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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Mtn Dew (1)

Thursday
May262016

Mountain Dew Takes Consumers For A VR Ride With Dale Jr., Kasey Kahne, YouTube

By Barry Janoff

May 25, 2016: Not content to get products such as Pitch Black and Baja Blast into the hands of consumers, Mtn. Dew is using a virtual reality platform and gaming softwear to give consumers a hands-on experience with top Nascar drivers Dale Earnhardt Jr., Kasey Kahne and Chase Elliott.

As part of its recently launched DEWcision 2016 multi-media campaign, Mtn. Dew said it would "leverage the latest in Oculus VR hardware and gaming/CGI software" to put people behind the wheel of race cars, employing a 360º perspective in peson, on YouTube and via other social media platforms.

The effort enables people via VR to race through a beach-desert landscape powered by Baja Blast or a futuristic cityscape powered by Pitch Black.

With DEWcision 2016, playing off of this year's presidential election, Mtn. Dew is asking people to pick a favorite between Pitch Black and Baja Blast, which, according to the brand, "are two specialty flavors that have developed cult followings of true Dew aficionados."

Depending on which path a person chooses in the VR experience, their vote will also be counted to help determine which flavor wins DEWcision 2016.

Mtn. Dew said is the first time it is using VR as a content channel as part of a larger, integrated 360-degree campaign.

Dale Jr., Kahne and Elliott — all part of the Mtn. Dew Racing Team — provide running commentary and other insights as the drive the VR courses, directing viewers to use the 360º option to look for obstacles and other unique scenes happening not just in front of but also above, behind and on both sides of the car.

"You're in the driver's seat," offers Earnhardt Jr. "This is no ordinary track, but I think you can handle it."

As part of its DEWcision VR leg, Mtn. Dew has formed partnership with Shazam, becoming the "first brand to launch a VR campaign on the app.

Using Visual Shazam, people can access exclusive VR content when they scan Pitch Black or Baja Blast bottles.

The VR racing content will also be available this week to people at the JR Motorsports Fan Day in Mooresville, N.C. (May 26-27) as well as on YouTube 360 and Facebook 360 and through the Milk VR library.
 
Mtn. Dew said it is one of the first brands to use the new Oculus Rift VR headset and developer kit to "transport fans to a choose-your-own adventure gamified VR racing experience. The experience was developed by Firstborn using Unreal gaming software for VR.

After putting on a VR headset, the viewer is seated and given an Oculus-enabled steering wheel. The steering wheel is linked to the VR world, allowing viewers to steer their chosen car on the racetrack.

In addition, the brand is launching a dedicated VR hub at MountainDew.com/VR that features all of its VR content playable via a mobile phone.

According to Greg Lyons, svp-marketing for Mtn. Dew, "Dew Nation (never ceases) to amaze me with your passion for these two brands. From bathing in Baja Blast to road tripping to stock up on Pitch Black, we think we've seen it all . . . until now. This summer, we're challenging you to show us how far you would go for your favorite flavor."

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