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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

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Saturday
Mar052016

Mobil 1 Envisions Tony Stewart Post-Nascar: Cook, Painter, Mime, Cheese Connoisseur

By Barry Janoff

March 4, 2016: Tony Stewart has been a mainstay in auto racing for more than 20 years.

Now that he is entering his last season as a Nascar driver, Stewart would like to find some new interests, and marketing partner Mobil 1 wants to help.

In a multi-platform campaign, “Tony’s Next Chapter," anchored by a series of 30-second digital spots, Stewart somewhat haphazardly embarks on such endeavors as cooking, learning to speak French, painting and becoming a cheese connoisseur.

Along for the ride are Stewart's compadres at Stewart Haas Racing, including Danica Patrick and Kevin Harvick.

“Our partnership with Tony and Stewart-Haas Racing has really centered on technology and how we can help the team’s cars go faster each week,"  Kai Decker, global motor sports manager for ExxonMobil," said in a statement. "We also know race fans are very interested in what Tony’s future holds — on and off the track.

The saga of “Tony’s Next Chapter” videos will be featured on the Mobil 1 and SHR Facebook pages, Mobil 1 YouTube channel. and social media including Twitter. There also is behind-the-scenes content on Mobil 1 Facebook, Twitter and YouTube.

Stewart, 44, who is recovering from a back injury he received due to an ATV accident in February, missed parts of the 2013 and 2014 Nascar seasons due to racing-related accidents. also has endorsement deals that include Coca-Cola, Bass Pro Shops, Outback, Chevy, Aspen Dental and Jimmy John's Sandwiches.

Mobil 1, entering its 14th season as the “official motor oil of Nascar," said that "Tony’s Next Chapter” is the first in a digital video content series that it would will roll out during  the 2016 Nascar Sprint Cup season to showcasing the brand’s role with Stewart, Harvick and Patrick.

A humorous late spring and summer series will feature the trio as they take a road trip to Sprint Cup races. They will also be featured in short videos in which they are asked for their opinions on topics such as food, driving styles and hobbies.

For Stewart, his past experiences may or may not transition well to his proposed new life events.

In "Tony's Meat Smoker," Danica says, "Tony wants to keep busy in retirement, so he's been discovering new passions." The action cuts to Stewart showing his new "Stewart Meat Smoker, a sophisticated multilevel meat platform" to Harvick.

Rather than a tasty cooked meat aroma, the room is filling with foul-smelling fumes. "Smells like burnt rubber," says Harvick. Stewart ignores the comment. "That's the magic. It's signature white burnout smoke. So who's read to get rich?" he asks. (See the full spot here.)

In "Tony Learns French," Stewart is taking up a new language, but only to a limited degree. "Bon jour, Pierre," he says in a not-so-French accent to a group of guys in his race garage. "Je m'appelle Tony. Como  ta le vous?" He then rattles off the remaining words in his repertoire. "Merci. Fromage. Croissant."

Before he leaves, Stewart has one more French trick up his sleeve. He turns into a mime who cannot get out of an imaginary box. (See the full spot here.)

Upcoming spots include "Tony Picks Up Painting" and "Tony Becomes a Cheese Connoisseur."

"We hope fans of Tony, Kevin and Danica enjoy this lighthearted video series," said Decker.

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