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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr242019

What Can $25B Get You On Mother’s Day: Flowers, Jewelry, Gym Membership

By Barry Janoff

April 24, 2019: According to the iconic girl group The Shirelles, “Mama said there'll be days like this/There'll be days like this, mama said.”

That day is Mother’s Day, and this year spend is expected to hit a record $25 billion, up from $23.1 billion in 2018, which was down slightly from the previous record $23.6 billion spent in 2017.

Some 84% of adults in the U.S. are expected to celebrate in honor of their mothers and other women in their live on May 12. according to a new survey from the National Retail Federation.

“This year’s spending is expected to be the highest in the 16-year history of our survey,” Matthew Shay, NRF President and CEO, said via the Washington, DC-based group.

“Consumers are excited to celebrate all the moms in their lives, and retailers are ready to inspire consumers with unique gift options.”

The new record is some $10 billion more than the record-spend reached for Father’s Day in 2018, which topped $15 billion; and about $4 billion more than the record $20.7 billion spend during Valentine's Day this past February.

Marketers are all-in for the event.

Portal From Facebook is running a commercial (pictured above) staring Neil Patrick Harris, who discovers what the moms of Dwayne Johnson, Serena Williams, Snoop Dogg, Odell Beckham Jr (pictured below) and Jonah Hill do when their kids are too busy to celebrate Mother’s Day.

The NHL recently signed a multi-year deal with Massachusetts Mutual Life Insurance that includes a hockey-mom element.

The alliance is being supported by a NHL Most Valuable Hockey Mom presented by MassMutual campaign, which “celebrates Mother's Day and the sacrifices hockey moms across the United States make behind the scenes every day.”

People in the U.S. are being encouraged to honor hockey moms and share their inspiring stories of commitment, contributions and support to the sport and those who play it.

At the end of the campaign, the winner of NHL Most Valuable Hockey Mom presented by MassMutual will receive a trip along with a guest to attend the 2019 NHL Awards in Las Vegas. (Details here.)

According to 1-800-Flowers, the e-company expects to deliver “20 million stems and 160,000 plants and succulents for Mother’s Day.” That includes 50%-60% of its total traffic via mobile devices, higher than its non-peak holidays.

“Consumers are excited to celebrate all the moms in their lives, and retailers are ready to inspire consumers with unique gift options.”

New for 1-800-Flowers this year, Google Home as a voice platform for shopping and transacting as well as a mobile consumer app for the new Samsung Galaxy Fold smartphone.

23AndMe is running a spot offering “the perfect gift to your mom this Mother’s Day: Get $30 off 23andMe’s Health + Ancestry kit through May 13.”

With the exception of 2014 and 2018, Mother’s Day spend has risen every year since 2009 ($14.1 billion), topping the $20 billion mark for the first time in 2013 ($20.7 billion), dipping the next year ($19.9 billion) before rising the next few years.

Those celebrating are expected to spend an average $196, compared with $180 in 2018.

Consumers ages 35-44 are predicted to spend the most, an average $248, up from $224.

Men are likely to spend more than women: $237 compared to $158, according to NRF.

The top-spend category is jewelry at $5.2 billion, followed by such “special outings” as spa, gym membership, concerts or events at $4.6 billion.

Flowers and gift cards and/or certificates will each reach $2.6 billion; personal service is expected to reach $2 billion.

Top-spend categories also include clothing ($2.3 billion), consumer electronics ($2.2 billion) and housewares or gardening tools ($1.1 billion).

People will also spend $843 million on greeting cards. Books or CDs will reach $544 million.

NRF's Annual 2019 Mother's Day Spending Survey was conducted by Prosper Insights & Analytics.

“Mother’s Day is about celebrating a very special person or persons in your life,”  Phil Rist, Prosper vp-strategy, said via the firm.

“Consumers today want to make sure they’re gifting mom something that will make her feel loved. And they’ll use all the inspiration and guidance they can get in finding that perfect gift.”

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