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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb062018

Foles Gets First Post-Super Bowl Deal, Daughter Lili Has Her Own Goodies

By Barry Janoff

February 5, 2018: In December, Nick Foles was the back-up quarterback for the Philadelphia Eagles.

On Feb. 4, 2018, he was MVP for the Super Bowl LII world champion Eagles.

Then, in the first post-Super Bowl endorsement deal, Foles answered the question, “You and the Philadelphia Eagles just won the Super Bowl. What are you going to do next?”

To which Foles said Sunday night, with his wife and daughter by his side, “I’m going to Disney World!” All captured for a TV and online commercial.

On Feb. 5, Foles was feted with a parade down Main Street in Disney World, Orlando, riding alongside his new best friend, Mickey Mouse, accompanied by Minnie Mouse and Goofy.

As they say in the Magic Kingdom, “Dreams do come true.”

“To be at Disney World to be apart of this is unreal,” Foles said from atop a float, Mickey at his side, and an ocean of cheering people all around.

“Philly fans are everywhere. It’s alright to yell,” he said. “We are world champs. We’ve been waiting for that for a while.”

Then, turning to Mickey and giving him a fist bump, Foles said, “We did it. We did it.”

Folks then gave his best The Voice rendition when he joined the crowd in a chorus of “Fly, Eagles, Fly” — “Fight, Eagles, fight. Score a touchdown 1-2-3” — as Eagles’ team-colored confetti flew around them.

Foles' trip Monday to Walt Disney World Resort continued a Disney post-Super Bowl tradition that began in 1987 when New York Giants quarterback Phil Simms, MVP for Super Bowl XXI, first answered the question in the "What's Next" campaign by saying  ”I’m going to Disney World!”

Folks earned his MVP honors by throwing for 373 yards with three touchdown passes and catching a touchdown pass at the end of the second quarter to lead the Eagles past the favored New England Patriots.

Also resolved was the mystery, if there was one, of what Foles’ daughter, Lili, was wearing on her head during the Super Bowl, after the game on the field and in the ad campaign from Disney.

Although they look like headphones, and appear to have a Beats by Dre logo on the side, they are actually pink BBCare Infant Hearing Protection ear muffs.

According to the brand, “BBcare hearing protection ear muff is suitable for large-scale activities and sports events, such as drag races, concerts, car racing,” And, apparently, the Super Bowl.

The story is that they were given to the family by a friend before the game. Someone put a Beats logo on the side to cover the BBC logo but not across the headband, where the name of the product is clearly visible.

The NFL has an official alliance with Bose, although players are allowed to sign deals with other brands, such as Beats.

Also, during the Super Bowl LII broadcast on NBC, there was a spot from Monster, which makes high-end headphones, speakers and other audio products, starring Iggy Azalea and Joe Perry.

"If those were Beats with that logo, the brand would have received $421,000 in equivalent media value," according to Eric Smallwood, president for Apex Marketing Group, St. Clair, MI.

The BBCare logo across the headband was too small to account for media value, although it was recognizable in enlarged still photos supplied by Apex.

No slouch in the branding department, Lili was also wearing a NFL denim jacket with the name Foles on the back.

Super Bowl

PHOTOS COURTESY DISNEY

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