Top
POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• WWE said that Houston’s Minute Maid Park would host the Royal Rumble on Sunday, Jan. 26, 2020. The event will mark the second time the Royal Rumble has been held at a baseball stadium following this year’s event at Phoenix’ Chase Field (before a capacity crowd of 48,193). The event will stream live around worldwide on WWE Network.

• SportsEngine, Inc., an NBC Sports Group company and a leading provider of Sport Relationship Management software, is partnering with USA Hockey to promote participation in youth hockey during USA Hockey’s Hockey Week Across America (Feb. 17 - 24) and USA Hockey’s Try Hockey for Free Day (Feb. 23).

• MLS said its board of governors has extended the contract of commissioner Don Garber through the 2023 season. Garber, 61, has been commissioner since 1999, overseeing the league expanding from 12 to 27 clubs, adding 25 new owners and developing 19 soccer stadiums across the U.S. and Canada.

• Al Horford of the Boston Celtics is the new national NBA face for Built With Chocolate Milk. A TV and digital campaign will “spotlight his balanced approach to performance, recovery and nutrition. For the first time, the campaign will be bilingual, with Horford the first Hispanic athlete on the roster.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 9-11
1. The Lego Movie 2: The Second Part $55M
2. What Men Want $21M
3. Cold Pursuit $9.5M
4. The Prodigy $7M
5. The Upside $5.7M
6. Glass $5.5M
7. Miss Bala $3.8M
8. Aquaman $3M
9. Green Book $2.7M
10. Spider-Man: Into The Spider-Verse $2.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA: 'Anthem the Game' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Feb062018

Foles Gets First Post-Super Bowl Deal, Daughter Lili Has Her Own Goodies

By Barry Janoff

February 5, 2018: In December, Nick Foles was the back-up quarterback for the Philadelphia Eagles.

On Feb. 4, 2018, he was MVP for the Super Bowl LII world champion Eagles.

Then, in the first post-Super Bowl endorsement deal, Foles answered the question, “You and the Philadelphia Eagles just won the Super Bowl. What are you going to do next?”

To which Foles said Sunday night, with his wife and daughter by his side, “I’m going to Disney World!” All captured for a TV and online commercial.

On Feb. 5, Foles was feted with a parade down Main Street in Disney World, Orlando, riding alongside his new best friend, Mickey Mouse, accompanied by Minnie Mouse and Goofy.

As they say in the Magic Kingdom, “Dreams do come true.”

“To be at Disney World to be apart of this is unreal,” Foles said from atop a float, Mickey at his side, and an ocean of cheering people all around.

“Philly fans are everywhere. It’s alright to yell,” he said. “We are world champs. We’ve been waiting for that for a while.”

Then, turning to Mickey and giving him a fist bump, Foles said, “We did it. We did it.”

Folks then gave his best The Voice rendition when he joined the crowd in a chorus of “Fly, Eagles, Fly” — “Fight, Eagles, fight. Score a touchdown 1-2-3” — as Eagles’ team-colored confetti flew around them.

Foles' trip Monday to Walt Disney World Resort continued a Disney post-Super Bowl tradition that began in 1987 when New York Giants quarterback Phil Simms, MVP for Super Bowl XXI, first answered the question in the "What's Next" campaign by saying  ”I’m going to Disney World!”

Folks earned his MVP honors by throwing for 373 yards with three touchdown passes and catching a touchdown pass at the end of the second quarter to lead the Eagles past the favored New England Patriots.

Also resolved was the mystery, if there was one, of what Foles’ daughter, Lili, was wearing on her head during the Super Bowl, after the game on the field and in the ad campaign from Disney.

Although they look like headphones, and appear to have a Beats by Dre logo on the side, they are actually pink BBCare Infant Hearing Protection ear muffs.

According to the brand, “BBcare hearing protection ear muff is suitable for large-scale activities and sports events, such as drag races, concerts, car racing,” And, apparently, the Super Bowl.

The story is that they were given to the family by a friend before the game. Someone put a Beats logo on the side to cover the BBC logo but not across the headband, where the name of the product is clearly visible.

The NFL has an official alliance with Bose, although players are allowed to sign deals with other brands, such as Beats.

Also, during the Super Bowl LII broadcast on NBC, there was a spot from Monster, which makes high-end headphones, speakers and other audio products, starring Iggy Azalea and Joe Perry.

"If those were Beats with that logo, the brand would have received $421,000 in equivalent media value," according to Eric Smallwood, president for Apex Marketing Group, St. Clair, MI.

The BBCare logo across the headband was too small to account for media value, although it was recognizable in enlarged still photos supplied by Apex.

No slouch in the branding department, Lili was also wearing a NFL denim jacket with the name Foles on the back.

Super Bowl

PHOTOS COURTESY DISNEY

Back to Home Page