Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Olympics: Y&R 'Fearless' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Thursday
Sep152016

Led By A-B, Coachella, Desert Trip, SXSW, Music Sponsorship Spend To Hit $1.47B

By Barry Janoff

September 15, 2016: With performers such as the Rolling Stones, Adele, Beyoncé, Kanye West, Bruce Springsteen, Guns 'n' Roses and AC/DC on the road, and festivals including Desert Trip, Coachella and Lollapalooza in full swing, it is little surprise that the music industry is hitting some high notes in ticket sales and sponsorship deals.

But numbers from industry analysts show that the score may be even better than anticipated.

The projected spend on sponsorship in the music category for 2016 is $1.47 billion, not only up 5.6% from $1.4 billion in 2015 but also "exceeding projected rise in sponsorship spend in sports (5%) and every other property segment," including the projected 4.5% increase in overall sponsorship spending, according to research and consulting firm IEG, Chicago.

The 2016 projection is also up from the $1.34 billion spend in 2014, $1.2 billion in 2013, $1.22 billion in 2012 and $1.17 billion in 2011.

Anheuser-Busch InBev is "the undisputed leader in the live music space demonstrated by its near ubiquity at music festivals and an expanded presence in country music," according to the IEG Music Sponsorship Report.

According to IEG, 28% of properties with a sponsorship in the alcoholic beverage category report a partnership with Anheuser-Busch, with its Bud Light brand as a leading driver.

Among other activations, Anheuser-Busch took over sponsorship of South by Southwest this past year from Miller Coors, which had the spot for the 15 prior years. The two-year deal "puts Bud Light at the forefront of the most anticipated annual event where original music, independent film and emerging technologies converge," according to the beer company.

The Top Five most-active companies in music sponsorship also include PepsiCo (20%), Diageo (19%), Coca-Cola (19%) and Brown Forman (15%), the Louisiville, Ky.-based spirits and wine company whose brands include Jack Daniel's, Old Forester, Finlandia, Southern Comfort and Korbel.

Diageo, behind its Captain Morgan and Smirnoff brands, showed the biggest jump in sponsorship deals, moving up from seventh most-active (9%) in 2015, per IEG..

The category's most-active brands also include Heineken (14%), Miller Coors (11%), Red Bull (9%), Tito's Vodka from Fifth Generation (8%), Uber (8%), Monster (7%) and Nestle (7%).

AT&T and Ford fell out of the Top Ten, per IEG.

The most active categories are topped by wine and spirits, with brands "7.4 times more likely to sponsor music than the average of all sponsors," according to the Music Sponsorship Report.

The Top Ten most active categories also include beer (6.2 times more likely to sponsor music than the average of all sponsors), non-alcoholic beverage (6.2), media-publishing (5.4), food (3.1), retail (2.8), hotels and resorts (2.4), automotive (2.3), banks (2.2) and telecom (2 times more likely to sponsor music than the average of all sponsors).

According to Pollstar, which tracks concert revenue and ticket sales, the Top 100 Tours during the first half of this year (January-June) hit a record $1.48 billion in combined grosses. That is up $45 million (3.1%) over last year’s record pace.

The top grossing worldwide tours of 2016 through June were topped by Bruce Springsteen & the E Street Band River Tour with $17.7 million gross (1.5 million tickets sold), Beyoncé The Formation with $137.3 million gross (1.1 million tickets), Coldplay with  $137.3 million gross (1.58 million tickets), Madonna at $85.5 million gross and the Rolling Stones with $83.9 million gross.

The Stones are scheduled to be part of the upcoming Desert Trip six-day, two-weekend festival in Indio, Calif. (Oct. 7-8-9, Oct. 14-15-16).

When tickets for the event went on sale in May, some 70,000 per day were sold in five hours, according to promoter AEG Live.

According to online ticket marketplace StubHub, that would set a record for music festivals with more than $150 million in gross revenue, $60 million more than the current record of $84 million from the 2015 Coachella Festival.

Iconic performers also scheduled to include The Who, Paul McCartney, Neil Young, Bob Dylan and Pink Floyd's Roger Walters.

Marketing partners for Desert Trip include Absolut, Coors Light, Corona Extra, Sierra Nevada and Heineken.

Among other major events in 2016, Coachella, held in April at the same Empire Polo Club in Indio, Calif. as Desert Trip, has such sponsors as Abslout, American Express, Heineken, H&M, New Era, JBL Harman, T-Mobile and Tag Heuer.

Sponsors for Lollapalooza, staged in August in Chicago, include Samsung, Bud Light, Pepsi, BMI, Toyota, State Farm, Jack Daniel's, Bacardi, Uber and Citi.

Bonnaroo, held in June in Manchester, Tenn., lists sponsors including Miller Lite, State Farm, 7 UP, Intel, Bose, Angry Orchard and Tito's Vodka.

In addition to Bud Light, top tier sponsors for South by Southwest (March 10-19, 2017 in Austin) include Mazda, Monster Energy and Esurance.

The Austin City Limits Music Festival (Sept. 30-Oct. 2, Oct. 7-9) includes sponsors Samsung, Honda, Miller Lite, Lowe's, State Farm and locally based Tito's Vodka.

Sponsors for the iHeartRadio Music Festival in T-Mobile Arena in Las Vegas (Sept. 23-24) include MasterCard, Mazda, Mondelez, State Farm and Taco Bell.

Music sponsorship often extends into sports. One prime example: The NCAA March Madness Music Festival, part of the Men's Div. I Final Four scheduled for April 1 & 3 2017, in University of Phoenix Stadium, is sponsored by Coca-Cola, Capital One and AT&T, all corporate NCAA partners.

The Stones, Who, McCartney Show Adele, Beyoncé How To Sell Tickets

Back to Home Page

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>