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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Apr112019

Hockey Moms Take Center Ice In Multi-Platform NHL Deal With MassMutual 

NYSJ Sports-Entertainment Business News Service

April 10, 2019:
With the 2019 Stanley Cup Playoffs upon us, the NHL has signed a multi-year partnership enhancing its alliance with MassMutual, naming the firm the “official life insurance and retirement planning partner” for the league.

The collaboration builds on MassMutual’s role as a retirement plan provider for the NHL.

To support the alliance, MassMutual has unveiled multi-platform marketing centered around moms and Mother’s Day, the NHL Most Valuable Hockey Mom presented by MassMutual.

Among other activation, MassMutual will be the presenting partner for the NHL’s Thanksgiving Day float.

MassMutual will also receive significant presence during NHL tentpole events, including the NHL Winter Classic, NHL Stadium Series, NHL All-Star Weekend and across NHL broadcast and digital media channels throughout the regular season and Stanley Cup Playoffs.

The Most Valuable Hockey Mom effort celebrates Mother’s Day and the “sacrifices hockey moms across the United States make behind the scenes every day.”

Now through May 3, people can nominate hockey moms and share their inspiring stories of commitment, contributions and support to the sport and those who play it.”

As selected by the NHL and MassMutual, a winning NHL Most Valuable Hockey Mom presented by MassMutual will receive a trip along with a guest to attend the 2019 NHL Awards in Las Vegas. (Details here.)

In addition, starting with the 2019-20 NHL season, featured hockey moms and their stories will be celebrated throughout the season with unique content, including an invitation to the Macy’s Thanksgiving Day Parade.

“MassMutual and the NHL share a common value around those who are making a positive impact on society,” Max Paulsen, NHL director of business development, said via the league.

“Honoring hockey moms — significant and influential role models in our game — is the perfect way to start this new partnership. We look forward to working with MassMutual to create more meaningful initiatives like the NHL Most Valuable Hockey Mom presented by MassMutual that will celebrate the game and inspire deeper engagement with hockey fans.”

On a local level, MassMutual’s field advisors will be encouraged to participate in the relationship by leveraging unique NHL hospitality experiences and community engagement efforts.

According to both parties, the partnership marks MassMutual’s and the NHL’s “shared values and commitment to diversity, inclusion and teamwork by marrying the NHL’s league-wide initiatives with MassMutual’s brand ethos to  ‘Live Mutual’ and the celebration of unsung heroes, who give back to the game, their families and their communities.

According to Jennifer Halloran, head of brand and advertising for MassMutual, “We are pleased to join with the NHL to shine a light on the selflessness of the parents and guardians in the tight-knit hockey community and its multi-generational fan base who share the values of passion, perseverance and support of one another.”

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