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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Feb072019

Mountain Dew, Dale Jr. Team With Team Rubicon For Awareness, Support, Marketing

By Barry Janoff

February 7, 2019: Team Rubicon, an international non-government organization founded by U.S. Marines William McNulty and Jacob "Jake" Wood, which has been deploying military veterans and first responders to serve communities impacted by disasters since 2010, has a new partner.

Mountain Dew is teaming up with Team Rubicon to support and spread the word about its efforts, and is bringing Dale Earnhardt Jr. — already a Team Rubicon supporter — along for assistance.

The brand said it would launch the partnership with a $1 million donation to Team Rubicon's efforts, and support with a multi-media campaign, including a dedicated TV spot, digital, social media, POP, products and presence at the Daytona 500.

"Team Rubicon is an extraordinary organization, and we are honored to partner with them and leverage our platform to raise awareness of its mission to aid in disaster-stricken areas," Nicole Portwood, vp-marketing, Mountain Dew, said via the brand.

"The volunteers of this great organization, many of them military veterans, continue to serve our country through disaster response teams. They are the true embodiment of what it means to 'Do The Dew,’ and we want to fuel that fire in all of Dew Nation to support this worthy mission."

The national TV spot – “Do The Dew Abroad and Home With Team Rubicon,” voiced by Earnhardt Jr. – under the brand's Do The Dew umbrella campaign, focuses on Team Rubicon’s mission and has a call-to-action for viewers to participate and support.

“Do if for those who need your help,” says Earnhardt Jr. “Mountain Dew is proud to support the efforts of Team Rubicon.”

At retail, limited-edition camouflage Mountain Dew x Team Rubicon cans and bottles are available while supplies last where Mountain Dew is sold.

At the Daytona 500, a Mountain Dew x Team Rubicon paint out will be part of the design on Dew partner Chase Elliott's No. 9 Chevrolet during the race (Feb. 10).

Earnhardt Jr. is scheduled to travel with Mountain Dew to a Team Rubicon worksite in the Florida Panhandle to work alongside volunteers rebuilding a community that was ravaged by Hurricane Michael in 2018.

According to Earnhardt Jr., "Natural disasters have hit close to home for me  — like Hurricane Florence's impact on the Carolinas. Team Rubicon was there to support and rebuild those affected areas, and I'm proud to team with Mountain Dew to support its mission.”

Exclusive Team Rubicon and Mountain Dew x Team Rubicon gear is available by donating to Team Rubicon or redeeming Dew Nation Reward points from participating products at a dedicated Web site.

During the promotion, running now through March 24, people who make a monetary donation to Team Rubicon at the Dew Nation Rewards Team Rubicon store can earn exclusive Mountain Dew x Team Rubicon rewards and gear, including T-shirts, backpacks, sleeping tents and fhe opportunity to score a race-day experience with Earnhardt Jr.

According to Team Rubicon’s Jake Wood, "Dew’s contribution will enable us to train more volunteers in critical skills, respond to more disasters around the world, and help more people on their worst day.

“Like Team Rubicon, we know Dew Nation has a bias for action and we're excited to see how they'll step up to match Dew’s $1 million commitment to our mission."

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