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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Friday
Mar022012

Deal Or No Deal: Much Marketing Ado About The New York Knicks Jeremy Lin

By Barry Janoff

March 2, 2012: On Feb. 1, Jeremy Lin was barely a blip on the NBA's radar screen. One week later, he was imploding radar screens nationwide, running rampant on Google searches and trending on Twitter.

On Feb. 20 and Feb. 27 he made the cover of Sports Illustrated. And on Feb. 27 he made the cover of Time magazine's edition in Asia.

During the first 11 starts of his career, Lin has averaged more than 23 points and nine assists per game — the best such showing in the NBA since 1976-77 -- and the New York Knicks were 8-3 heading into the 2012 All-Star Game break. Even with a poor showing in a loss against the Miami Heat on Feb. 23 — 1 for 11 from the field, eight points, three assists and eight turnovers — Lin was being anointed as the real deal on the basketball court.

The NBA even saw fit to include Lin in its All-Star festivities, adding him to the Rising Stars game that features the league's top rookies and sophomores. Showing no signs of slowing down in his first game after the All-Star break, he scored 19 points with 13 assists as the Knicks defeated the Cleveland Cavaliers, 120-103.

But is he the real deal for marketers? The early prognosis: He could be, but let's wait and see.

"Marketers have to be very careful without jumping on board too quickly," said Robert Tuchman, president of Skylight Entertainment, a New York-based sports and entertainment marketing and sponsorship firm. "I mean it’s only been a handful of games that this kid has played. If he continues to do what he has been doing over the course of the next couple of months, then I would be the first in line to have him represent my brand."

Lin's agent, Robert Montgomery, who heads up the Montgomery Sports Group, has taken what industry analysts say is the appropriate measure. He has chosen to listen to the plethora of marketing opportunities being tossed at Lin but wait until later in the season, and more likely after seeing how the entire season plays out, to make any commitments.

According to sports marketing observers, Lin could easily go from zero dollars in endorsement income to upward of $10 million this year, especially given his unique biography: Harvard graduate, undrafted and the first American-born NBA player of Chinese or Taiwanese descent. He already has a deal with Nike that has expanded to a signature shoe, but should be a prime global prospect in such categories as sports/energy drinks, electronics, technology, clothing and, given his degree in economics, credit cards and financial services.

"I wouldn't be shooting commercials with him yet, but I certainly would be knocking on his door right now and feeling it out." — Robert Tuchman

"Jeremy Lin is an incredible story and is taking the NBA, the Knicks and all fans by storm," said David Schwab, who heads up marketing firm Octagon’s celebrity acquisition and activation division, First Call, which assists brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating partnerships and activating each program. "We live in a 'now world,' so brands must look for programs and celebrities who can create awareness and buzz for them."

However, as Schwab offers, "For brands looking at [multi-year] programs, it's worth having a conversation. But [they should] also watch how the season unfolds."

There have been previous examples — though few and far between — to compare to the meteoric rise of Lin. In 1981, rookie Fernando Valenzuela was named as a replacement opening-day starter for the Los Angeles Dodgers. He pitched a 2-0 shutout against the Houston Astros and started the season 8-0 with five shutouts and an ERA of 0.50. Valenzuela gave birth to "Fernandomania" and went on to become the only player in Major League Baseball history to win the Rookie of the Year award and the Cy Young Award in the same season.

Five years earlier, Mark Fidrych earned a spot as a rookie with the Detroit Tigers in 1976 as a non-roster invitee out of spring training. In his first start in mid-May, he threw six no-hit innings and finished with a two-hit, 2-1 win. That season, he was named the starting pitcher for the American League in the All-Star Game, went on to win 19 games, led the league with a 2.34 ERA and 24 complete games (24), won the AL Rookie of the Year Award  and finished second in voting for the Cy Young Award.

In 1970, Vida Blue spent the season in the minor leagues before being called up in September by the Oakland A's. In two starts, he pitched a 3-0, one-hitter against the Kansas City Royals, then a 6-0 no-hitter against the Minnesota Twins. In 1971, Blue had a 24-8 record, was the starting AL pitcher n the 1971 All-Star Game, and won both the Cy Young and MVP awards.

A bit more recently, according to Sue Rodin, president of marketing firm Stars & Strategies, N.Y., and founder of Women in Sports and Events, was the 1999 FIFA Women’s World Cup, which was held in the U.S. "[Led by Mia Hamm,] the U.S. national team’s momentum began to build, they became a media frenzy and cultural phenomenon – it was a bit like Beatlemania that summer. [After winning the World Cup] the players were all wanted by everyone for appearances, you name it.  It was," said Rodin, "wild."

What could be in store for Jeremy Lin is a solid career in the NBA, a strong position as a marketing spokesman and, eventually, a leader in business. However, there are lessons to learn from the likes of Mark Fidrych, whose injury-plagued MLB career lasted just five seasons and who won only 10 more games after his 19-9 rookie season.

"[Lin] presents global opportunity on the scale of Yao Ming with the added benefit of playing in New York and being an underdog story, which brands love to get behind," said Tuchman. "He could become the highest paid endorser in the NBA. He could also become a one-hit wonder story. I wouldn't be shooting commercials with him yet, but I certainly would be knocking on his door right now and feeling it out."

(Originally published at MediaPost.com)

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