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• Events DC, the official convention and sports authority for the District of Columbia, and the Professional Fighters League said the PFL playoff semi-final matches would be held in the new Entertainment and Sports Arena on Oct. 20.

• According to Bob Ley, ‘As of October 1 I'll be taking a six-month sabbatical from my Outside the Lines duties on ESPN. The idea of stepping back to re-charge is fully 100% mine, and one I've been considering for a while.’ Per ESPN: 'We completely support Bob’s decision and look forward to his return April 1.’

• Serena Williams will star in marketing for American Express relating to the U.S. Open to support new services such as the AmEx Band (contactless payment wristband) and an interactive tennis experience Super Rally, as well as the AmEx Fan Experience at Billie Jean King National Tennis Center in Flushing, NY.

• The planned move of MLS’ Columbus Crew club to Austin, Texas, received a major boost on Wednesday when the Austin City Council approved a deal to build a soccer stadium. Backers said the  venue could be ready for the 2020 MLS season.

• Walk This Way: Aerosmith has unveiled plans for headlining residency in Las Vegas, Aerosmith: Deuces Are Wild. The first show is scheduled for April 6, 2019 in Park Theater, located in MGM Resorts International’s new Park MGM on the Vegas Strip. The residency is being promoted by Live Nation. There currently are18 dates scheduled for April-June-July 2019.

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What Are You Watching September 2018
 
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KEEPING SCORE

NBA 2018

Kia NBA Tip-Off 2018 (Oct. 16-21)

• Oct. 16: Philadelphia 76ers vs. Boston Celtics (8 PM ET) TNT
• Oct. 16: Oklahoma City Thunder vs. Golden State Warriors 10:30 PM. ET). TNT

• Oct. 17: New Orleans Pelicans vs. Houston Rockets 8 PM (ET) ESPN
• Oct. 17: Dallas Mavericks vs. Phoenix Suns 10:30 PM  (ET) ESPN

• Oct. 18: Chicago Bulls vs. Philadelphia 76ers (8 PM. ET) TNT
• Oct. 18: Los Angeles Lakers vs. Portland Trail Blazers (10:30 PM ET) TNT

• Oct. 19: Boston Celtics vs.Toronto Raptors (8 PM ET) ESPN
• Oct. 19: Golden State Warriors vs. Utah Jazz (10:30 PM ET) ESPN

• Oct. 20: Toronto Raptors vs. Washington Wizards (7 PM. ET) NBA TV
• Oct. 20: Houston Rockets vs. Los Angeles Lakers (10:30 PM ET) ESPN

• Oct. 21: Houston Rockets vs. Los Angeles Clippers (9 PM ET) NBA TV

NBA Christmas Day Schedule
• Milwaukee Bucks vs. New York Knicks 12 Noon (ET) ESPN
• Oklahoma City Thunder vs. Houston Rockets 3 PM (ET) ABC
• Philadelphia 76ers vs. Boston Celtics 5:30 PM (ET) ABC
• Los Angeles Lakers vs. Golden State Warriors 8 PM (ET) ESPN
• Portland Trail Blazers vs. Utah Jazz 10:30 PM (ET) ESPN

Martin Luther King Jr. Day    
• New Orleans Pelicans vs. Memphis Grizzlies 5:30 PM (ET) TNT
• Houston Rockets vs. Philadelphia 76ers 8 PM (ET) TNT
• Golden State Warriors vs. Los Angeles Lakers 10:30 PM (ET) TNT

BUY SELL

WEEKEND BOX OFFICE (August 10-12)

1. The Meg $44.5M
2. Mission Impossible - Fallout $20M
3. Christopher Robin $12.4M
4. Slenderman $11.3M
5. BlacKkKlansman $10.8M
6. The Spy Who Dumped Me $6.6M
7. Mama Mia! $5.8M
8. Equalizer 2 $5.5M
9. Hotel Transylvania 3 $5.1M
10. Ant-Man and The Wasp $4M

SOURCE: COMSCORE.com

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COLLEGE

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No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May262016

Mountain Dew Takes Consumers For A VR Ride With Dale Jr., Kasey Kahne, YouTube

By Barry Janoff

May 25, 2016: Not content to get products such as Pitch Black and Baja Blast into the hands of consumers, Mtn. Dew is using a virtual reality platform and gaming softwear to give consumers a hands-on experience with top Nascar drivers Dale Earnhardt Jr., Kasey Kahne and Chase Elliott.

As part of its recently launched DEWcision 2016 multi-media campaign, Mtn. Dew said it would "leverage the latest in Oculus VR hardware and gaming/CGI software" to put people behind the wheel of race cars, employing a 360º perspective in peson, on YouTube and via other social media platforms.

The effort enables people via VR to race through a beach-desert landscape powered by Baja Blast or a futuristic cityscape powered by Pitch Black.

With DEWcision 2016, playing off of this year's presidential election, Mtn. Dew is asking people to pick a favorite between Pitch Black and Baja Blast, which, according to the brand, "are two specialty flavors that have developed cult followings of true Dew aficionados."

Depending on which path a person chooses in the VR experience, their vote will also be counted to help determine which flavor wins DEWcision 2016.

Mtn. Dew said is the first time it is using VR as a content channel as part of a larger, integrated 360-degree campaign.

Dale Jr., Kahne and Elliott — all part of the Mtn. Dew Racing Team — provide running commentary and other insights as the drive the VR courses, directing viewers to use the 360º option to look for obstacles and other unique scenes happening not just in front of but also above, behind and on both sides of the car.

"You're in the driver's seat," offers Earnhardt Jr. "This is no ordinary track, but I think you can handle it."

As part of its DEWcision VR leg, Mtn. Dew has formed partnership with Shazam, becoming the "first brand to launch a VR campaign on the app.

Using Visual Shazam, people can access exclusive VR content when they scan Pitch Black or Baja Blast bottles.

The VR racing content will also be available this week to people at the JR Motorsports Fan Day in Mooresville, N.C. (May 26-27) as well as on YouTube 360 and Facebook 360 and through the Milk VR library.
 
Mtn. Dew said it is one of the first brands to use the new Oculus Rift VR headset and developer kit to "transport fans to a choose-your-own adventure gamified VR racing experience. The experience was developed by Firstborn using Unreal gaming software for VR.

After putting on a VR headset, the viewer is seated and given an Oculus-enabled steering wheel. The steering wheel is linked to the VR world, allowing viewers to steer their chosen car on the racetrack.

In addition, the brand is launching a dedicated VR hub at MountainDew.com/VR that features all of its VR content playable via a mobile phone.

According to Greg Lyons, svp-marketing for Mtn. Dew, "Dew Nation (never ceases) to amaze me with your passion for these two brands. From bathing in Baja Blast to road tripping to stock up on Pitch Black, we think we've seen it all . . . until now. This summer, we're challenging you to show us how far you would go for your favorite flavor."

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