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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Jan302018

Monster Super Bowl Ad Tells The Story Of Noel Lee, Audio Genius, Music Guru

By Barry Janoff

January 30, 2018: The Super Bowl is known for its energetic and high-profile half time shows, this year starring Justin Timberlake, who follows in the music steps of previous half time performers as Prince, Michael Jackson, the Rolling Stones, Katy Perry and last year Lady Gaga.

High-performance audio brand Monster is right in that mix, with products that have been used by many of the world's best musicians, a message it conveys in its premiere Super Bowl commercial during Super Bowl LII.

A 60-second spot, “You Deserve Better,” scheduled to air on NBC in the fourth quarter, is led by Iggy Azalea and includes famous musicians from various genres, among them Joe Perry (Aerosmith), Joey Fatone (NSYNC), rapper Yo Gotti and Big Kenny (Big & Rich).

The ad plays out to “Savior,” sung by Azalea, featuring Quavo, which is set to release Feb. 2.

The South San Francisco-based company said the spot is “based on the inspirational real-life story of Monster founder and renowned audio engineer Noel Lee, highlighting his lifelong quest to bring better music sound to the world.”

Lee founded Monster in 1979. Years later, he went into partnership with Dr. Dre, which among other things yielded the Beats headphone brand acquired by Apple for $3.2 billion in 2014.

Lee said he designed the headphones that helped to land Dre and his partner, Jimmy Iovine, the huge payday from Apple, but was not part of the deal. He took his case to court; in 2016, a judge ruled that Dre’s alliance with Lee had ended prior to the Apple buy, leaving Lee without any of the Apple loot.

Lee has since reenergized his efforts with Monster, leading to the company’s mantra, “Always Lead. Never Follow.”

Monster is kind of a big deal in the industry. It manufactures some 6,000 products, led by audio and video cables, headphones, sound systems, speakers and the Monster Blaster Bluetooth Boombox as enjoyed by Marshawn Lynch.

Among the most recent, in conjunction with Joe Perry, the Monster Blaster Classic Rock Edition (JP100), “an updated, rocked-out version of Monster’s critically-acclaimed Blaster Bluetooth speaker."

It has about 600 employees and consumers who include, as the Super Bowl spot will show, some of the world’s top musicians.

According to Lee, the Super Bowl, even at a cost of $5 million per 30-seconds, will get his message to a mass and target audience and serve “as a launching pad for Monster Takeover 2018.”

“This Super Bowl ad is an incredible honor for me — a guy who started out 39 years ago in a garage with not much more than my passion for music and my belief that by utilizing technology and innovation I could create products and solutions for delivering better music-listening experiences,” Lee said in a statement.

According to Monster, the storyline is set in New York City, where “the young Noel is living in a drab, uninspiring world where people listen to music using only the plain ear buds that come with their phones.

“Inspired by a beautiful singing voice he hears on the subway, Noel returns to his garage workshop where he creates Monster — the groundbreaking audio company whose products ultimately change the world into a vibrant, colorful place where powerful, great sounding music brings people together.”

"Head Monster" Lee and Monster COO Fred Khalilian appear as themselves at the end of the spot.

The spot was produced by the NBCUniversal Content Innovation Agency.

Monster created a humorous spot in 2016, “You Deserve Better,” in which a guy in a restaurant appears to be breaking up with his unseen girlfriend. ‘You always get yourself tangled up in situations and you can’t get yourself out,” the guy says. “There’s no clarification between us. No line of communication. Sometimes I can’t really hear you . . . This is who I need to be with.”

Turns out he’s breaking up with his old, outdated headphones and replacing them with new Monster audios.

Super Bowl

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