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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct292012

New York City Traffic Jam Gets Marketing Green Light At Madison Square Garden

By Barry Janoff

October 29, 2012: Traffic in New York happens quite often and is always frowned upon by residents and visitors.

The traffic of automotive marketing partners at Madison Square Garden, however, is being given a license to thrill.

Madison Square Garden Co. has signed a long-term deal with Lexus naming the upscale automaker a signature partner of MSG, the official luxury vehicle of Madison Square Garden and many of its sports and entertainment properties and the naming partner for the new Madison Suite Level that will debut later this week as part of Phase II of The Garden’s $1 billion renovation.
 
Financial terms were not disclosed.

The "official luxury" designation was strategic in order to differentiate this deal from another signed last week in which MSG extended and enhanced its alliance with Kia Motors, making that car company a signature partner and the official vehicle of MSG; the NBA's New York Knicks, WNBA Liberty and the NHL's Rangers; the MSG Concert Series and other properties.

“We are extremely proud that Lexus has joined the lineup of industry leading brands that make up our MSG Signature Partners, and we’re confident this partnership will provide them unparalleled exposure in New York,” Hank Ratner, president and CEO for MSG Co., said in a statement.

“We are extremely proud Lexus has joined our MSG Signature Partners, and we’re confident this partnership will provide them unparalleled exposure in New York.”

Lexus’ deal includes "significant branding exposure" during all Knicks, Rangers and Liberty games. Integration games will include digital and static signage throughout the arena, features on the center-hung scoreboard GardenVision and on-court and on-ice branding and promotional contests, according to MSG..

In addition, Lexus will have presence at the MSG Concert Series, where upcoming events include Madonna, Justin Bieber, One Direction, the Who and Neil Young and Crazy Horse; in The Theater at Madison Square Garden; on MSG’s regional sports networks; and integration on The Garden’s 7th and 8th Avenue marquees.

JPMorgan Chase is the marquee partner for the self-proclaimed "World's Most Famous Arena." Signature partners include Anheuser-Busch, Coca-Cola and Delta Air Lines.

According to Scott Wracher, Lexus Eastern Area general manager, “Lexus has recently introduced an all-new design for its luxury sedans and SUVs, so it makes sense we would partner with the Madison Square Garden Co., which is giving an iconic stadium an all-new design, as well. Our philosophy at Lexus is to always exceed our customers’ expectations and this partnership will enable us to create unique experiences for our customers at Madison Square Garden and throughout the MSG Co.”

Kia Drives New Deal With Madison Square Garden

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