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NBA Western Conference Finals
Golden State Warriors vs. San Antonio Spurs

Game 1: Sunday May 14  Golden State 113 San Antonio 111
Game 2: Tuesday May 16  Golden State 136 San Antonio 100
Game 3: Saturday May 20  Golden State 120 San Antonio 108
Game 4: Monday May 22  Golden State 129 San Antonio 115

NBA Finals 2017 Schedule

Game 1: Thursday June  1 Boston/Cleveland at Golden State 9 PM ET  ABC
Game 2: Sunday June  4 Boston/Cleveland at Golden State  8 PM ET ABC
Game 3: Wednesday June  7 Golden State at Boston/Cleveland 9 PM ET ABC
Game 4: Friday June  9 Golden State at Boston/Cleveland  9 PM ET ABC
Game 5 * Monday June 12 Boston/Cleveland at Golden State 9 PM ABC
Game 6 * Thursday June 15 Golden State at Boston/Cleveland 9 PM ABC
Game 7 * Sunday June 18 Boston/Cleveland at Golden State  8 PM  ABC
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NBA Eastern Conference Finals
Boston Celtics vs. Cleveland Cavaliers

Game 1: Wednesday May 17 Cleveland 117 Boston 104
Game 2: Friday May 19  Cleveland 130 Boston 86
Game 3: Sunday May 23  Boston 111 Cleveland 108
Game 4: Tuesday May 23 Cleveland 112 Boston 99
Game 5: Thursday May 25 Cleveland at Boston TNT 8:30PM ET
Game 6 * Saturday May 27 Boston at Cleveland TNT 8:30PM ET
Game 7 * Monday May 29 Cleveland at Boston TNT 8:30PM ET
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct152014

It's Taps For Bud As MLS Signs Heineken As The League's Official Beer Partner

Special to NYSportsJournalism.com

October 14, 2014: Thanks to Heineken, Major League Soccer will no longer be drinking beer with its long-time Bud.

Heineken has unveiled what it called a "landmark, long-term partnership agreement" to become the official beer of MLS, beginning January 2015..

Financial terms of the five-year deal were not shared. Industry analysts put the figure at upward of $40 million.

Heineken replaces Anheuser-Busch's Budweiser, which had been a partner with the league since 1995.

Among other motivations to sign the deal, Heineken said that U.S. soccer fans are 50% more likely to sample imports than fans in other sports.

"Soccer has been an invaluable platform for the Heineken brand  for years, with our position as sponsor of the UEFA Champions League and other top soccer properties around the world," Nuno Teles, Heineken CMO, said in a statement. "Fans in the U.S. and across the globe appreciate the opportunity to enjoy first-class soccer with the highest quality premium beer.

Among other activations, Heineken will be the presenting sponsor of MLS Rivalry Week; will have multi-media marketing, including "strong visibility during nationally broadcast matches"; on-site, digital and POP materials.

The new deal coincides with MLS' 20th anniversary in 2015, which will see the league use a new-look crest, and add two expansion clubs and new media partners.

According to Heineken, "The partnership further establishes Heineken's standing as a worldwide leader in the sport and gives the brand an additional springboard to challenge Americans to chase new experiences and open their world."

"With this partnership, we look forward to continuing a lengthy tradition of creating unique experiences for fans everywhere and drive participation and engagement in the sport in a way that has never been done before in the U.S.," said Teles.

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