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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in festivals (1)

Wednesday
Jul262017

Led By A-B, GnR, U2, Music Sponsorship Spend To Top Record $1.5B in 2017

By Barry Janoff

July 26, 2017: With such power groups and performers as U2, Guns N’ Roses, Red Hot Chili Peppers, Metallica, Adele, Ed Sheehan, Bruno Mars and The Weekend on tour in 2017, it is small wonder that brands have lined up to be part of the action and income.

Sponsorship spending on music tours, festivals and venues is projected to total a record $1.54 billion in 2017, up 4.8% from the previous record of $1.47 billion 2016.

That projected increase exceeds the projected 4.1% increase in overall 2017 North American sponsorship spending and 3.9% increase in entertainment spending, but trails the 5.6% increase in music spending in 2016, according to research and consulting firm IEG, Chicago.

The increase in sponsorship spend this year follows an upward trend in the category over the past few years, when spend was $1.4 billion in 2015, $1.34 billion in 2014, $1.28 billion in 2013, $1.22 billion in 2012 and $1.17 billion in 2011.

According to the 2017 IEG Music Sponsorship Report, "Anheuser-Busch InBev remains the undisputed leader in live music."
 
Some 51% of music festivals with a sponsor in the alcoholic beverage category report a partnership with an Anheuser-Busch brand, up from 28% in 2016.

The brewer is followed by ride-share service Uber, which replaces PepsiCo as the second most active sponsor of music festivals, with 21% of properties with a sponsor in the ride-share category listing a partnership with Uber.

That is more than double the number of properties in 2016 (8%), per IEG.

Brown-Forman (Jack Daniel’s, El Jimador) is the third most active sponsor of music (19%), followed by Fifth Generation (led by Tito’s Handmade Vodka, 17%) and MillerCoors (17%).

PepsiCo comes in at No. 6 (16%), with the Top Ten also including Heineken (16%), Coca-Cola (14%), Diageo (14%) and E&J Gallo (12%), Deep Eddy Vodka (12%) and Monster Energy (12%).

Bud Light (Anheuser-Busch) is among the lead sponsors for the upcoming Lollapalooza festival (Chicago Aug. 3-6), as are, Uber, Pepsi and Jack Daniel’s.

The wine and spirits category remains the most active category sponsoring music, but at a slightly less active pace than in 2016.

According to the 2017 IEG Music Sponsorship Report wine and spirits brands are 5.3 times more likely to sponsor live music in 2017 than the average of all sponsors, still No. 1 but down from 7.4 in 2016.

The Top Ten most active categories sponsoring music also includes beer (4.0), retail (3.5), food (3.1), non-alcoholic beverages (2.9), media and publishing (2.9), banks (1.6), automotive (1.5), hotels and resorts (1.5) and tech (1.4)

Among the highest-grossing tours for the first half of the year (January-June), Guns N’ Roses leads the way, grossing $152.5 million, followed by U2 ($118.1 million), according to Pollstar.

Top Ten Grossing Tours January-June 2017
1. Guns N’ Roses $151.5 million
2. U2 $118.1 million
3. Justin Bieber $98.2 million (remainder of tour postponed)
4. Metallica $88 million
5. Depeche Mode $68.2 million
6. Red Hot Chili Peppers $60.5 million
7. Adele $59 million
8. Ed Sheeran $57.2 million
9. Eric Church $54.5 million
10. Bruno Mars $52.7 million
Source: Pollstar

Musicians Top List Of Highest-Paid Celebrities

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