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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Nov272015

Super Bowl, Star Wars, Twisted Sister (!) Intrude On Black Friday Marketing

By Barry Janoff

November 27, 2015: Marketing efforts during Thanksgiving Day weekend were not just about Black Friday, 2 AM discounts at Big Box retailers and food companies offering products to enhance turkey leftovers (and leftovers of leftovers).

TV viewers also saw high-profile movie trailers, a spoiler-alert spot for the Super Bowl 50 Pepsi Halftime Show, Verizon putting a spin on delayed flights, Nationwide getting Peyton Manning to sing about turkey legs and comedian Rob Riggle dressed as Dee Snyder of big in the 1980s rock band Twister Sister covering Bon Jovi for Fox Sports.

On Thanksgiving Day, the NFL played three games, which, much to the delight of companies that made commercial buys, combined to average 28.6 million viewers, the highest three-game audience on Thanksgiving, according to the NFL.

But the league received a lot of reaction from non-football fans due to a "Spoiler Alert" spot that teased more than it spoiled. The spot indicated that the Pepsi-sponsored halftime show during Super Bowl 50 (CBS, Feb. 7, 2016) could possibly feature the biggest music roster in Super Bowl history, "honoring the past, recognizing the present and looking ahead to the next 50 years."

The spot also revealed that one of the of stars scheduled to perform during the Pepsi Super Bowl 50 Halftime Show "would  be revealed" during the Green Bay Packers-Detroit Lions game on CBS and NFL Network on Thursday, Dec. 3.

Anticipation also came via several Hollywood trailers, with the Big Daddy being a new clip-fest for Star Wars: The Force Awakens, which hits theaters Dec. 18.

Viewers also saw clips for Captain America: Civil War (May 2016), the animated The Secret Life of Pets (July 2016) and Concussion (Dec. 25), which had several airings during NFL games. The latter was an interesting media buy as it stars Will Smith as Dr. Bennet Omalu, who played a major role in taking the NFL to the public by tying brain damage to football players who had suffered repeated concussions during games.

Peyton Manning was featured in three 15-second spots for Nationwide, in which he continued the theme from previous commercials in which he sings the insurance company's commercial jingle ("Nationwide is on your side") in different scenarios. In "Turkey Leg," before sitting down to dinner, he chimes, "Turkey leg you taste so good." In the next, having finished another portion of food, and with indigestion coming on, he offers, "Seconds were a bad idea." Finally, laying down on a couch, he sings to the Nationwide tune, "Think I'm gonna take a nap," before drifting off.

Verizon offered a spot called "Home," in which people who are trying to get home for the holidays are faced with the challenges of delayed flights, long waits, snow storms and icy roads. The telecom's words of wisdom: "This time of year, having a network you can rely on matters more than ever — until you're finally home with loved ones, and it doesn’t matter at all."

Perhaps the most eclectic showing of all came prior to the NFL game on Fox between the Philadelphia Eagles and hometown Detroit Lions, which pitted teams with a combined 7-13 record. Fox Sports spokesman/comedian/actor Rob Riggle, who has been doing irreverent pre-game spots all season, here showed up dressed like Dee Snyder fronting a band and singers who covered Bon Jovi's "Wanted Dead or Alive."

Riggle's version, "Like It Or Not," included digs at the anticipated low-expectations for the game (the Lions won, 45-14); and the mental status of Jerry Jones, the 73-year-old owner of the 3-7 Dallas Cowboys, who would play at home in the second game on Thanksgiving Day (on CBS, losing 33-14 to the Carolina Panthers). Riggle as Snyder crooned, "He owns the Cowboys/Unless he's so old he forgot/Today he's watching them/Like It Or Not."

Riggle also took a mild swipe at the offensive coordinator for the Lions — "Happy Thanksgiving Jim Bob Cooter and everyone with a less funny name" — before justifying the NFL's presence on TV throughout the day: "I guess these same old games/Still beat no games at all."

Riggle also accurately predicted events that would take place during the then as-yet-to-be-played NFL games: "I'm sure the QBs will throw some picks/and get turnovers on downs. It's lucky Jerry Jones' face looks more realistic when it frowns." (See the full spot here.)

Cowboys quarterback Tony Romo threw three interceptions and was taken out of the game in the third quarter when he reinsured his left collarbone — which forced him to miss seven games this season — an injury diagnosed the next day as a fracture that would keep him off the field for the remainder of the season.

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