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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jan232018

Super Bowl Commercial Will Have People Spelling Danny DeVito‚Äôs Name With M&Ms

By Barry Janoff

January 22, 2018: He’s been The Penguin, Martin Weir (Get Shorty), Frank Reynolds (It’s Always Sunny In Philadelphia) and Louie DePalma (Taxi).

Now, Danny DeVito meets his most challenging role: As an M&M in a spot to air during Super Bowl LII, Feb. 4 on NBC.

"When M&M'S approached me about starring in their Super Bowl commercial, I quickly jumped on the opportunity to partner with such an iconic brand," DeVito said in a statement. "Plus, who can resist seeing me in a giant pool of chocolate?!"

The 30-second spot with DeVito will air during the first quarter of Super Bowl LII, according to the brand, which teased the commercial with a 15-second clip. This will be M&M’s first Super Bowl spot since 2014 (Super Bowl XLVIII).

Lead agency is BBDO New York.

The teaser spot shows DeVito laying a pool of gooey liquid dressed as a red M&M. “Mmmm, Super Bowl,” he says as he covers himself with chocolate.

According to Allison Miazga-Bedrick, brand director for Mars’ M&M’’s, ”Much like M&M'S, Danny DeVito knows how to entertain.

“We felt that Danny DeVito brought the perfect amount of humor needed for this year's Super Bowl spot, and we know our fans will be delighted to see how he interacts with some of our beloved spokescandies."

Thirty-second spots on NBC are going for more than $5 million. NBC Sports said it anticipates $900 million in ad revenue for the game between the Philadelphia Eagles and New England Patriots.

"The Super Bowl is such an iconic event and we're thrilled to be bringing M&M'S back to the big game this year," said Miazga-Bedrick. ”Some of the beloved M&M'S spokescandies will be back in action like never before and we're excited to showcase M&M'S as the entertainment brand that our fans know and love."

Since Super Bowl XLIV in 2010, no telecast has averaged fewer than 106.5 million viewers, with a record average of 114.4 million for Super Bowl XLIX in 2015. Super Bowl 50 averaged 111.9 million; last year’s game averaged 111.3 million.

The ad roster for Super Bowl LII, still to be finalized, currently includes Anheuser-Busch, Avocados From Mexico, Coca-Cola, PepsiCo (Doritos, Mountain Dew, Pepsi), Groupon, Hyundai, Intuit, Kia, Kraft, Toyota’s Lexus, Mars’ brand M&Ms, Monster Products, Kelloggs’ brand Pringles, Squarespace, Toyota, Intunit’s Turbotax, Verizon and WeatherTech.

Anheuser-Busch In Bev was the leading advertiser during Super Bowl LI last year with a spend of $35 million. The beer maker, which has national broadcast exclusivity for the category, has placed in the Top Two of the annual rankings for at least 36 consecutive years, according to research and consulting firm Kantar Media, NY.

Deutsche Telekom ranked second last year with $30 million of spending for the T-Mobile wireless brand, followed by Procter & Gamble ($25 million), Fiat Chrysler ($20 million), 21st Century Fox ($15 million) and 84 Lumber ($15 million).

Super Bowl LII

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