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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec302014

Andy Murray Swings Over To Under Armour In $23 Million Endorsement Alliance

By Barry Janoff

December 30, 2014: Under Armour has confirmed a move that has been bouncing around the rumor court for the better part of this month, signing top-ranked tennis star Andy Murray to a four-year deal that industry analysts put at $23.6 million.

Murray, the former No. 1 ranked men's player in the world and currently ranked No. 6, had been with adidas via a five-year pact valued at about $23.5 million.

As part of the alliance, Under Armour said that beginning in January Murray would wear its apparel, footwear and accessories on-court; would be featured in marketing campaigns and will make appearances for the brand; and would participate in global training and tennis activations.

"I am very honored and excited to be joining Team Under Armour and to help them tell their story globally," Murray said in a statement. "They are committed to providing innovative apparel, accessories, and footwear, with an unmatched focus on training and performance."

Murray also has allances that include Standard Life, Fuse energy drinks, Rado watches and Head and will earn about $15 million from endorsements in 2014, according to industry analysts.

Murray joins an Under Armour roster that includes athletes Lindsey Vonn, Tom Brady, Cam Newton, Stephen Curry, Michael Phelps, Clayton Kershaw, Buster Posey, Bryce Harper, Jordan Spieth and Sloane Stephens; model Gisele Bündchen and world-renowned ballerina Misty Copeland.

The brand also has deals with the Yomiuri Giants and Tottenham Spur among other global alliances.

According to Ryan Kuehl, senior category director-global golf and tennis for Baltimore-based Under Armour, "Signing Andy is really a special moment for the brand, as we continue to elevate and diversify our athlete roster and expand our international presence. Andy's remarkable character, competitive spirit and unmatched ability make him the perfect fit for our family."

Under Armour, founded in 1996 by Kevin Plank, is expected to reach $3 billion in revenue this year, according to the company.

Andy is very committed and focused when it comes to training and preparation, so the new partnership with Under Armour is an exciting and ideal match," Murray's manager, Matt Gentry, said in a statement. "Athlete performance and product innovation are the brand's core pillars, which will have strong benefits for Andy and the team in 2015 and beyond."

Under Armour was named a Top Ten Sports Marketer of the Year for 2014 by NYSportsJournalism.com.

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