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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• "The secret of life is honesty and fair dealing. If you can fake that, you've got it made."

• "I refuse to join any club that would have me as a member."

• "I intend to live forever, or die trying." — Groucho Marx RIP 8-19-1977

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 9-11
1. Hobbs & Shaw $25.4M
2. Scary Stories $20.8M
3. The Lion King $20M
4. Dora and the City of Lost Gold $17M
5. Once Upon a Time in Hollywood $11.6M
6. The Art of Racing in the Rain $8.1M
7. The Kitchen $5.5M
8. Spider-Man Far From Home $5.3M
9. Toy Story 4 $4.4M
10. Bring the Soul $2.3M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Feb162017

Motorsports Sponsor Spend Sees Slowdown But Category Remains Revved To Hit $5.7B

By Barry Janoff

February 16, 2017: With the 2017 Nascar season about to start at the Daytona 500, and Formula 1 just weeks behind, brands, marketers, racing teams and drivers are gearing up activation and angling for position among fans and consumers.

In what has been several months of big changes — including Monster Energy taking over for Sprint as title sponsor for the lead Nascar Cup Series and Liberty Media acquiring Formula 1 — sponsors are still spending on motorsports activation but at a slower rate than predicted.

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.75 billion in 2017, up 3.1% from $5.58 billion in 2016, but behind the projected 4.5% increase in overall global sponsorship spending, according to research and consulting firm IEG, Chicago.

The moves by Monster Energy and Liberty Media could jump-start spending in the category.

"Motorsports has proven to be a highly effective marketing platform," according to William Chipps, senior editor for the 2017 IEG Motorsports Sponsorship Report. "But concerns over the shifting political and economic climate globally could weigh on big-ticket sponsorship expenditures."

When Monster Energy unveiled its multi-year deal, it became only the fourth company in Nascar history to have title sponsorship for the circuit’s top-tier race series.

The brand also obtained status as the official energy drink for Nascar and will hold title sponsorship to the Nascar All-Star Race.

Sprint, which had been title sponsor since 2008, was paying about $50 million annually, and supported with an undisclosed amount of marketing, according to industry analysts. The Monster Energy pact was viewed as being lower in dollars, but high-profile in terms of potential.

"They're going to bring their brand, their excitement, their energy to this partnership, and the fans are going to be the winners," said Steve Phelps, evp-chief global sales and marketing officer for Nascar. "It's all about engaging the fans and giving the fans unique, fun experiences, whether at the race track or through different mediums, through social, digital, content," said Phelps.

This past September, Liberty Media acquired Formula 1 for $4.4 billion in cash, stock and convertible debt according to industry analysts and investors. Formula 1 has been owned by private equity firm CVC Capital.

Formula 1 sponsors include Heineken, financial firm UBS, Rolex, Pirelli, Puma and Tata Communications. Formula 1 said more than 200 companies are involved with its races.

The 2017 season is scheduled to begin in March with the Australian Grand Prix.

Although IEG said that "growth remains unspectacular," sponsorship spend in motorsports has increased annually over the past several years.

Worldwide spend was $5.58 billion in 2016, $5.43 billion in 2015, $5.26 billion in 2014, $5.12 billion in 2013, $4.97 billion in 2012 and $3.51 billion in 2011, per IEG.

By comparison, worldwide sponsorship spend on soccer hit a record $60.2 billion last year, golf topped $1.82 billion, the NFL came in at $1.25 billion in 2016, tennis sponsor was $801 million, the NBA hit $799 million, MLB reached $778 million and the NHL was at $477 million.

Among deals at the sanctioning body, team and track levels, Toyota Motor North America Inc. was the biggest spender in Nascar during the 2016 season. The company spent 7.6 times more on the sport than the average of all Nascar sponsors.

When Nature’s Bakery opted not to remain as lead sponsor for Danica Patrick for the final two years of their four-year deal, Patrick and Stewart-Haas Racing sponsor Aspen Dental expanded its role, taking on a lead sponsor spot for Patrick’s No. 10 car for upward of 20 races during the upcoming Monster Energy Nascar Cup Series season.

Aspen Dental has been a partner of SHR since 2012 and aligned with Patrick since 2014.  The No. 10 Aspen Dental Ford Fusion will debut in the season-opening Daytona 500 Feb. 26 at Daytona (Fla.) International Speedway.

Toyota spends 7.6 times more on Nascar than the average of all sponsors.

The most-active companies here include Sprint (7.5, but no longer title sponsor for the Cup Series), Chevrolet (7.3), Lowe’s (4.3), Shell (3.6), Pennzoil (3.6), Target (3.6), Mars (3.3), Nature’s Bakery (3), Ford (2.9), FedEx (2.8), Napa (2.7), Menards (2.7), Advocate 92.7) and Caterpillar (spends 2.5 times more on Nascar than the average of all sponsors).

"Concerns over the shifting political and economic climate globally could weigh on big-ticket motorsports sponsorship expenditures."

Construction materials, soft drink, food, telecommunications and chemicals are the top five most active non-endemic categories sponsoring Nascar.

Automobile manufacturers are 10.1 times more likely to sponsor Nascar than the average of all sponsors, according to IEG.

The top categories also include aftermarket (4.6), telecom (4.1), construction materials (3.8(, soft drinks (3.3), food (3.2), retail-auto parts (2.5), chemical (2.4), alcoholic beverages (2.3), professional services (1.9), sports footwear, apparel and equipment (1.7), letter and gaming (1.6), build and home (1.6), waste management (1.6), specialty stores (1.5), motor oil and lubricants (1.5) and insurance (1.3 times more likely to sponsor Nascar than the average of all sponsors).

There is tremendous distance between Red Bull and other sponsors in Formula 1. The energy drink company spent 26.1 times more on the motorsports series than the average of all F1 sponsors.

Marlboro is the second most active sponsor (17.9), Pirelli (17.4), Ferrari (16.3), Honda (13), UBS (8), Petronas (7.5), Santander (6.8), Emirates Air (6.5), Heineken (6.5), Shell (5.9), Infiniti (5.1), Mobil 1 (4.9), SAP (4.9) and DHL (spent 4.9 times more on the motorsports series than the average of all F1 sponsors).

Automotive is the most active category sponsoring F1. Automobile manufacturers are 4.6 times more likely to sponsor Formula 1 than the average of all categories, according to the 2017 IEG Motorsports Sponsorship Report.

Sports apparel and equipment is the most active non-endemic category sponsoring F1, 4.1 times more likely to sponsor Formula 1 than the average of all categories.

They are followed by business technology (3.1), tires (2.8), alcoholic beverages (2.6), telecom (2.4), automotive-aftermarket 92), watches (2), construction 91.7), IT software (1.7), consumer electronics 91.5) and lifestyle apparel (1.5).

Top category spenders in F1 led by automotive (Automotive brands spend 6.4 times more on Formula 1 than the average category), non-alcoholic beverages (3.4), tobacco (3.3), tires (3.2), fuel (3), business technology (2), airline (1.8), mailing and shipping ((1.6) and financial services (1.5).

New Lead Sponsor Gives Danica Green Flag For ’17 Nascar Season

Speed Thrills: How Nascar Energized Racing With Monster Energy

Liberty Media Fuels $4B Move To Acquire F1 Racing Circuit

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