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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Oct252016

Mtn. Dew Stocks Roster With 19 NBA Players, Led By Westbrook, Irving

By Barry Janoff

October 24, 2016: Russell Westbrook, who this season will lead the NBA’s Oklahoma City Thunder without Kevin Durant (now with the Golden State Warriors), has a new partner, Kyrie Irving of the Cleveland Cavaliers.

Westbrook and Irving won’t be on the NBA court together, but they are together as part of a multi-platform effort from Mtn. Dew, with Westbrook signing an extension to his endorsement deal with the brand and Irving moving in as part of his alliance with PepsiCo.

Mtn. Dew said it that in addition to national ads with Westbrook and Irving, it has 17 other NBA players on its roster, who will be used in various national and regional components of marketing during the 2016-17 season. including TV, Internet, digital, social media, POP and fan activations.

An intro spot with Westbrook and Irving takes people behind the scenes of their new commercials.

In addition, Mtn. Dew said that throughout the season, it plans to get people "closer to the NBA lifestyle (with) everything that the NBA and its players touch and influence — from style and music to art and tech — all with a dash of humor."

Westbrook, who signed with the brand last year, extended his partnership through the 2018-19 NBA season.

Irving has been with PepsiCo since 2012, starring in a series of TV spots for Pepsi as “Uncle Drew.”

As part of its DEWxNBA roster, Mtn. Dew’s NBA endorsers also include Giannis Antetokuonmpo (Milwaukee Bucks), Bradley Beal (Washington Wizards), Reggie Jackson (Detroit Pistons), Isaiah Thomas (Boston Celtics) and  Justise Winslow. (Full list below.)

"The NBA is more than just a sport to basketball fans," Ryan Collis, senior director of marketing for Mtn. Dew, said in a statement. "It represents a source of inspiration, which lines up with the spirit of the Dew Nation—celebrating sports and culture while having a damn good time.

"Both Russell Westbrook and Kyrie Irving are the perfect embodiment of this message, as talented players with their fingers on the pulse of everything that’s cool, fun and relevant right now," said Collis.

Mtn. Dew began activation this past weekend with fan experiences that included 40 ft. tall inflated glowing basketballs in Los Angeles, and Miami with team partners the Lakers and Heat. The display is scheduled to hit Cleveland today as part of the team’s opening night.

According to Irving, who helped lead the Cavaliers to the NBA title last season, "I am excited to be a part of the Dew lineup. Mtn. Dew is a brand that celebrates being an individual and I continue to work to be the best version of me on and off the court. I can’t wait for what’s coming up next."

Added Westbrook, "Dew gets me as both a player and an individual and I’m proud of our collaborations over the past year and a half. I love that I can do me, while still doing the Dew."

DEWxNBA Team
• Russell Westbrook Oklahoma City Thunder
• Kyrie Irving Cleveland Cavaliers
• Justin Anderson Dallas Mavericks
• Giannis Antetokuonmpo Milwaukee Bucks
• Bradley Beal Washington Wizards
• Patrick Beverley Houston Rockets
• Devin Booker Phoenix Suns
• Mike Conley Memphis Grizzlies
• Danny Green San Antonio Spurs
• Elfrid Payton Orlando Magic
• Rodney Hood Utah Jazz
• Reggie Jackson Detroit Pistons
• CJ McCollum Portland Trail Blazers
• Emmanuel Mudiay Denver Nuggets
• Bobby Portis Chicago Bulls
• Julius Randle Los Angeles Lakers
• Isaiah Thomas Boston Celtics
• Myles Turner Indiana Pacers
• Justise Winslow Miami Heat

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