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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr242019

What Can $25B Get You On Mother’s Day: Flowers, Jewelry, Gym Membership

By Barry Janoff

April 24, 2019: According to the iconic girl group The Shirelles, “Mama said there'll be days like this/There'll be days like this, mama said.”

That day is Mother’s Day, and this year spend is expected to hit a record $25 billion, up from $23.1 billion in 2018, which was down slightly from the previous record $23.6 billion spent in 2017.

Some 84% of adults in the U.S. are expected to celebrate in honor of their mothers and other women in their live on May 12. according to a new survey from the National Retail Federation.

“This year’s spending is expected to be the highest in the 16-year history of our survey,” Matthew Shay, NRF President and CEO, said via the Washington, DC-based group.

“Consumers are excited to celebrate all the moms in their lives, and retailers are ready to inspire consumers with unique gift options.”

The new record is some $10 billion more than the record-spend reached for Father’s Day in 2018, which topped $15 billion; and about $4 billion more than the record $20.7 billion spend during Valentine's Day this past February.

Marketers are all-in for the event.

Portal From Facebook is running a commercial (pictured above) staring Neil Patrick Harris, who discovers what the moms of Dwayne Johnson, Serena Williams, Snoop Dogg, Odell Beckham Jr (pictured below) and Jonah Hill do when their kids are too busy to celebrate Mother’s Day.

The NHL recently signed a multi-year deal with Massachusetts Mutual Life Insurance that includes a hockey-mom element.

The alliance is being supported by a NHL Most Valuable Hockey Mom presented by MassMutual campaign, which “celebrates Mother's Day and the sacrifices hockey moms across the United States make behind the scenes every day.”

People in the U.S. are being encouraged to honor hockey moms and share their inspiring stories of commitment, contributions and support to the sport and those who play it.

At the end of the campaign, the winner of NHL Most Valuable Hockey Mom presented by MassMutual will receive a trip along with a guest to attend the 2019 NHL Awards in Las Vegas. (Details here.)

According to 1-800-Flowers, the e-company expects to deliver “20 million stems and 160,000 plants and succulents for Mother’s Day.” That includes 50%-60% of its total traffic via mobile devices, higher than its non-peak holidays.

“Consumers are excited to celebrate all the moms in their lives, and retailers are ready to inspire consumers with unique gift options.”

New for 1-800-Flowers this year, Google Home as a voice platform for shopping and transacting as well as a mobile consumer app for the new Samsung Galaxy Fold smartphone.

23AndMe is running a spot offering “the perfect gift to your mom this Mother’s Day: Get $30 off 23andMe’s Health + Ancestry kit through May 13.”

With the exception of 2014 and 2018, Mother’s Day spend has risen every year since 2009 ($14.1 billion), topping the $20 billion mark for the first time in 2013 ($20.7 billion), dipping the next year ($19.9 billion) before rising the next few years.

Those celebrating are expected to spend an average $196, compared with $180 in 2018.

Consumers ages 35-44 are predicted to spend the most, an average $248, up from $224.

Men are likely to spend more than women: $237 compared to $158, according to NRF.

The top-spend category is jewelry at $5.2 billion, followed by such “special outings” as spa, gym membership, concerts or events at $4.6 billion.

Flowers and gift cards and/or certificates will each reach $2.6 billion; personal service is expected to reach $2 billion.

Top-spend categories also include clothing ($2.3 billion), consumer electronics ($2.2 billion) and housewares or gardening tools ($1.1 billion).

People will also spend $843 million on greeting cards. Books or CDs will reach $544 million.

NRF's Annual 2019 Mother's Day Spending Survey was conducted by Prosper Insights & Analytics.

“Mother’s Day is about celebrating a very special person or persons in your life,”  Phil Rist, Prosper vp-strategy, said via the firm.

“Consumers today want to make sure they’re gifting mom something that will make her feel loved. And they’ll use all the inspiration and guidance they can get in finding that perfect gift.”

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