M&M’s Sweetens Nascar Raceday Experience With VIP ‘Glampground’ Deal
Wednesday, June 5, 2019 at 05:39PM
NYSportsJournalism.com in MMs, Nascar, Nascar, auto racing, glampcground, sports marketing

NYSJ Sports-Entertainment Business News Service

June 4, 2019:
In an effort to bring fans closer to the action while offering VIP amenities, M&M’s has unveiled the M&M’s Glampground, a ”first-of-its-kind, all-inclusive glamping experience” that will provide Nascar race fans at Kentucky Speedway and Bristol Motor Speedway with what was called an “unforgettable weekend.’

Located in a private area in the infield at each venue, the M&M'S Glampground will provide a “turnkey, VIP option” for people looking to experience the race in a unique way.

Being offered for $500 for two (while inventory lasts), the Glampground includes 12’ x 14’ “glamourous” camping tents (choice of one queen bed or two singles); bathrooms with private showers; breakfast, lunch and dinner catered by local restaurants; activities throughout the weekend, including garage and pit tours, tailgate games and movies; and Wi-Fi access.

Glampground reservations for the Quaker State 400 presented by Walmart at Kentucky Speedway, scheduled for July 13, have begun. (Details here.)

M&M’s said Glamping packages for the Bristol Motor Speedway (Aug. 7) M&M’s Glampground would be available later this summer.

Also part of the package: private garage tours and visits from M&M’s Racing team members such as Kyle Busch.

Nascar offers: “Space is limited, and at $500 per tent, will go fast!”

One restriction: M&M’s said, “To keep this an M&M'S fan-friendly experience, each tent has a carry-in limit of one 24 pack of beer.”

"We are delighted to unveil the M&M’s Glampground, the first ever sponsor-branded luxury camping experience at a Nascar race that we know all fans of M&M’s  and Nascar are going to love," Allison Miazga-Bedrick, brand director, M&M’s, said via the "official chocolate of Nascar."

"This is going to be a race experience like no other and we look forward to welcoming both returning and new race fans to the Glampground in Kentucky and Bristol. We encourage all fans to get their tickets now, with the experiences we have to offer they aren't going to hang around for long."

Among the other amenities for the Quaker State 400 presented by Walmart at Kentucky Speedway:

• Two Kentucky Speedway Bluegrass Club weekend tickets

• Two Cold Passes for access to the Kentucky Speedway garage

• One FanVision and two headsets, allowing people to listen to race and driver communication.

According to Busch, driver of the No. 18 M&M’s Toyota Camry. “M&M’s always does so much for the fans, but if I wasn't racing, I'd probably book myself a spot in the M&M’s Glampground.”

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