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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Monday
Oct012012

Hall Of Fame QB Joe Montana Takes A Relaxed Route To The Super Bowl

By Barry Janoff

October 1, 2012: As an NFL quarterback for 15 seasons, Joe Montana was accustomed to working under pressure.

As a spokesman for Skechers USA, he is becoming more accustomed to being relaxed.

Montana will star in his second commercial for the footwear and lifestyle product company, this time touting Relaxed Fit shoes. As previously unveiled, the new multi-media global campaign will also star Mark Cuban, owner of the NBA's Dallas Mavericks, and baseball icon Tommy LaSorda.

The effort will lead to a Skechers spot to run on CBS during Super Bowl XLVII in February, the company's fourth consecutive trip to the Big Game. Montana was a part of Skechers’ first Super Bowl campaign during Super Bowl XLV in 2010.

The Manhattan Beach, Calif.-based company said that its Relaxed Fit footwear line is being positioned as "a natural extension of relaxed fit jeans."

In addition to TV, the campaign will include print, POP, Internet and social media destinations such as Twitter, Facebook and YouTube.

“In the world of professional football, there’s always a lot of madness, on and off the field,” Montana said in a statement. “And when you’re under pressure, the best solution is always to relax and keep your cool. That’s what these Relaxed Fit shoes feel like. They’re so comfortable, you can feel better in them no matter what the world throws at you.”

Montana's 15 NFL seasons were highlighted by 13 years with the San Francisco 49ers, where he quarterbacked the team to wins in Super Bowls XVI, XIX, XXIII and XXIV (named MVP in all but XXIII). He retired after the 1993-94 season and was inducted into the Pro Football Hall of Fame in 2000.

Earlier this year, Montana's first stint with Skechers was part of several campaigns red-flagged by the Federal Trade Commission and the attorneys general of 44 states due to allegations of false advertising. Skechers agreed to pay $50 million regarding ads starring Montana, Kim Kardashian and Brooke Burke, which the FTC claimed were misleading when Skechers said that its toning shoes would help people lose weight, tone muscles and fight heart disease.

“Together with Mark Cuban and Tommy Lasorda, we’re thrilled to have this ‘triple threat’ of sports icons telling the world about Relaxed Fit footwear."

Skechers denied any wrong doing and said it agreed to the settlement "[to avoid] the exorbitant cost and endless distraction of several years spent defending multiple lawsuits in multiple courts across the country."

For Skechers, the focus now is solely on Montana, Cuban, LaSorda and the Relaxed Fit line.

“Joe’s an American legend representing a very American concept: relaxed casuals that look and feel good,” Michael Greenberg, president of Skechers, said in a statement. “Together with Mark Cuban and Tommy Lasorda, we’re thrilled to have this ‘triple threat’ of sports icons telling the world about Relaxed Fit footwear.

“Mark, Joe and Tommy are three sports legends promoting an idea that’s inspired by the ingenuity of relaxed jeans: a product that doesn’t just offer more comfort, but looks great as well.”

After FTC Crisis, Skechers Going Global With Montana, Cuban, LaSorda, Quiggly

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