MLS comes as Nike is taking over from adidas as the official on-court supplier for the NBA.

Adidas this coming season takes over from its Reebok division as the official on-ice uniform partner with the NHL.

In addition, adidas is an official partner with FIFA and the World Cup.

The MLS boost from adidas comes as first-year MLS partner Target is ramping up its investment and time in the league and soccer, including $14 million to promote and develop youth soccer in the U.S. Target is the presenting sponsor for the 2017 MLS All-Star Game.

The new adidas -MLS agreement “emphasizes additional investment in youth development, and will see MLS create a socially-powered and localized content experience with adidas.”

Labeled the “Creator’s Network,” the content approach will allow for “in-depth storytelling through local and national content from MLS supporters and influencers.”

"We will work with adidas on innovative concepts to showcase the sport and our elite athletes, and we will intensify our mission to develop top North American soccer players for generations to come," said Garber.

Following their initial union in 1996, MLS and adidas unveiled an exclusive league-wide partnership that made adidas the official outfitter of every MLS team in 2004, extending and amplifying that deal in 2010.

Target Buys Into Major Alliance With MLS

MLS Marketing Partners Drive Rise In Attendance, Value

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