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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Feb162017

Motorsports Sponsor Spend Sees Slowdown But Category Remains Revved To Hit $5.7B

By Barry Janoff

February 16, 2017: With the 2017 Nascar season about to start at the Daytona 500, and Formula 1 just weeks behind, brands, marketers, racing teams and drivers are gearing up activation and angling for position among fans and consumers.

In what has been several months of big changes — including Monster Energy taking over for Sprint as title sponsor for the lead Nascar Cup Series and Liberty Media acquiring Formula 1 — sponsors are still spending on motorsports activation but at a slower rate than predicted.

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.75 billion in 2017, up 3.1% from $5.58 billion in 2016, but behind the projected 4.5% increase in overall global sponsorship spending, according to research and consulting firm IEG, Chicago.

The moves by Monster Energy and Liberty Media could jump-start spending in the category.

"Motorsports has proven to be a highly effective marketing platform," according to William Chipps, senior editor for the 2017 IEG Motorsports Sponsorship Report. "But concerns over the shifting political and economic climate globally could weigh on big-ticket sponsorship expenditures."

When Monster Energy unveiled its multi-year deal, it became only the fourth company in Nascar history to have title sponsorship for the circuit’s top-tier race series.

The brand also obtained status as the official energy drink for Nascar and will hold title sponsorship to the Nascar All-Star Race.

Sprint, which had been title sponsor since 2008, was paying about $50 million annually, and supported with an undisclosed amount of marketing, according to industry analysts. The Monster Energy pact was viewed as being lower in dollars, but high-profile in terms of potential.

"They're going to bring their brand, their excitement, their energy to this partnership, and the fans are going to be the winners," said Steve Phelps, evp-chief global sales and marketing officer for Nascar. "It's all about engaging the fans and giving the fans unique, fun experiences, whether at the race track or through different mediums, through social, digital, content," said Phelps.

This past September, Liberty Media acquired Formula 1 for $4.4 billion in cash, stock and convertible debt according to industry analysts and investors. Formula 1 has been owned by private equity firm CVC Capital.

Formula 1 sponsors include Heineken, financial firm UBS, Rolex, Pirelli, Puma and Tata Communications. Formula 1 said more than 200 companies are involved with its races.

The 2017 season is scheduled to begin in March with the Australian Grand Prix.

Although IEG said that "growth remains unspectacular," sponsorship spend in motorsports has increased annually over the past several years.

Worldwide spend was $5.58 billion in 2016, $5.43 billion in 2015, $5.26 billion in 2014, $5.12 billion in 2013, $4.97 billion in 2012 and $3.51 billion in 2011, per IEG.

By comparison, worldwide sponsorship spend on soccer hit a record $60.2 billion last year, golf topped $1.82 billion, the NFL came in at $1.25 billion in 2016, tennis sponsor was $801 million, the NBA hit $799 million, MLB reached $778 million and the NHL was at $477 million.

Among deals at the sanctioning body, team and track levels, Toyota Motor North America Inc. was the biggest spender in Nascar during the 2016 season. The company spent 7.6 times more on the sport than the average of all Nascar sponsors.

When Nature’s Bakery opted not to remain as lead sponsor for Danica Patrick for the final two years of their four-year deal, Patrick and Stewart-Haas Racing sponsor Aspen Dental expanded its role, taking on a lead sponsor spot for Patrick’s No. 10 car for upward of 20 races during the upcoming Monster Energy Nascar Cup Series season.

Aspen Dental has been a partner of SHR since 2012 and aligned with Patrick since 2014.  The No. 10 Aspen Dental Ford Fusion will debut in the season-opening Daytona 500 Feb. 26 at Daytona (Fla.) International Speedway.

Toyota spends 7.6 times more on Nascar than the average of all sponsors.

The most-active companies here include Sprint (7.5, but no longer title sponsor for the Cup Series), Chevrolet (7.3), Lowe’s (4.3), Shell (3.6), Pennzoil (3.6), Target (3.6), Mars (3.3), Nature’s Bakery (3), Ford (2.9), FedEx (2.8), Napa (2.7), Menards (2.7), Advocate 92.7) and Caterpillar (spends 2.5 times more on Nascar than the average of all sponsors).

"Concerns over the shifting political and economic climate globally could weigh on big-ticket motorsports sponsorship expenditures."

Construction materials, soft drink, food, telecommunications and chemicals are the top five most active non-endemic categories sponsoring Nascar.

Automobile manufacturers are 10.1 times more likely to sponsor Nascar than the average of all sponsors, according to IEG.

The top categories also include aftermarket (4.6), telecom (4.1), construction materials (3.8(, soft drinks (3.3), food (3.2), retail-auto parts (2.5), chemical (2.4), alcoholic beverages (2.3), professional services (1.9), sports footwear, apparel and equipment (1.7), letter and gaming (1.6), build and home (1.6), waste management (1.6), specialty stores (1.5), motor oil and lubricants (1.5) and insurance (1.3 times more likely to sponsor Nascar than the average of all sponsors).

There is tremendous distance between Red Bull and other sponsors in Formula 1. The energy drink company spent 26.1 times more on the motorsports series than the average of all F1 sponsors.

Marlboro is the second most active sponsor (17.9), Pirelli (17.4), Ferrari (16.3), Honda (13), UBS (8), Petronas (7.5), Santander (6.8), Emirates Air (6.5), Heineken (6.5), Shell (5.9), Infiniti (5.1), Mobil 1 (4.9), SAP (4.9) and DHL (spent 4.9 times more on the motorsports series than the average of all F1 sponsors).

Automotive is the most active category sponsoring F1. Automobile manufacturers are 4.6 times more likely to sponsor Formula 1 than the average of all categories, according to the 2017 IEG Motorsports Sponsorship Report.

Sports apparel and equipment is the most active non-endemic category sponsoring F1, 4.1 times more likely to sponsor Formula 1 than the average of all categories.

They are followed by business technology (3.1), tires (2.8), alcoholic beverages (2.6), telecom (2.4), automotive-aftermarket 92), watches (2), construction 91.7), IT software (1.7), consumer electronics 91.5) and lifestyle apparel (1.5).

Top category spenders in F1 led by automotive (Automotive brands spend 6.4 times more on Formula 1 than the average category), non-alcoholic beverages (3.4), tobacco (3.3), tires (3.2), fuel (3), business technology (2), airline (1.8), mailing and shipping ((1.6) and financial services (1.5).

New Lead Sponsor Gives Danica Green Flag For ’17 Nascar Season

Speed Thrills: How Nascar Energized Racing With Monster Energy

Liberty Media Fuels $4B Move To Acquire F1 Racing Circuit

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