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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep182014

And Away We Logo: MLS Talks Next Season With New Crest, New Clubs, New Partners

By Barry Janoff

September 18, 2014: Although the 2014 Major League Soccer season does not end until November, the league took time out in September to talk about 2015, during which MLS plans to unveil a plethora of new innovations as it enters its 20th campaign.

Included will be two expansion teams — New York City FC and Orlando City SC — new marketing and media partners and a new-look logo that will morph to change for each club in the league.

MLS has experienced near-continuous growth since Don Garber become commissioner in 1999. Having signed a five-year extension earlier this month, he will continue to oversee operations at least through 2020. He has stated his vision of having 24 MLS clubs by 2020 and having MLS ranked as one of the top soccer leagues in the world.

"Today is about a new vision for our future," Garber said during a media event in New York. "That future we are calling MLS Next, [which will] remind us that our best days are ahead. It's a reminder that says tomorrow is going to be great, but the day after tomorrow and the day after that will be even better."

According to Howard Handler, CMO for the MLS, the new logo — known in MLS circles as a crest — "is a great reflection of our character and our ambition and where we are headed as a league. We are building a bold and progressive sports league for North America, one that our fans, our clubs, our players, our partners can all be a part of."

The league is planning for 21 clubs next season (although there currently is some question as to whether new ownership and a new stadium deal would be in place for Chivas USA in Los Angeles, leading MLS executives to place the franchise on hiatus). New York City FC and Orlando City SC will begin play in MLS in 2015, and an expansion club in Atlanta is scheduled to join in 2017.

The league said that an ownership group led by David Beckham "is continuing to work on an expansion club in Miami."

Currently, 15 MLS clubs play in stadiums built or renovated for soccer, with additional venues scheduled for San Jose (2015) and Orlando (2016), according to the league.

MLS begins TV and media rights partnerships with ESPN, Fox and Univision in the U.S., with continued media partners TSN and RDS in Canada.

The new MLS crest replaces a logo that has been in place since 1996. Unveiled during the media event, it will be used league-wide, but MLS also designed the logo to be customized to fit each club's official colors.

A national roll-out begins with the release of EA Sports' FIFA 15 (Sept. 23), followed by jersey unveilings by New York and Orlando in November (available at retail) and a new soccer ball from adidas in December.

A multi-level marketing campaign will break next year sporting the new logo and supporting the 2015 season beginning at the MLS Combine and SuperDraft in January.

The annual "Jersey Week, which the league said "remains a key event in our calendar," will hit prior to the start of the MLS season.

Updates for the Web site, mobile apps, fantasy games, and connected devices with the new brand are "expected to be available before the start of the 20th season."

In addition, MLS executives expect to sign new marketing partners to add to a roster that currently includes adidas, EA Sports, Allstate, AT&T, Anheuser-Busch (Budweiser), Bimbo, Castrol, Chipotle, Continental Tire, The Home Depot, Kraft, Panasonic, PepsiCo (Pepsi, Gatorade, Aquafina, Quaker), Red Bull, Visa, Volkswagen and Wells Fargo.

“In the last 18 months, we have introduced new teams, new soccer-specific stadiums, an eight-year, multi-million dollar media rights partnership, and our owners have made significant investments to sign world-class athletes," said Handler. "Together, these elements have led to the realization that our current brand is no longer a proper representation of the league we are and want to become.”

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