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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct292012

New York City Traffic Jam Gets Marketing Green Light At Madison Square Garden

By Barry Janoff

October 29, 2012: Traffic in New York happens quite often and is always frowned upon by residents and visitors.

The traffic of automotive marketing partners at Madison Square Garden, however, is being given a license to thrill.

Madison Square Garden Co. has signed a long-term deal with Lexus naming the upscale automaker a signature partner of MSG, the official luxury vehicle of Madison Square Garden and many of its sports and entertainment properties and the naming partner for the new Madison Suite Level that will debut later this week as part of Phase II of The Garden’s $1 billion renovation.
 
Financial terms were not disclosed.

The "official luxury" designation was strategic in order to differentiate this deal from another signed last week in which MSG extended and enhanced its alliance with Kia Motors, making that car company a signature partner and the official vehicle of MSG; the NBA's New York Knicks, WNBA Liberty and the NHL's Rangers; the MSG Concert Series and other properties.

“We are extremely proud that Lexus has joined the lineup of industry leading brands that make up our MSG Signature Partners, and we’re confident this partnership will provide them unparalleled exposure in New York,” Hank Ratner, president and CEO for MSG Co., said in a statement.

“We are extremely proud Lexus has joined our MSG Signature Partners, and we’re confident this partnership will provide them unparalleled exposure in New York.”

Lexus’ deal includes "significant branding exposure" during all Knicks, Rangers and Liberty games. Integration games will include digital and static signage throughout the arena, features on the center-hung scoreboard GardenVision and on-court and on-ice branding and promotional contests, according to MSG..

In addition, Lexus will have presence at the MSG Concert Series, where upcoming events include Madonna, Justin Bieber, One Direction, the Who and Neil Young and Crazy Horse; in The Theater at Madison Square Garden; on MSG’s regional sports networks; and integration on The Garden’s 7th and 8th Avenue marquees.

JPMorgan Chase is the marquee partner for the self-proclaimed "World's Most Famous Arena." Signature partners include Anheuser-Busch, Coca-Cola and Delta Air Lines.

According to Scott Wracher, Lexus Eastern Area general manager, “Lexus has recently introduced an all-new design for its luxury sedans and SUVs, so it makes sense we would partner with the Madison Square Garden Co., which is giving an iconic stadium an all-new design, as well. Our philosophy at Lexus is to always exceed our customers’ expectations and this partnership will enable us to create unique experiences for our customers at Madison Square Garden and throughout the MSG Co.”

Kia Drives New Deal With Madison Square Garden

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