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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Oct242018

MLS Seeks New Revenue Source With Jersey Patch Deals Beginning In 2020

By Barry Janoff

October 24, 2018: Major League Soccer, which already enables its teams to sign jersey-front sponsorship deals, said it would increase the ad space on its jerseys beginning with the 2020 season.

The league has approved the selling of sponsored sleeve patch logos on team uniforms, with clubs being able to place a second sponsor on the right sleeve of the game jersey.

MLS’ jersey sponsor is adidas, which has its logo on all jerseys.

The league said the new initiative is a four-year pilot program, and available only to those clubs that have already secured a primary jersey sponsor.

The size of the sponsored sleeve patch will replace and be roughly the same size as the existing MLS logo on the right jersey sleeve, which is roughly 2.5 x 2.5 inches.

MLS did not reveal financial figures regarding the potential sale of the sleeve jersey patches.

MLS jersey-front sponsorships range between $2-$5 million per year, according to industry analysts.

“The sleeve patch is a premium opportunity for brands to be connected with our league and clubs in mutually beneficial ways,” Gary Stevenson, president and managing director, MLS Business Ventures, said via the league.

“As our league continues to expand, and with more fans in the U.S. and Canada viewing our matches, attending our games, and engaging on social media, the visibility of the sleeve patches will be substantial."

Among the MLS jersey-front sponsors are Los Angeles Galaxy-Herbalife Nutrition, YouTube TV-Los Angeles FC, DC United-Leidos, New York City FC-Etihad Airways, Chicago Fire-Valspar, Portland Timbers-Alaska Airlines; Seattle Sounders-Xbox, Toronto FC-BMO and Orlando City FC-Orlando Health.

Zlatan Ibrahimovic of the Galaxy has the top-selling MLS jersey heading to the playoffs on Oct. 31, per the league.

The top five also include Carlos Vela (Los Angeles FC), Josef Martinez (Atlanta United FC) and Wayne Rooney (DC United).

The NBA is in the second-year of a three-season trial period allowing teams to sign jersey ad patch deals. All but three NBA teams currently have such deals. The average is $9 million.

Nascar has long covered its cars and racing togs with logo patches.

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