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UPDATE: Marketing Drives 'MMOD' Up 60%

March 24, 2009: CBSSports.com, in partnership with CBS Sports and the NCAA, said that increased marketing and other activation has helped push usage for "NCAA March Madness on Demand" platform up by more than 50% over last year on the first day of the tournament (March 19) and by 60% over the first four days. CBSSports.com traffic figures showed 5.6 million unique visitors to the "NCAA March Madness on Demand" video player, a 60% increase over 2008 figures, from March 19-22 and 6.5 million total hours of video and audio consumed, a 71% increase over 2008 figures. On the first day of "NCAA March Madness on Demand" for the of the NCAA Division I men's basketball tournament had more than 2.7 million unique visitors, which was a 56% growth, over the first day in 2008, and a total of 2.8 million hours of live streaming video and audio consumed, a 65% growth. CBSSports.com said that marketing campaigns promoting MMOD are running on more than 18 CBS Interactive properties, including TV.com, CBSNews.com, GameSpot.com, CNET.com, and BNET; CBS Audience Network partners including Comcast, AOL, and MSN, as well as promotion across CBS radio and network TV. "NCAA March Madness on Demand continues to regularly exceed our most optimistic expectations," Sean McManus, president, CBS Sports and CBS News, said in a statement. "The combination of the television ratings being up 9% and the continued steady growth of the Internet and wireless provides unprecedented viewing options for the fans and maximizes the Network's NCAA bundled rights agreement." Back to Home Page



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