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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Jul262017

Led By A-B, GnR, U2, Music Sponsorship Spend To Top Record $1.5B in 2017

By Barry Janoff

July 26, 2017: With such power groups and performers as U2, Guns N’ Roses, Red Hot Chili Peppers, Metallica, Adele, Ed Sheehan, Bruno Mars and The Weekend on tour in 2017, it is small wonder that brands have lined up to be part of the action and income.

Sponsorship spending on music tours, festivals and venues is projected to total a record $1.54 billion in 2017, up 4.8% from the previous record of $1.47 billion 2016.

That projected increase exceeds the projected 4.1% increase in overall 2017 North American sponsorship spending and 3.9% increase in entertainment spending, but trails the 5.6% increase in music spending in 2016, according to research and consulting firm IEG, Chicago.

The increase in sponsorship spend this year follows an upward trend in the category over the past few years, when spend was $1.4 billion in 2015, $1.34 billion in 2014, $1.28 billion in 2013, $1.22 billion in 2012 and $1.17 billion in 2011.

According to the 2017 IEG Music Sponsorship Report, "Anheuser-Busch InBev remains the undisputed leader in live music."
 
Some 51% of music festivals with a sponsor in the alcoholic beverage category report a partnership with an Anheuser-Busch brand, up from 28% in 2016.

The brewer is followed by ride-share service Uber, which replaces PepsiCo as the second most active sponsor of music festivals, with 21% of properties with a sponsor in the ride-share category listing a partnership with Uber.

That is more than double the number of properties in 2016 (8%), per IEG.

Brown-Forman (Jack Daniel’s, El Jimador) is the third most active sponsor of music (19%), followed by Fifth Generation (led by Tito’s Handmade Vodka, 17%) and MillerCoors (17%).

PepsiCo comes in at No. 6 (16%), with the Top Ten also including Heineken (16%), Coca-Cola (14%), Diageo (14%) and E&J Gallo (12%), Deep Eddy Vodka (12%) and Monster Energy (12%).

Bud Light (Anheuser-Busch) is among the lead sponsors for the upcoming Lollapalooza festival (Chicago Aug. 3-6), as are, Uber, Pepsi and Jack Daniel’s.

The wine and spirits category remains the most active category sponsoring music, but at a slightly less active pace than in 2016.

According to the 2017 IEG Music Sponsorship Report wine and spirits brands are 5.3 times more likely to sponsor live music in 2017 than the average of all sponsors, still No. 1 but down from 7.4 in 2016.

The Top Ten most active categories sponsoring music also includes beer (4.0), retail (3.5), food (3.1), non-alcoholic beverages (2.9), media and publishing (2.9), banks (1.6), automotive (1.5), hotels and resorts (1.5) and tech (1.4)

Among the highest-grossing tours for the first half of the year (January-June), Guns N’ Roses leads the way, grossing $152.5 million, followed by U2 ($118.1 million), according to Pollstar.

Top Ten Grossing Tours January-June 2017
1. Guns N’ Roses $151.5 million
2. U2 $118.1 million
3. Justin Bieber $98.2 million (remainder of tour postponed)
4. Metallica $88 million
5. Depeche Mode $68.2 million
6. Red Hot Chili Peppers $60.5 million
7. Adele $59 million
8. Ed Sheeran $57.2 million
9. Eric Church $54.5 million
10. Bruno Mars $52.7 million
Source: Pollstar

Musicians Top List Of Highest-Paid Celebrities

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