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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar032014

MLS Spices Up Its Marketing Roster, Fan Activation With Chipolte Partnership

By Barry Janoff

March 3, 2014: On the eve of the 2014 season, Major League Soccer has signed Chipotle as the official fast-casual Mexican restaurant of MLS and 12 of MLS' 19 clubs.

The sponsorship — which Chipotle said would be its largest single sports partnership  — will feature promotional programs with 12 teams, individual players, and programs across the entire league.

Financial terms of the multi-year alliance were not disclosed.

“At the core of our effort to change the way people think about and eat fast food is our commitment to finding better, more sustainable sources for all of the ingredients we use,” Mark Crumpacker, CMO and chief development officer for Chipotle, said in a statement. “That value is one that is often shared by people with an active lifestyle. This partnership with MLS will allow us to further engage consumers in a sport we have long supported through grassroots efforts.”

Denver-based Chipotle said it would work with MLS and the 12 clubs by "executing unique promotions and activations to reach MLS fans across the country."

Marketing will be anchored by the inaugural Chipotle MLS Homegrown Game during AT&T MLS All-Star Week in Portland this August, featuring the nation’s top homegrown players from MLS Club rosters. Homegrown players from across the league will be chosen by MLS to participate in the game.

Omar Gonzalez, Los Angeles Galaxy defender, two-time MLS Cup champion and a member of the U.S. Men’s National Team, will represent MLS as the first spokesperson of this partnership. A preview spot show Gonzalez in action and offers details about the alliance and the Chipotle MLS Homegrown activations. (See the full spot here.)

MLS said that information on how fans would be able to watch the game would be released at a later date. (Details here.)

To launch the partnership, Chipotle will host a "March to Soccer" promotion in the 12 MLS markets to celebrate the start of the MLS season. Customers who come to a Chipotle location wearing their local MLS club gear on the date of the team’s home opener can receive a buy-one-get-one deal. (Details here.)

The dozen teams are the Chicago Fire, Colorado Rapids, Columbus Crew, FC Dallas, Houston Dynamo, Los Angeles Galaxy, New England Revolution, Philadelphia Union, Portland Timbers, San Jose Earthquakes, Seattle Sounders and Sporting Kansas City.

In addition to the Chipotle MLS Homegrown Game, Chipotle will also feature an "exceptional athlete," boy or girl, during ten home games for each MLS club as the Chipotle Youth Homegrown Athlete. Chipotle and each MLS Club will also host free soccer clinics for up to 200 kids utilizing MLS players and coaches to teach soccer fundamentals.

According to David Wright, svp-global sponsorship for MLS, “Chipotle is an incredible brand and has truly embraced MLS’ aspirational position for millions of youth soccer players. We love the idea of the Chipotle MLS Homegrown Game and we look forward to Chipotle playing an important role in continuing to grow the sport of soccer in this country for years to come.”

“Chipotle is an incredible brand and has truly embraced MLS’ aspirational position for millions of youth soccer players."

Other MLS marketing partners include adidas, Allstate, AT&T, Anheuser-Busch (Budweiser), Gatorade, The Home Depot, Xbox One, Wells Fargo, Panasonic, Pepsi, Red Bull, Visa and Volkswagen.

Separately, MLS said that its second annual Jersey Week would feature 17 of MLS' 19 clubs unveiling jerseys this week in the lead-up to the opening weekend of the season.

All 19 teams will have at least one new jersey in 2014, with the Portland Timbers being the only club to unveil two new shirts. The San Jose Earthquakes and D.C. United unveiled jerseys earlier this year. (Details here.)

Chipolte said it operates some 1,600 restaurants nationwide.

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