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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Jun062018

Led By ‘Money’ Mayweather Jr., 100 Highest-Paid Athletes In 2018 Earned $3.8B

By Barry Janoff

June 5, 2018: Over the past 12 months, the Top 100 highest-paid athletes  took in a cumulative $3.8 billion — almost a quarter of that (23%) from endorsements and personal appearances.

The 100 top-earning athletes in 2018 compete in 11 sports — led by 40 from the NBA — and come from 22 countries, topped by 66 from the U.S., according to the just-released "World’s Highest-Paid Athletes" from Forbes.

There are no women among the Top 100 and no players from the NHL.

Serena Williams, the only woman athlete on the 2017 list (No. 51), was off the circuit following her win at the Australian Open at the beginning of the year due to her pregnancy. She earned less than the $23 million in endorsements to reach the $23 million cutoff (although she has other earnings from businesses in which she has invested or owns).

Two of the top four athletes on the list earned the majority of their money together: No. 1 Floyd “Money” Mayweather Jr. and No. 4 Conor McGregor, the former UFC champ who got into the boxing ring with Mayweather Jr. in August 2017 in Las Vegas.

Mayweather Jr. earned $275 million over the past 12 months and another — and a mere — $10 million from endorsements.

McCregor took in $99 million overall, $85 million winnings, another $14 million from endorsements, including Burger King.

With the World Cup just days away, it is no surprise that soccer players are prominent and high on the list.

Leo Messi is No. 2 overall at $114 million, with $84 million in salary, with $27 million in endorsements.

Cristiano Ronaldo is No. 3 at $108 million, $61 million in salary and $47 million from endorsements.

Neymar took in $90 million, $73 million in salary and $17 million from endorsement deals.

LeBron James at No. 6 led all NBA players with $85.5 million in income. His $33.5 million salary from the Cleveland Cavaliers was topped by his $52 million from marketing deals, including Nike, Intel, Kia, Sprite, and Beats.

The leading tennis player on the list is No. 7 Roger Federer at $77.2 million, with his $12.2 million in earnings outweighed by more than five times by his $65 million in endorsements, according to Forbes.

Stephen Curry of the Golden State Warriors at No. 8 was second on the NBA list, his $76.9 million coming from $34.9 million salary and $42 million via endorsement deals.

If nothing else, the Forbes list shows that NFL players may have high salaries, but are soft in endorsements.

No. 9 Matt Ryan, quarterback for the Atlanta Falcons, heads up the list of NFL players at $67.3 million, a mere $5 million of that from endorsements.

No. 10 Matthew Stafford, Detroit Lions quarterback, has $57.5 million in salary, just $2 million in endorsements.

The top golfer on the list is Tiger Woods at No. 16, with $42 million in endorsements and just $1.3 million in winnings due to his inactivity following surgery and rehabilitation.

The top MLB player on the list is Clayton Kershaw of the Los Angeles Dodgers at No. 37: $33.8 million in salary, $750.000 from endorsements.

See the full Forbes list here.

PHOTO COURTESY SHOWTIME Mayweather Jr. - Mcgregor

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