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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb282017

Gamer Got Game: Peter Moore Leaving EA Sports To 'Work' For LeBron James

By Barry Janoff

February 28, 2017: Long-time Electronic Arts and EA Sports executive Peter Moore is getting a new boss: LeBron James.

Moore, who has been with EA for nearly ten years and currently is its chief competition officer, said he would leave the company this summer and return home to the U.K. to become CEO for Liverpool FC. He will replace Ian Ayre.

Liverpool, which plays in the English Premier League, is majority owned by Fenway Sports Group, which acquired the club in 2010.

Among Liverpool’s minority investors is LeBron James through a broader alliance between his LRMR Marketing firm and Fenway Sports Group.

Fenway Sports Group’s portfolio also includes the Boston Red Sox, Roush Fenway Racing and NESN New England Sports Network.

FSG said Moore’s hire "completes a ten-month transition plan by FSG and finalizes the senior management structure at the club."

Moore’s move is, in some ways, organic. EA Sports is a top-tier partner with the English Premier League. In addition, EA Sports' FIFA video games is one of the company’s top-selling lines.

The 61-year-old Moore has also been COO and president for EA Sports.

"Peter will leave an incredible legacy," EA said in a statement. "Peter led our sports business to some of its biggest moments as president of EA Sports. As our chief operating officer, he helped  us navigate the transformation of our company and the evolution of our business in a digital world.

"In the past year as chief competition officer, he has driven EA’s rapid expansion in competitive gaming. Above all, through his time at EA, Microsoft and Sewga, Peter has been a statesman and advocate for our industry," said EA.

Moore has previously held senior roles with Microsoft, SEGA and Reebok, which gives him ample experience to work with Liverpool’s roster of marketing partners, including jersey-front sponsor Standard Chartered, New Balance, Carlsberg, Dunkin’ Donuts, MDNA and DraftKings.

Liverpool FC is among the most popular soccer clubs in the world, with nearly 7 million followers on Twitter and 29.7 million Likes on Facebook.

Between now and his departure, EA said that Moore would continue to drive the company’s strategies.

According to EA, "In the weeks to come, Peter will continue to guide EA’s Competitive Gaming Division in its mission to make stars of all of out players. Peter has built a fantastic team that is now running dozens of global tournaments and events with millions of players.

"With more exciting expansion plans on the horizon, Peter will be working with the teams to drive a leadership transition before he returns to the UK this summer."

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