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• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec302014

Andy Murray Swings Over To Under Armour In $23 Million Endorsement Alliance

By Barry Janoff

December 30, 2014: Under Armour has confirmed a move that has been bouncing around the rumor court for the better part of this month, signing top-ranked tennis star Andy Murray to a four-year deal that industry analysts put at $23.6 million.

Murray, the former No. 1 ranked men's player in the world and currently ranked No. 6, had been with adidas via a five-year pact valued at about $23.5 million.

As part of the alliance, Under Armour said that beginning in January Murray would wear its apparel, footwear and accessories on-court; would be featured in marketing campaigns and will make appearances for the brand; and would participate in global training and tennis activations.

"I am very honored and excited to be joining Team Under Armour and to help them tell their story globally," Murray said in a statement. "They are committed to providing innovative apparel, accessories, and footwear, with an unmatched focus on training and performance."

Murray also has allances that include Standard Life, Fuse energy drinks, Rado watches and Head and will earn about $15 million from endorsements in 2014, according to industry analysts.

Murray joins an Under Armour roster that includes athletes Lindsey Vonn, Tom Brady, Cam Newton, Stephen Curry, Michael Phelps, Clayton Kershaw, Buster Posey, Bryce Harper, Jordan Spieth and Sloane Stephens; model Gisele Bündchen and world-renowned ballerina Misty Copeland.

The brand also has deals with the Yomiuri Giants and Tottenham Spur among other global alliances.

According to Ryan Kuehl, senior category director-global golf and tennis for Baltimore-based Under Armour, "Signing Andy is really a special moment for the brand, as we continue to elevate and diversify our athlete roster and expand our international presence. Andy's remarkable character, competitive spirit and unmatched ability make him the perfect fit for our family."

Under Armour, founded in 1996 by Kevin Plank, is expected to reach $3 billion in revenue this year, according to the company.

Andy is very committed and focused when it comes to training and preparation, so the new partnership with Under Armour is an exciting and ideal match," Murray's manager, Matt Gentry, said in a statement. "Athlete performance and product innovation are the brand's core pillars, which will have strong benefits for Andy and the team in 2015 and beyond."

Under Armour was named a Top Ten Sports Marketer of the Year for 2014 by NYSportsJournalism.com.

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