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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb222016

MLS, Alex Morgan Get Their Hands On Tag Heuer In Time For Season, Olympics

By Barry Janoff

February 22, 2016: Thanks to a new alliance with TAG Heuer, some soccer players will be able to use their "hands" on the soccer pitch.

With its 2016 season approaching, Major League Soccer has signed a long-term partnership naming the luxury sports watchmaker the official watch and official timekeeper of the league.

In addition, TAG Heuer becomes the official timekeeper for U.S. Soccer.

TAG Heuer also unveiled a deal with Alex Morgan, forward for the U.S. Women's National Soccer Team, which last week qualified to compete in the Summer Olympics in Rio de Janeiro.

TAG Heuer spokespersons also include Tom Brady, Cristiano Ronaldo, Maria Sharapova, model Cara Delevingne, actor Chris Hemsworth and the Estate of Steve McQueen.
 
Financial terms of the pacts were not released.

“Soccer is the fastest growing sport in the United States, and it is also most popular amongst the youth demographic, a generation we aim to connect with,” Kilian Muller, president for TAG Heuer North America, said in a statement.

Official partners for MLS, whose season begins March 6, include adidas, Advocare, Allstate, AT&T, Audi, Chipotle, Coca-Cola, Continental, Draft Kings, EA Sports, Etihad, Heineken, The Home Depot, Jeld-Wen, Johnson & Johnson, Kraft Heinz, Makita, Microsoft, Mondeléz (Chips Ahoy!, Ritz, Trident) and Wells Fargo.

"We think this partnership can be a catalyst for innovating how timekeeping works in global football. We look forward to working with them for many years to come.”

TAG Heuer already has a partnership with Bundesliga, the Professional Association Football League of Germany.

“We are excited to welcome TAG Heuer to the North American soccer family,” MLS commissioner Don Garber said in a statement. “This is a premium, world-class brand that has already aligned with other top leagues around the world. We think this partnership can be a catalyst for innovating how timekeeping works in global football. We look forward to working with them for many years to come.”

The partnership also includes the Professional Referee Organization, which is responsible for maintaining the referee program in pro leagues in the U.S. and Canada.During MLS games, PRO referees will wear a TAG Heuer Connected Watch, a newly launched smart watch from the company.

All MLS referees will have the TAG Heuer logo on their uniform.

In MLS stadiums, TAG Heuer will provide and be visible on the substitution board used on the sidelines.

Multi-media marketing also includes Internet, social media and air time during MLS broadcasts.

“TAG Heuer has a long-standing connection to sports and an impressive history of creating precision watches used by high-level athletes across the globe,” said US Soccer president Sunil Gulati. “We’re looking forward to the opportunity to work closely with one of the most innovative luxury brands in the world.”

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