Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct292012

New York City Traffic Jam Gets Marketing Green Light At Madison Square Garden

By Barry Janoff

October 29, 2012: Traffic in New York happens quite often and is always frowned upon by residents and visitors.

The traffic of automotive marketing partners at Madison Square Garden, however, is being given a license to thrill.

Madison Square Garden Co. has signed a long-term deal with Lexus naming the upscale automaker a signature partner of MSG, the official luxury vehicle of Madison Square Garden and many of its sports and entertainment properties and the naming partner for the new Madison Suite Level that will debut later this week as part of Phase II of The Garden’s $1 billion renovation.
 
Financial terms were not disclosed.

The "official luxury" designation was strategic in order to differentiate this deal from another signed last week in which MSG extended and enhanced its alliance with Kia Motors, making that car company a signature partner and the official vehicle of MSG; the NBA's New York Knicks, WNBA Liberty and the NHL's Rangers; the MSG Concert Series and other properties.

“We are extremely proud that Lexus has joined the lineup of industry leading brands that make up our MSG Signature Partners, and we’re confident this partnership will provide them unparalleled exposure in New York,” Hank Ratner, president and CEO for MSG Co., said in a statement.

“We are extremely proud Lexus has joined our MSG Signature Partners, and we’re confident this partnership will provide them unparalleled exposure in New York.”

Lexus’ deal includes "significant branding exposure" during all Knicks, Rangers and Liberty games. Integration games will include digital and static signage throughout the arena, features on the center-hung scoreboard GardenVision and on-court and on-ice branding and promotional contests, according to MSG..

In addition, Lexus will have presence at the MSG Concert Series, where upcoming events include Madonna, Justin Bieber, One Direction, the Who and Neil Young and Crazy Horse; in The Theater at Madison Square Garden; on MSG’s regional sports networks; and integration on The Garden’s 7th and 8th Avenue marquees.

JPMorgan Chase is the marquee partner for the self-proclaimed "World's Most Famous Arena." Signature partners include Anheuser-Busch, Coca-Cola and Delta Air Lines.

According to Scott Wracher, Lexus Eastern Area general manager, “Lexus has recently introduced an all-new design for its luxury sedans and SUVs, so it makes sense we would partner with the Madison Square Garden Co., which is giving an iconic stadium an all-new design, as well. Our philosophy at Lexus is to always exceed our customers’ expectations and this partnership will enable us to create unique experiences for our customers at Madison Square Garden and throughout the MSG Co.”

Kia Drives New Deal With Madison Square Garden

Back to Home Page