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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb282017

Gamer Got Game: Peter Moore Leaving EA Sports To 'Work' For LeBron James

By Barry Janoff

February 28, 2017: Long-time Electronic Arts and EA Sports executive Peter Moore is getting a new boss: LeBron James.

Moore, who has been with EA for nearly ten years and currently is its chief competition officer, said he would leave the company this summer and return home to the U.K. to become CEO for Liverpool FC. He will replace Ian Ayre.

Liverpool, which plays in the English Premier League, is majority owned by Fenway Sports Group, which acquired the club in 2010.

Among Liverpool’s minority investors is LeBron James through a broader alliance between his LRMR Marketing firm and Fenway Sports Group.

Fenway Sports Group’s portfolio also includes the Boston Red Sox, Roush Fenway Racing and NESN New England Sports Network.

FSG said Moore’s hire "completes a ten-month transition plan by FSG and finalizes the senior management structure at the club."

Moore’s move is, in some ways, organic. EA Sports is a top-tier partner with the English Premier League. In addition, EA Sports' FIFA video games is one of the company’s top-selling lines.

The 61-year-old Moore has also been COO and president for EA Sports.

"Peter will leave an incredible legacy," EA said in a statement. "Peter led our sports business to some of its biggest moments as president of EA Sports. As our chief operating officer, he helped  us navigate the transformation of our company and the evolution of our business in a digital world.

"In the past year as chief competition officer, he has driven EA’s rapid expansion in competitive gaming. Above all, through his time at EA, Microsoft and Sewga, Peter has been a statesman and advocate for our industry," said EA.

Moore has previously held senior roles with Microsoft, SEGA and Reebok, which gives him ample experience to work with Liverpool’s roster of marketing partners, including jersey-front sponsor Standard Chartered, New Balance, Carlsberg, Dunkin’ Donuts, MDNA and DraftKings.

Liverpool FC is among the most popular soccer clubs in the world, with nearly 7 million followers on Twitter and 29.7 million Likes on Facebook.

Between now and his departure, EA said that Moore would continue to drive the company’s strategies.

According to EA, "In the weeks to come, Peter will continue to guide EA’s Competitive Gaming Division in its mission to make stars of all of out players. Peter has built a fantastic team that is now running dozens of global tournaments and events with millions of players.

"With more exciting expansion plans on the horizon, Peter will be working with the teams to drive a leadership transition before he returns to the UK this summer."

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