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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep232010

Madison Square Garden Dials Up Phizzle To Engage Fans With Mobile Marketing Campaigns

September 22, 2010: Madison Square Garden, Inc. is taking a cue from The Who's Going Mobile, signing a deal naming Phizzle "to power robust and enhanced mobile marketing campaigns" for the New York Knicks, New York Rangers, New York Liberty and regional television networks MSG and MSG Plus, as well as the company's digital marketing database, the MSG Insider.

Financial terms of the deal were not disclosed.

The deal comes on the heels of Madison Square Garden confirming it has agreed to a sponsorship alliance naming JPMorgan Chase as its first marquee partner. Described by both sides as a multi-platform, multi-venue, multi-media alliance, the marquee partnership gives the financial firm top-level of access and exposure for such venues as Madison Square Garden, Theater at Madison Square Garden, Radio City Music Hall, Beacon Theatre and Chicago Theatre; as well as MGS's sports teams and media outlets. MSG has signature Partnership pacts with Coca-Cola, Anheuser Busch and Delta Air Lines.

MSG's deal with Phizzle will enable the company's Web-based platform, PhizzleMobile, to bring "real-time mobile interactivity to engage audiences, both in-arena and out," with MSG's properties. As The Who sang, "Keep me movin' groovin', movin' yeah. Mobile, mobile, mobile, yeah!"

"We are excited to work with Phizzle to enhance our mobile experience for Knicks, Rangers and Liberty fans, MSG and MSG Plus viewers, and all our event attendees," Scott Richman, svp and GM for MSG Interactive, said in a statement. "Phizzle has a fully integrated, 360-degree platform, and creative ideas to engage our fans, build our databases, and help generate additional opportunities to integrate our marketing partners."

According to MSG, a variety of text messaging campaigns will be incorporated to ensure a "fun, exciting and participatory audience experience," including Text-2-Win promotions, Text-2-Vote polls and surveys, and Text-2-Screen. To enhance the audience experience via mobile devices, Phizzle said it would provide MSG with a "comprehensive set of mobile & SMS marketing tools to create integrated, multi-channel, mobile marketing programs for fans, event sponsors and local advertisers."

The privately owned San Francisco-based Phizzle also has deals that include the NBA's Cleveland Cavaliers and  Philadelphia 76ers, the NHL's San Jose Sharks and Nashville Predators, and such media companies as Fox Sports, Comcast-Spectacor and DirecTV Sports Networks.

"We are extremely fortunate to have this opportunity to be partnering with such legendary brands to meet the demands of MSG's professional sports teams and television networks to create an outstanding combination of deep customer loyalty and increased revenues," Ben Davis, CEO of Phizzle, said in a statement. "MSG is committed to providing a comprehensive mobile strategy to effectively increase participation and initiate one-to-one dialogue with their fan base and Phizzle is excited about working together to allow our technology to deliver the ultimate fan experience."

How Delta's Deal With Madison Square Garden Flies Well Beyond New York

Cablevision Moves To Spin Off Madison Square Garden Business

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