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What Are You Watching In June 2018?
 
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QUICK HITS
• Topps, the exclusive trading card partner of MLB, has named retired slugger David Ortiz as a spokesperson and Topps Now "lead scout." In this role, "Ortiz will work with the Topps team in picking the best moments of the MLB season and support Topps' initiatives throughout the year, including National Baseball Card Day."

• On Location Experiences, the official hospitality partner for the NFL, said that premium ticket and hospitality packages for Super Bowl LIII are now available for purchase at NFLOnLocation.com. Super Bowl LIII will be played in Mercedes-Benz Stadium, Atlanta on Feb. 3, 2019.  “Excitement for Super Bowl LIII in Atlanta next year is already building, and we’re proud to be part of it,” said John Collins, CEO of On Location Experiences.

• Reebok has named Karen Reuther as global creative director. Reuther will head brand- and consumer-focused creative leadership across all design disciplines for Reebok, including working alongside product and marketing teams to deliver innovative, performance-led products for consumers across both fitness and lifestyle sides of the brand.  
KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan232013

Skechers Takes Joe Montana Back To Super Bowl Stage, But Where Is Mr. Quiggly?

By Barry Janoff

January 23, 2013: With the San Francisco 49ers returning to the Super Bowl, it makes sense that Niners Hall  of Fame quarterback Joe Montana would be part of the Big Game.

Montana, who led the team to wins in Super Bowls XVI, XIX, XXIII and XXIV, will take a lead role in one of two commercials from Skechers USA. The other spot will pit a cheetah and a gazelle against a human wearing Skechers GOrun 2 performance running footwear.

Montana's spot will run during the second quarter of Super Bowl XLVI on Feb. 3. Montana has previously appeared in marketing as a spokesman for Skechers Relaxed Fit collection, including a voiceover in the company's rookie Super Bowl appearance in 2010.

According to Skechers, the first spot will use "humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear" and is scheduled to air during the two-minute warning of the first half.

The company has released a teaser spot, tagged "Man Vs. Cheetah: Designed for Speed." As we see a gazelle grazing, a voiceover says, "While spry and agile, the young gazelle is no match for the speedy and magnificent cheetah. However, outfit a human with a pair of Skechers GOrun 2 running shoes and you never know what might happen."

The teaser closes with the cheetah about to overtake the gazelle but a guy in Skechers about to overtake them both. (See the teaser here.)

Skechers will support its Super Bowl buy with Internet and social media, including Facebook, Twitter and YouTube.

Skechers spoke about its appearance in Super Bowl XLVI, in which Mark Cuban starred alongside Mr. Quiggly. The French Bulldog inspired a cottage industry and, according to Skechers, became a "media darling and [brought] global recognition to Skechers Performance footwear."

Skechers did not say whether or not the pooch would make a guest appearance this year, possibly leaving the door open for a surprise role.

This will mark Skechers fourth consecutive Super Bowl appearance. Montana helped the company to launch its fitness division during Super Bowl XLIV, and Kim Kardashian appeared in a steamy spot during Super Bowl XLV.

Thirty-second commercials during Super Bowl XLVI on CBS averaged $3.8 million, with some spots gong for $4 million, according to the network.

Last year, Skechers agreed to pay the Federal Trade Commission $50 million to settle charges that the company "deceived consumers by making unfounded claims that Shape-ups would help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles."

The FTC also accused Skechers or "falsely representing that clinical studies backed up the claims."

The misrepresented claims came in TV, print and Internet advertising. According to the FTC, that included an extensive campaign featuring Kim Kardashian, highlighted by a TV spot that aired during Super Bowl XLV in which she traded her trainer for a pair of Shape-ups.

Skechers' Shape-ups "Get Back In The Game" marketing featured Montana, Karl Malone, Wayne Gretzky, Kareem Abdul-Jabbar and Brooke Burke. A Skechers commercial that aired during Super Bowl XLIV featured Montana's voice but not his image.

The marketing involving Mr. Quiggly was not part of the FTC charges.

FTC Steps On Skechers For $50M For Misleading Ads

Back to Super Bowl XLVI

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