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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr112019

Hockey Moms Take Center Ice In Multi-Platform NHL Deal With MassMutual 

NYSJ Sports-Entertainment Business News Service

April 10, 2019:
With the 2019 Stanley Cup Playoffs upon us, the NHL has signed a multi-year partnership enhancing its alliance with MassMutual, naming the firm the “official life insurance and retirement planning partner” for the league.

The collaboration builds on MassMutual’s role as a retirement plan provider for the NHL.

To support the alliance, MassMutual has unveiled multi-platform marketing centered around moms and Mother’s Day, the NHL Most Valuable Hockey Mom presented by MassMutual.

Among other activation, MassMutual will be the presenting partner for the NHL’s Thanksgiving Day float.

MassMutual will also receive significant presence during NHL tentpole events, including the NHL Winter Classic, NHL Stadium Series, NHL All-Star Weekend and across NHL broadcast and digital media channels throughout the regular season and Stanley Cup Playoffs.

The Most Valuable Hockey Mom effort celebrates Mother’s Day and the “sacrifices hockey moms across the United States make behind the scenes every day.”

Now through May 3, people can nominate hockey moms and share their inspiring stories of commitment, contributions and support to the sport and those who play it.”

As selected by the NHL and MassMutual, a winning NHL Most Valuable Hockey Mom presented by MassMutual will receive a trip along with a guest to attend the 2019 NHL Awards in Las Vegas. (Details here.)

In addition, starting with the 2019-20 NHL season, featured hockey moms and their stories will be celebrated throughout the season with unique content, including an invitation to the Macy’s Thanksgiving Day Parade.

“MassMutual and the NHL share a common value around those who are making a positive impact on society,” Max Paulsen, NHL director of business development, said via the league.

“Honoring hockey moms — significant and influential role models in our game — is the perfect way to start this new partnership. We look forward to working with MassMutual to create more meaningful initiatives like the NHL Most Valuable Hockey Mom presented by MassMutual that will celebrate the game and inspire deeper engagement with hockey fans.”

On a local level, MassMutual’s field advisors will be encouraged to participate in the relationship by leveraging unique NHL hospitality experiences and community engagement efforts.

According to both parties, the partnership marks MassMutual’s and the NHL’s “shared values and commitment to diversity, inclusion and teamwork by marrying the NHL’s league-wide initiatives with MassMutual’s brand ethos to  ‘Live Mutual’ and the celebration of unsung heroes, who give back to the game, their families and their communities.

According to Jennifer Halloran, head of brand and advertising for MassMutual, “We are pleased to join with the NHL to shine a light on the selflessness of the parents and guardians in the tight-knit hockey community and its multi-generational fan base who share the values of passion, perseverance and support of one another.”

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