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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb282017

Gamer Got Game: Peter Moore Leaving EA Sports To 'Work' For LeBron James

By Barry Janoff

February 28, 2017: Long-time Electronic Arts and EA Sports executive Peter Moore is getting a new boss: LeBron James.

Moore, who has been with EA for nearly ten years and currently is its chief competition officer, said he would leave the company this summer and return home to the U.K. to become CEO for Liverpool FC. He will replace Ian Ayre.

Liverpool, which plays in the English Premier League, is majority owned by Fenway Sports Group, which acquired the club in 2010.

Among Liverpool’s minority investors is LeBron James through a broader alliance between his LRMR Marketing firm and Fenway Sports Group.

Fenway Sports Group’s portfolio also includes the Boston Red Sox, Roush Fenway Racing and NESN New England Sports Network.

FSG said Moore’s hire "completes a ten-month transition plan by FSG and finalizes the senior management structure at the club."

Moore’s move is, in some ways, organic. EA Sports is a top-tier partner with the English Premier League. In addition, EA Sports' FIFA video games is one of the company’s top-selling lines.

The 61-year-old Moore has also been COO and president for EA Sports.

"Peter will leave an incredible legacy," EA said in a statement. "Peter led our sports business to some of its biggest moments as president of EA Sports. As our chief operating officer, he helped  us navigate the transformation of our company and the evolution of our business in a digital world.

"In the past year as chief competition officer, he has driven EA’s rapid expansion in competitive gaming. Above all, through his time at EA, Microsoft and Sewga, Peter has been a statesman and advocate for our industry," said EA.

Moore has previously held senior roles with Microsoft, SEGA and Reebok, which gives him ample experience to work with Liverpool’s roster of marketing partners, including jersey-front sponsor Standard Chartered, New Balance, Carlsberg, Dunkin’ Donuts, MDNA and DraftKings.

Liverpool FC is among the most popular soccer clubs in the world, with nearly 7 million followers on Twitter and 29.7 million Likes on Facebook.

Between now and his departure, EA said that Moore would continue to drive the company’s strategies.

According to EA, "In the weeks to come, Peter will continue to guide EA’s Competitive Gaming Division in its mission to make stars of all of out players. Peter has built a fantastic team that is now running dozens of global tournaments and events with millions of players.

"With more exciting expansion plans on the horizon, Peter will be working with the teams to drive a leadership transition before he returns to the UK this summer."

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