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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan272017

A Sexy Mr. Clean Does Some Dirty Dancing As Official Cleaner For Super Bowl LI

By Barry Janoff

January 26, 2017: Mr. Clean has been an iconic marketing mascot on Madison Avenue, representing the cleaning products for which he is named, almost since his first appearance some 60 years ago.

Now, the ageless Mr. Clean gets to make an appearance on what is arguably the world’s biggest marketing stage, the Super Bowl.

The Mr. Clean brand, a division of NFL marketing partner Procter & Gamble, is the official cleaner of Super Bowl LI.

Mr. Brand the ad mascot appears in a 30-second spot in which he has been re-envisioned as a sexier version of his already chiseled and — with his shaven head, gold earring and mysterious background — genie-like character.

In the spot, "Cleaner of Your Dreams," a woman becomes enamored when her vision of Mr. Clean not only turns her house spotless, but turns her into a romantic puddle. Ultimately, the animated Mr. Clean morphs into the woman’s real-life not-so-mysterious husband, who, complete with his array of Mr. Clean and other cleansing products, she still finds irresistible.

According to P&G, "Studies which show that couples who share chores equally are more likely to have a happier relationship."

"Mr. Clean, the heartthrob of housework, knows that few things are sexier than a man who cleans," P&G explained with an overload of double-entendre. "(The commercial) features the iconic household cleaner, Mr. Clean, like you’ve never seen him before. His white T-shirt is a little tighter, his muscles are musclier and his bald head is somehow even sexier.

"Mr. Clean proves he’s got what it takes to satisfy your needs in every room of the house. Fair warning, things get a little dirty."

The 30-second spot is scheduled to air during the third quarter of Super Bowl LI on Fox on Feb. 5.

P&G is also expanding the conversation on social media with the hashtag, #MrClean.
 
Lead agency is Leo Burnett Toronto.

"Mr. Clean — both the man and his products — has always stood for toughness and versatility," Martin Hettich, vp-P&G Home Care North America, said in a statement.

"In his first-ever Super Bowl spot, Mr. Clean is showing off his strong and sexy side, and hopefully even inspiring men across America to pick up a mop and bucket themselves."

The commercial comes on the heels of contest launched by P&G this past September to find a new man to be Mr. Clean in personal appearances and other live activations because the current Mr. Clean "needed a vacation."

The winner was Mike Jackson of Atlanta, who surpassed all others during auditions, earning cash, a spot in a Mr. Clean calendar and the opportunity to take a PR tour.

Like the character that first made its marketing appearance in 1958, Jackson is bald, well-built and has a gold ring in his left air. Unlike the original Mr. Clean, Jackson is African American.

P&G said that Jackson would make numerous appearances, likely with extensive activation throughout Houston during the week of the Big Game, where he will joined by DeMarcus Ware of the Denver Broncos as Mr. Clean’s M.C.P. (Most Clean Player)

Jackson follows in the footsteps of the late Robert House Peters Jr., an actor in numerous B-Movies and on TV in 1950s and 1960s, who was the long-time live-action version of Mr. Clean in commercials and appearances.

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