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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct152014

Dale Call Of The Wild: Diet Dew Puts Nascar's Earnhardt Jr. In Hands Of Fans

By Barry Janoff

October 15, 2014: Ladies and gentlemen, it's time to start your Dale Earnhardt Jr. engine callers.

This past February, during the Super Bowl XLVIII pre-game telecast, Diet Mountain Dew premiered “Dale Call,” a TV spot in which duck hunters used a device that replicated the sound of a revving Nascar engine that immediately attracted Earnhardt Jr. and his No. 88 Chevy SS.

The spot was so popular — more than 4.5 million views on YouTube since then — that it not only has spawned a follow-up commercial but a life-imitating-art moment: People can purchase their own Dale Caller through Nascar.

In addition, Earnhardt Jr. will celebrate the “Dale Call” release by debuting a #DaleCall image on the rear bumper of his No. 88 Chevy SS at this weekend’s Chase for the Sprint Cup Geico 500 race in the Talladega Superspeedway, Lincoln, Al.

For those wishing to give Earnhardt Jr. a rousing welcome, the limited-edition “Dale Call” can be purchased beginning this week from Nascar.com, on-track and via select online retailers.

Based on past experience, the could be a significant number of Dale Callers sold. Earnhardt is among the most popular athletes in the U.S., trailing only LeBron James, Michael Jordan, Derek Jeter, Peyton Manning and Kobe Bryant, according to a recent Harris Poll.

In addition to Diet Mt. Dew, his marketing partners include Nationwide, Amp Energy, Wrangler, Chevrolet, Breyers, eBay and TaxSlayer.com. A long-term deal he has had with the National Guard is ending after this season. He earns about $14 million in endorsements, according to industry analysts.
 
In the new spot, "Dale Call With Brad," Earnhardt Jr.'s friend, Brad, is sitting in Earnhardt Jr. car in the driver's garage. He has a "Dale Call," which he activates, bringing Dale into the garage.

"Hey, man, what's up?" asks Earnhardt Jr.

"Nothing, man," says Brad. "Just revving' the motor to see what it sounds like. Sounds good."

"You 'Dale called' me," says Earnhardt Jr.

"No, man. It's the engine," says Brad, who smiles when Earnhardt Jr. walks away. He blows into the Dale Call again, and the scene repeats itself, with Earnhardt Jr. growing ever frustrated.

The spot ends by directing people to get their own Dale Call. Then, in an epilogue, Brad gets busted when Earnhardt Jr. sees him using the Dale Call in the kitchen.

Lead agency is BBDO, NY. (See the full spot here.)

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