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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec302014

Andy Murray Swings Over To Under Armour In $23 Million Endorsement Alliance

By Barry Janoff

December 30, 2014: Under Armour has confirmed a move that has been bouncing around the rumor court for the better part of this month, signing top-ranked tennis star Andy Murray to a four-year deal that industry analysts put at $23.6 million.

Murray, the former No. 1 ranked men's player in the world and currently ranked No. 6, had been with adidas via a five-year pact valued at about $23.5 million.

As part of the alliance, Under Armour said that beginning in January Murray would wear its apparel, footwear and accessories on-court; would be featured in marketing campaigns and will make appearances for the brand; and would participate in global training and tennis activations.

"I am very honored and excited to be joining Team Under Armour and to help them tell their story globally," Murray said in a statement. "They are committed to providing innovative apparel, accessories, and footwear, with an unmatched focus on training and performance."

Murray also has allances that include Standard Life, Fuse energy drinks, Rado watches and Head and will earn about $15 million from endorsements in 2014, according to industry analysts.

Murray joins an Under Armour roster that includes athletes Lindsey Vonn, Tom Brady, Cam Newton, Stephen Curry, Michael Phelps, Clayton Kershaw, Buster Posey, Bryce Harper, Jordan Spieth and Sloane Stephens; model Gisele Bündchen and world-renowned ballerina Misty Copeland.

The brand also has deals with the Yomiuri Giants and Tottenham Spur among other global alliances.

According to Ryan Kuehl, senior category director-global golf and tennis for Baltimore-based Under Armour, "Signing Andy is really a special moment for the brand, as we continue to elevate and diversify our athlete roster and expand our international presence. Andy's remarkable character, competitive spirit and unmatched ability make him the perfect fit for our family."

Under Armour, founded in 1996 by Kevin Plank, is expected to reach $3 billion in revenue this year, according to the company.

Andy is very committed and focused when it comes to training and preparation, so the new partnership with Under Armour is an exciting and ideal match," Murray's manager, Matt Gentry, said in a statement. "Athlete performance and product innovation are the brand's core pillars, which will have strong benefits for Andy and the team in 2015 and beyond."

Under Armour was named a Top Ten Sports Marketer of the Year for 2014 by NYSportsJournalism.com.

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