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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan232013

Skechers Takes Joe Montana Back To Super Bowl Stage, But Where Is Mr. Quiggly?

By Barry Janoff

January 23, 2013: With the San Francisco 49ers returning to the Super Bowl, it makes sense that Niners Hall  of Fame quarterback Joe Montana would be part of the Big Game.

Montana, who led the team to wins in Super Bowls XVI, XIX, XXIII and XXIV, will take a lead role in one of two commercials from Skechers USA. The other spot will pit a cheetah and a gazelle against a human wearing Skechers GOrun 2 performance running footwear.

Montana's spot will run during the second quarter of Super Bowl XLVI on Feb. 3. Montana has previously appeared in marketing as a spokesman for Skechers Relaxed Fit collection, including a voiceover in the company's rookie Super Bowl appearance in 2010.

According to Skechers, the first spot will use "humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear" and is scheduled to air during the two-minute warning of the first half.

The company has released a teaser spot, tagged "Man Vs. Cheetah: Designed for Speed." As we see a gazelle grazing, a voiceover says, "While spry and agile, the young gazelle is no match for the speedy and magnificent cheetah. However, outfit a human with a pair of Skechers GOrun 2 running shoes and you never know what might happen."

The teaser closes with the cheetah about to overtake the gazelle but a guy in Skechers about to overtake them both. (See the teaser here.)

Skechers will support its Super Bowl buy with Internet and social media, including Facebook, Twitter and YouTube.

Skechers spoke about its appearance in Super Bowl XLVI, in which Mark Cuban starred alongside Mr. Quiggly. The French Bulldog inspired a cottage industry and, according to Skechers, became a "media darling and [brought] global recognition to Skechers Performance footwear."

Skechers did not say whether or not the pooch would make a guest appearance this year, possibly leaving the door open for a surprise role.

This will mark Skechers fourth consecutive Super Bowl appearance. Montana helped the company to launch its fitness division during Super Bowl XLIV, and Kim Kardashian appeared in a steamy spot during Super Bowl XLV.

Thirty-second commercials during Super Bowl XLVI on CBS averaged $3.8 million, with some spots gong for $4 million, according to the network.

Last year, Skechers agreed to pay the Federal Trade Commission $50 million to settle charges that the company "deceived consumers by making unfounded claims that Shape-ups would help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles."

The FTC also accused Skechers or "falsely representing that clinical studies backed up the claims."

The misrepresented claims came in TV, print and Internet advertising. According to the FTC, that included an extensive campaign featuring Kim Kardashian, highlighted by a TV spot that aired during Super Bowl XLV in which she traded her trainer for a pair of Shape-ups.

Skechers' Shape-ups "Get Back In The Game" marketing featured Montana, Karl Malone, Wayne Gretzky, Kareem Abdul-Jabbar and Brooke Burke. A Skechers commercial that aired during Super Bowl XLIV featured Montana's voice but not his image.

The marketing involving Mr. Quiggly was not part of the FTC charges.

FTC Steps On Skechers For $50M For Misleading Ads

Back to Super Bowl XLVI

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