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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan082015

MLS Builds Healthy Multi-Platform Alliance With Sports Nutrition Company AdvoCare

By Barry Janoff

January 8, 2015: Calling it the largest sports partnership and the first league partnership in company history, AdvoCare has signed a multi-year deal with Major League Soccer, which includes positioning as the official sports nutrition partner and its AdvoCare Rehydrate as the official sports drink of MLS.

Financial terms of the alliance, which runs through 2019, were not disclosed.

Plano, Texas-based AdvoCare said the pact was strategic in its effort to established itself "as a leader in the sports nutrition space" and to "share the AdvoCare vision of physical wellness with dedicated soccer fans across the nation."

AdvoCare already has endorsement deals with several high-profile athletes, such as NFL quarterbacks Drew Brees (New Orleans Saints), Philip Rivers (San Diego Chargers) and Nick Foles (Philadelphia Eagles); golfers including David Toms, Brett Quigley and Lee Janzen; players and coaches in MLB, NHL, soccer, volleyball, weightlifting and softball; as well as Nascar's Roush Fenway Racing.

AdvoCare said that beginning with the 2015 season, MLS' 20th campaign, it would have presence with all 20 MLS clubs  and that it would sign "individual MLS club partnerships that will integrate AdvoCare products into teams’ locker rooms and development teams."

The alliance will include multi-platform activation using the company's tag, "We Build Champions," with an intro spot that broke to unveil the deal that focuses on AdvoCare's strategy and is interspersed with MLS action. (See the spot here.)

The MLS pact builds on AdvoCare's partnership with FC Dallas, where it has been the club's jersey-front sponsor since 2012. This past October, the company extended its deal with FC Dallas through 2020, which includes continuation of its jersey deal, multi-media marketing anchored by presence in Toyota Stadium and Toyota Soccer Center, and the AdvoCare logo on FC Dallas Academy and youth jerseys.

AdvoCare's alliances closer to home also include a deal with Jason Witten, tight end for the NFL's Dallas Cowboys; and title sponsorship of the Texas Bowl, Cowboys Classic and Texas Kickoff.

"We are proud to be the official sports nutrition partner of Major League Soccer," Richard Wright, president and CEO for AdvoCare, said in a statement. "This is an incredible opportunity to share the AdvoCare vision of physical wellness with dedicated soccer fans across the nation. Soccer is a rapidly growing sport in North America and our partnership with MLS makes perfect sense as we continue to grow together.”

AdvoCare said that a key part of the MLS deal was "building relationships at the local club level [to] bring the AdvoCare name to soccer fields across the country, as well as into millions of homes as fans tune in to watch each season."

According to Gary Stevenson, president and managing director for MLS Business Ventures, "AdvoCare is a dynamic growth company that is excited about becoming an active partner of Major League Soccer. We took notice of the successful partnership that AdvoCare has developed with FC Dallas and we look forward to that happening at the League level and with a number of our clubs.”

With the 2015 season scheduled to begin the weekend of March 6-8, MLS national partners currently include adidas, AdvoCare, Allstate, AT&T, Chipotle, Continental Tire, EA Sports, Etihad, Heineken, The Home Depot, Jeld-Wen, Kraft, Makita, Microsoft (Windows, Xbox), Panasonic, Red Bull, Visa and Wells Fargo.

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