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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun062012

Skechers Plans To Take Mr. Quiggly For Another Walk At The Super Bowl

By Barry Janoff

June 6, 2012: Skechers USA, which recently agreed to pay $50 million in restitution to settle a complaint from the Federal Trade Commission, is shelling out another $3.5-$4 million, but for a better company cause — a 30-second spot in Super Bowl XLVII.

The performance shoe and sportswear company said creative was still in development but that it would star Mr. Quiggly, the French bulldog who appeared in the company's Super Bowl XLVI commercial.

Skechers said the spot would promote its performance footwear, including its GoRun shoes, which were unveiled with the help of Mr. Quiggly's commercial.

The Manhattan Beach, Calif.-based company said it plans to expand its Skechers Performance Division with launches this summer of Skechers GoRun Ride, a running line with enhanced cushioning; Skechers GoTrain, a workout shoe built for added stability and control; and Skechers GoBionic, a zero-drop ultra-minimal running shoe.

This will be Skecher's fourth successive Super Bowl appearance. A spot during Super Bowl XLIV featured Hall of Fame quarterback Joe Montana. During Super Bowl XLV, the company ran a commercial starring Kim Kardashian in which she got hot and sweaty with her personal trainer.

Much ado was made in the media about Kardashian being replaced by a dog, but company executives said that it was a basic business and marketing decision to help launch the GoRun line with a new creative concept.

Mr. Quiggly has his own Twitter account, albeit with barely 100 followers. Kim Kardashian has almost 15 million followers at her Twitter account.

The Super Bowl XLVI spot with Mr. Quiggly also had a cameo from Mark Cuban, but received notoriety due to its plot, which featured greyhound racing. Numerous groups that advocate the abolishing of the sport were vocal in their demand to have Skechers drop the commercial from Super Bowl airing.

The spot ran and was well-received by viewers, according to numerous post-game ad meters.

Super Bowl XLVII will be played in Feb. 3, 2013 at the Mercedes-Benz Superdome in New Orleans and will air on CBS, which is charging upward of $4 million for a 30-second spot, according to industry analysts.

"The spot generated massive awareness for our Skechers GoRun product . . . We already have Mr. Quiggly booked and back in training for his triumphant return."

"[Super Bowl XLVI] was our third year at the Big Game and thanks to Mr. Quiggly, we ranked third in the viewer polls," Michael Greenberg, president for Skechers, said in a statement. "The spot generated massive awareness for our Skechers GoRun product. Next year we'll be celebrating our second anniversary as a performance brand and we already have Mr. Quiggly booked and back in training for his triumphant return."

Last month, Skechers USA agreed to pay $50 million to settle charges from the FTC that the company "deceived consumers by making unfounded claims that Shape-ups would help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles." The FTC also busted Skechers for "falsely representing that clinical studies backed up the claims."

Part of the marketing efforts cited by the FTC included the Super Bowl ads with Montana and Kardashian.

The complaint did not include Skecher's GoRun line. In addition to Mr. Quiggly, GoRun's are also worn by marathon runner Meb Keflezighi, who will represent the U.S. this summer at the Summer Olympics in London.

And then it's on to New Orleans, where, according to Greenberg, "We're aiming for the No. 1 Super Bowl commercial this time.

FTC Busts Skechers Over Kardashian, Montana Marketing

Q&A: From Shaq To Kim And Mr. Quiggly

Back to Super Bowl XLVII

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