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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb222016

MLS, Alex Morgan Get Their Hands On Tag Heuer In Time For Season, Olympics

By Barry Janoff

February 22, 2016: Thanks to a new alliance with TAG Heuer, some soccer players will be able to use their "hands" on the soccer pitch.

With its 2016 season approaching, Major League Soccer has signed a long-term partnership naming the luxury sports watchmaker the official watch and official timekeeper of the league.

In addition, TAG Heuer becomes the official timekeeper for U.S. Soccer.

TAG Heuer also unveiled a deal with Alex Morgan, forward for the U.S. Women's National Soccer Team, which last week qualified to compete in the Summer Olympics in Rio de Janeiro.

TAG Heuer spokespersons also include Tom Brady, Cristiano Ronaldo, Maria Sharapova, model Cara Delevingne, actor Chris Hemsworth and the Estate of Steve McQueen.
 
Financial terms of the pacts were not released.

“Soccer is the fastest growing sport in the United States, and it is also most popular amongst the youth demographic, a generation we aim to connect with,” Kilian Muller, president for TAG Heuer North America, said in a statement.

Official partners for MLS, whose season begins March 6, include adidas, Advocare, Allstate, AT&T, Audi, Chipotle, Coca-Cola, Continental, Draft Kings, EA Sports, Etihad, Heineken, The Home Depot, Jeld-Wen, Johnson & Johnson, Kraft Heinz, Makita, Microsoft, Mondeléz (Chips Ahoy!, Ritz, Trident) and Wells Fargo.

"We think this partnership can be a catalyst for innovating how timekeeping works in global football. We look forward to working with them for many years to come.”

TAG Heuer already has a partnership with Bundesliga, the Professional Association Football League of Germany.

“We are excited to welcome TAG Heuer to the North American soccer family,” MLS commissioner Don Garber said in a statement. “This is a premium, world-class brand that has already aligned with other top leagues around the world. We think this partnership can be a catalyst for innovating how timekeeping works in global football. We look forward to working with them for many years to come.”

The partnership also includes the Professional Referee Organization, which is responsible for maintaining the referee program in pro leagues in the U.S. and Canada.During MLS games, PRO referees will wear a TAG Heuer Connected Watch, a newly launched smart watch from the company.

All MLS referees will have the TAG Heuer logo on their uniform.

In MLS stadiums, TAG Heuer will provide and be visible on the substitution board used on the sidelines.

Multi-media marketing also includes Internet, social media and air time during MLS broadcasts.

“TAG Heuer has a long-standing connection to sports and an impressive history of creating precision watches used by high-level athletes across the globe,” said US Soccer president Sunil Gulati. “We’re looking forward to the opportunity to work closely with one of the most innovative luxury brands in the world.”

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