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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Marvel: 'Black Panther' Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Monday
Oct292012

New York City Traffic Jam Gets Marketing Green Light At Madison Square Garden

By Barry Janoff

October 29, 2012: Traffic in New York happens quite often and is always frowned upon by residents and visitors.

The traffic of automotive marketing partners at Madison Square Garden, however, is being given a license to thrill.

Madison Square Garden Co. has signed a long-term deal with Lexus naming the upscale automaker a signature partner of MSG, the official luxury vehicle of Madison Square Garden and many of its sports and entertainment properties and the naming partner for the new Madison Suite Level that will debut later this week as part of Phase II of The Garden’s $1 billion renovation.
 
Financial terms were not disclosed.

The "official luxury" designation was strategic in order to differentiate this deal from another signed last week in which MSG extended and enhanced its alliance with Kia Motors, making that car company a signature partner and the official vehicle of MSG; the NBA's New York Knicks, WNBA Liberty and the NHL's Rangers; the MSG Concert Series and other properties.

“We are extremely proud that Lexus has joined the lineup of industry leading brands that make up our MSG Signature Partners, and we’re confident this partnership will provide them unparalleled exposure in New York,” Hank Ratner, president and CEO for MSG Co., said in a statement.

“We are extremely proud Lexus has joined our MSG Signature Partners, and we’re confident this partnership will provide them unparalleled exposure in New York.”

Lexus’ deal includes "significant branding exposure" during all Knicks, Rangers and Liberty games. Integration games will include digital and static signage throughout the arena, features on the center-hung scoreboard GardenVision and on-court and on-ice branding and promotional contests, according to MSG..

In addition, Lexus will have presence at the MSG Concert Series, where upcoming events include Madonna, Justin Bieber, One Direction, the Who and Neil Young and Crazy Horse; in The Theater at Madison Square Garden; on MSG’s regional sports networks; and integration on The Garden’s 7th and 8th Avenue marquees.

JPMorgan Chase is the marquee partner for the self-proclaimed "World's Most Famous Arena." Signature partners include Anheuser-Busch, Coca-Cola and Delta Air Lines.

According to Scott Wracher, Lexus Eastern Area general manager, “Lexus has recently introduced an all-new design for its luxury sedans and SUVs, so it makes sense we would partner with the Madison Square Garden Co., which is giving an iconic stadium an all-new design, as well. Our philosophy at Lexus is to always exceed our customers’ expectations and this partnership will enable us to create unique experiences for our customers at Madison Square Garden and throughout the MSG Co.”

Kia Drives New Deal With Madison Square Garden

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