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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul312013

At All-Star Game, MLS, Roster Of Partners Activate Today With Eyes On The Future

By Barry Janoff

July 30, 2013: Major League Soccer and its marketing partners will be all up in your face as the league takes time off from the 2013 season to put on the AT&T MLS All-Star Game on Wednesday night.

The game, which will feature MLS All-Stars vs.AS Roma, is being played in Sporting Park, the home of the Kansas City (MO) Sporting club that previously was known as LivesStrong Sporting Park.

It was apropos that the days leading up to the game included a concert by Macklemore and Ryan Lewis, whose signature hit, "Can't Hold Us," contains lyrics that seem to define the future of MLS: "Tonight is the night, we'll fight till it's over/So we put our hands up like the ceiling can't hold us."

In addition to AT&T, MLS partners that have activated and/or have a presence on-site include adidas, Allstate, Aquafina, Budweiser, Bimbo, Castrol, Continental Tire, EA Sports, Gatorade, The Home Depot, Microsoft Xbox, Panasonic, Pepsi, Quaker, Red Bull, Visa and Volkswagen.

In addition to serving as the game's title sponsor, AT&T has been hosting a five-day MLS All-Star fan fest, with activities in the Power and Light District in downtown Kansas City.

Concerts sponsored by partners such as AT&T-Blackberry Pepsi have included Macklemore and Ryan Lewis, as well as Silversun Pickups.

Among other events were the Volkswagen 5K Jersey Run, a Castrol "Lead Up to World Cup" feestyle event, The Home Depot Chalk Talk Series and an EA Sports Pro Player Tournament.

During the game itself, players will be wearing limited-edition miAdidas boots from the league's official kit supplier.

"One of the things that's distinctive about MLS is our fan-driven culture," said Howard Handler, CMO for MLS, regarding the league's marketing activations.

Which is a big part of why league executives see a bright future for the league.

"[It's] not our dream, but a vision . . .  to be one of the top leagues in the world by 2022," MLS commissioner Don Gerber wrote during a Twitter-hosted Q&A on Monday. Gerber defined "top league" as the "quality of our play, passion of our fans, relevance of [our] clubs and [the] overall economic strength of [the] league [and its] clubs."

Earlier this month, Electronic Arts and MLS joined for an AT&T MLS All-Star "In the Game" challenge, which gave people worldwide  the opportunity to vote one forward into the All-Star Game by playing and scoring goals in EA Sports FIFA Soccer 13 on the Xbox 360 PlayStation 3 and PC.

One goal equaled one vote and, according to EA Sports, players totaled 488,611 goals that counted as votes. Marco Di Vaio of the Montreal Impact had 73,838 goals for the win. The Los Angeles Galaxy's Robbie Keane came in second with 69,797 goals.

"[MLS is growing because of the] quality of our play, passion of our fans, relevance of [our] clubs and [the] overall economic strength of [the] league [and its] clubs."

"I think it really pulls on the heartstrings and the passion points of the fans and their favorite players to be able to actually act through the FIFA game and have those actions impact the selection of that 11th player," David Wright, svp-global sponsorship for MLS, said in a statement. "To ultimately see that play out on July 31 against AS Roma is kind of the final culmination."

According to John Sondag, president for AT&T Missouri, “AT&T is thrilled to help bring such stellar acts as Macklemore and Ryan Lewis, as well as Silversun Pickups, to the heart of Kansas City as part of our sponsorship of this year’s AT&T MLS All-Star Game festivities. This reflects our ongoing, growing commitment to help bring people together, and keep them connected on our blazing-fast 4G LTE network whether they are at home, work, a soccer game or anywhere in between.”

The match will be televised live on ESPN2, UniMas and in Canada on TSN and RDS starting at 9 PM (EDT) on July 31.

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