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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Feb072019

Mountain Dew, Dale Jr. Team With Team Rubicon For Awareness, Support, Marketing

By Barry Janoff

February 7, 2019: Team Rubicon, an international non-government organization founded by U.S. Marines William McNulty and Jacob "Jake" Wood, which has been deploying military veterans and first responders to serve communities impacted by disasters since 2010, has a new partner.

Mountain Dew is teaming up with Team Rubicon to support and spread the word about its efforts, and is bringing Dale Earnhardt Jr. — already a Team Rubicon supporter — along for assistance.

The brand said it would launch the partnership with a $1 million donation to Team Rubicon's efforts, and support with a multi-media campaign, including a dedicated TV spot, digital, social media, POP, products and presence at the Daytona 500.

"Team Rubicon is an extraordinary organization, and we are honored to partner with them and leverage our platform to raise awareness of its mission to aid in disaster-stricken areas," Nicole Portwood, vp-marketing, Mountain Dew, said via the brand.

"The volunteers of this great organization, many of them military veterans, continue to serve our country through disaster response teams. They are the true embodiment of what it means to 'Do The Dew,’ and we want to fuel that fire in all of Dew Nation to support this worthy mission."

The national TV spot – “Do The Dew Abroad and Home With Team Rubicon,” voiced by Earnhardt Jr. – under the brand's Do The Dew umbrella campaign, focuses on Team Rubicon’s mission and has a call-to-action for viewers to participate and support.

“Do if for those who need your help,” says Earnhardt Jr. “Mountain Dew is proud to support the efforts of Team Rubicon.”

At retail, limited-edition camouflage Mountain Dew x Team Rubicon cans and bottles are available while supplies last where Mountain Dew is sold.

At the Daytona 500, a Mountain Dew x Team Rubicon paint out will be part of the design on Dew partner Chase Elliott's No. 9 Chevrolet during the race (Feb. 10).

Earnhardt Jr. is scheduled to travel with Mountain Dew to a Team Rubicon worksite in the Florida Panhandle to work alongside volunteers rebuilding a community that was ravaged by Hurricane Michael in 2018.

According to Earnhardt Jr., "Natural disasters have hit close to home for me  — like Hurricane Florence's impact on the Carolinas. Team Rubicon was there to support and rebuild those affected areas, and I'm proud to team with Mountain Dew to support its mission.”

Exclusive Team Rubicon and Mountain Dew x Team Rubicon gear is available by donating to Team Rubicon or redeeming Dew Nation Reward points from participating products at a dedicated Web site.

During the promotion, running now through March 24, people who make a monetary donation to Team Rubicon at the Dew Nation Rewards Team Rubicon store can earn exclusive Mountain Dew x Team Rubicon rewards and gear, including T-shirts, backpacks, sleeping tents and fhe opportunity to score a race-day experience with Earnhardt Jr.

According to Team Rubicon’s Jake Wood, "Dew’s contribution will enable us to train more volunteers in critical skills, respond to more disasters around the world, and help more people on their worst day.

“Like Team Rubicon, we know Dew Nation has a bias for action and we're excited to see how they'll step up to match Dew’s $1 million commitment to our mission."

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