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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Which Team Will Win Overwatch League 2018?
 
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KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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United: USA 'Superheroes' Aussie Open Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May262016

Mountain Dew Takes Consumers For A VR Ride With Dale Jr., Kasey Kahne, YouTube

By Barry Janoff

May 25, 2016: Not content to get products such as Pitch Black and Baja Blast into the hands of consumers, Mtn. Dew is using a virtual reality platform and gaming softwear to give consumers a hands-on experience with top Nascar drivers Dale Earnhardt Jr., Kasey Kahne and Chase Elliott.

As part of its recently launched DEWcision 2016 multi-media campaign, Mtn. Dew said it would "leverage the latest in Oculus VR hardware and gaming/CGI software" to put people behind the wheel of race cars, employing a 360º perspective in peson, on YouTube and via other social media platforms.

The effort enables people via VR to race through a beach-desert landscape powered by Baja Blast or a futuristic cityscape powered by Pitch Black.

With DEWcision 2016, playing off of this year's presidential election, Mtn. Dew is asking people to pick a favorite between Pitch Black and Baja Blast, which, according to the brand, "are two specialty flavors that have developed cult followings of true Dew aficionados."

Depending on which path a person chooses in the VR experience, their vote will also be counted to help determine which flavor wins DEWcision 2016.

Mtn. Dew said is the first time it is using VR as a content channel as part of a larger, integrated 360-degree campaign.

Dale Jr., Kahne and Elliott — all part of the Mtn. Dew Racing Team — provide running commentary and other insights as the drive the VR courses, directing viewers to use the 360º option to look for obstacles and other unique scenes happening not just in front of but also above, behind and on both sides of the car.

"You're in the driver's seat," offers Earnhardt Jr. "This is no ordinary track, but I think you can handle it."

As part of its DEWcision VR leg, Mtn. Dew has formed partnership with Shazam, becoming the "first brand to launch a VR campaign on the app.

Using Visual Shazam, people can access exclusive VR content when they scan Pitch Black or Baja Blast bottles.

The VR racing content will also be available this week to people at the JR Motorsports Fan Day in Mooresville, N.C. (May 26-27) as well as on YouTube 360 and Facebook 360 and through the Milk VR library.
 
Mtn. Dew said it is one of the first brands to use the new Oculus Rift VR headset and developer kit to "transport fans to a choose-your-own adventure gamified VR racing experience. The experience was developed by Firstborn using Unreal gaming software for VR.

After putting on a VR headset, the viewer is seated and given an Oculus-enabled steering wheel. The steering wheel is linked to the VR world, allowing viewers to steer their chosen car on the racetrack.

In addition, the brand is launching a dedicated VR hub at MountainDew.com/VR that features all of its VR content playable via a mobile phone.

According to Greg Lyons, svp-marketing for Mtn. Dew, "Dew Nation (never ceases) to amaze me with your passion for these two brands. From bathing in Baja Blast to road tripping to stock up on Pitch Black, we think we've seen it all . . . until now. This summer, we're challenging you to show us how far you would go for your favorite flavor."

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