Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Lionsgate: 'Uncle Drew' 6-29 See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan272017

A Sexy Mr. Clean Does Some Dirty Dancing As Official Cleaner For Super Bowl LI

By Barry Janoff

January 26, 2017: Mr. Clean has been an iconic marketing mascot on Madison Avenue, representing the cleaning products for which he is named, almost since his first appearance some 60 years ago.

Now, the ageless Mr. Clean gets to make an appearance on what is arguably the world’s biggest marketing stage, the Super Bowl.

The Mr. Clean brand, a division of NFL marketing partner Procter & Gamble, is the official cleaner of Super Bowl LI.

Mr. Brand the ad mascot appears in a 30-second spot in which he has been re-envisioned as a sexier version of his already chiseled and — with his shaven head, gold earring and mysterious background — genie-like character.

In the spot, "Cleaner of Your Dreams," a woman becomes enamored when her vision of Mr. Clean not only turns her house spotless, but turns her into a romantic puddle. Ultimately, the animated Mr. Clean morphs into the woman’s real-life not-so-mysterious husband, who, complete with his array of Mr. Clean and other cleansing products, she still finds irresistible.

According to P&G, "Studies which show that couples who share chores equally are more likely to have a happier relationship."

"Mr. Clean, the heartthrob of housework, knows that few things are sexier than a man who cleans," P&G explained with an overload of double-entendre. "(The commercial) features the iconic household cleaner, Mr. Clean, like you’ve never seen him before. His white T-shirt is a little tighter, his muscles are musclier and his bald head is somehow even sexier.

"Mr. Clean proves he’s got what it takes to satisfy your needs in every room of the house. Fair warning, things get a little dirty."

The 30-second spot is scheduled to air during the third quarter of Super Bowl LI on Fox on Feb. 5.

P&G is also expanding the conversation on social media with the hashtag, #MrClean.
 
Lead agency is Leo Burnett Toronto.

"Mr. Clean — both the man and his products — has always stood for toughness and versatility," Martin Hettich, vp-P&G Home Care North America, said in a statement.

"In his first-ever Super Bowl spot, Mr. Clean is showing off his strong and sexy side, and hopefully even inspiring men across America to pick up a mop and bucket themselves."

The commercial comes on the heels of contest launched by P&G this past September to find a new man to be Mr. Clean in personal appearances and other live activations because the current Mr. Clean "needed a vacation."

The winner was Mike Jackson of Atlanta, who surpassed all others during auditions, earning cash, a spot in a Mr. Clean calendar and the opportunity to take a PR tour.

Like the character that first made its marketing appearance in 1958, Jackson is bald, well-built and has a gold ring in his left air. Unlike the original Mr. Clean, Jackson is African American.

P&G said that Jackson would make numerous appearances, likely with extensive activation throughout Houston during the week of the Big Game, where he will joined by DeMarcus Ware of the Denver Broncos as Mr. Clean’s M.C.P. (Most Clean Player)

Jackson follows in the footsteps of the late Robert House Peters Jr., an actor in numerous B-Movies and on TV in 1950s and 1960s, who was the long-time live-action version of Mr. Clean in commercials and appearances.

Will Lady Gaga Be Pissed At Febreze's Halftime Bathroom Break Push?

Mercedes-Benz Takes An Easy Rider, Born To Be Wild Trip To Super Bowl LI

Super Bowl-Related Consumer Spend To Top $14B

During This Super Bowl, Even NRG Stadium Has A Marketing Campaign

B-Dubs Intercepts Brett Favre For Super Bowl Guerrella Marketing Campaign

Lexus Want People To Experience Amazing During The Big Game

Hyundai Keeping It Real For Super Bowl

Anheuser-Busch Brews Bevy Of Creative For Big Game

Hollywood Super Bowl Playbook: Stars, Aliens, Pirates

Fox Eyes Biggest Ad Spend In Super Bowl History

Intel Takes Tom Brady 360 Degrees To Super Bowl

Houston Super Bowl Committee In Tune With Home-Grown Talent

To Reboot Image, GNC Will Play In Super Bowl LI

Super Bowl Could Have $200M Impact On Houston

Pepsi Delivers Super Bowl Promo With Papa John's

Bud Light Channels Willy Wonka For Super Bowl Campaign


Back to Home Page