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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan272017

A Sexy Mr. Clean Does Some Dirty Dancing As Official Cleaner For Super Bowl LI

By Barry Janoff

January 26, 2017: Mr. Clean has been an iconic marketing mascot on Madison Avenue, representing the cleaning products for which he is named, almost since his first appearance some 60 years ago.

Now, the ageless Mr. Clean gets to make an appearance on what is arguably the world’s biggest marketing stage, the Super Bowl.

The Mr. Clean brand, a division of NFL marketing partner Procter & Gamble, is the official cleaner of Super Bowl LI.

Mr. Brand the ad mascot appears in a 30-second spot in which he has been re-envisioned as a sexier version of his already chiseled and — with his shaven head, gold earring and mysterious background — genie-like character.

In the spot, "Cleaner of Your Dreams," a woman becomes enamored when her vision of Mr. Clean not only turns her house spotless, but turns her into a romantic puddle. Ultimately, the animated Mr. Clean morphs into the woman’s real-life not-so-mysterious husband, who, complete with his array of Mr. Clean and other cleansing products, she still finds irresistible.

According to P&G, "Studies which show that couples who share chores equally are more likely to have a happier relationship."

"Mr. Clean, the heartthrob of housework, knows that few things are sexier than a man who cleans," P&G explained with an overload of double-entendre. "(The commercial) features the iconic household cleaner, Mr. Clean, like you’ve never seen him before. His white T-shirt is a little tighter, his muscles are musclier and his bald head is somehow even sexier.

"Mr. Clean proves he’s got what it takes to satisfy your needs in every room of the house. Fair warning, things get a little dirty."

The 30-second spot is scheduled to air during the third quarter of Super Bowl LI on Fox on Feb. 5.

P&G is also expanding the conversation on social media with the hashtag, #MrClean.
 
Lead agency is Leo Burnett Toronto.

"Mr. Clean — both the man and his products — has always stood for toughness and versatility," Martin Hettich, vp-P&G Home Care North America, said in a statement.

"In his first-ever Super Bowl spot, Mr. Clean is showing off his strong and sexy side, and hopefully even inspiring men across America to pick up a mop and bucket themselves."

The commercial comes on the heels of contest launched by P&G this past September to find a new man to be Mr. Clean in personal appearances and other live activations because the current Mr. Clean "needed a vacation."

The winner was Mike Jackson of Atlanta, who surpassed all others during auditions, earning cash, a spot in a Mr. Clean calendar and the opportunity to take a PR tour.

Like the character that first made its marketing appearance in 1958, Jackson is bald, well-built and has a gold ring in his left air. Unlike the original Mr. Clean, Jackson is African American.

P&G said that Jackson would make numerous appearances, likely with extensive activation throughout Houston during the week of the Big Game, where he will joined by DeMarcus Ware of the Denver Broncos as Mr. Clean’s M.C.P. (Most Clean Player)

Jackson follows in the footsteps of the late Robert House Peters Jr., an actor in numerous B-Movies and on TV in 1950s and 1960s, who was the long-time live-action version of Mr. Clean in commercials and appearances.

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