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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Jan092018

Sponsorship Spend In ’18 To Top Record $24B In North America, $65.8B Worldwide

By Barry Janoff

January 9, 2018: Calling it a “rebound year” — and led by such companies as PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors — sponsorship spending in North America is projected to reach a record $24.2 billion and $65.8 billion worldwide.

Sports will continue to be the leading category, with 70% of North America sponsorship marketing in 2018 in the category, topping $17 billion, according to research, marketing and consulting firm ESP Properties (formerly IEG), Chicago.

That figure is up nearly 5% from $16.3 billion is 2017 and some $1.3 billion more than the $15.7 billion spend  in 2016,

Global sponsorship spend was $55.3 billion in 2014, $67.5 billion in 2015, $60.1 billion in 2016, $62.7 billion in 2017 and is projected to reach $65.8 billion in 2018, up 4.8%.

“On the heels of a tighter-than-anticipated North American sponsorship market in the year just ended, (2018) projects (to be) a rebound this year, alongside continued steady growth globally,” according to the ESP Sponsorship Year-End Industry Review and Forecast.

Last year, ESP said it projected worldwide growth of 4.5% and an increase in North America of 4.1%.

However, that forecast’s caveat that “caution on the part of brand and corporate marketers could grow into concern as the year progresses, thus limiting their willingness to commit additional dollars to partnerships,” proved accurate in North America, where spend increased only 3.6% to $23.1 billion.

“A key factor was continued examination of sponsorship budgets, with an eye to reducing overall spending, by major players in the beverage industry — the largest spending category — including soft drink and beer giants PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors,” according to ESP.

Also, per ESP Sponsorship Year-End Industry Review and Forecast, “While 2017 growth rates for advertising and other forms of marketing—including public relations, direct marketing and promotions—were just above 2% in North America and 35% globally, both are expected to rebound by about a percentage point or more this year.”

For 2018, sports sponsorship spending is projected to be followed by entertainment, which saw a $2.3 billion sponsor spend in 2017 and is projected to reach $2.4 billion in 2018.

Sponsor spend on causes in North America was $2 billion in 2017 with a projection of $2.14 billion in 2018.

Sponsor spend on arts in 2018 is projected to top $1 billion for the first time, up fro $993 million in 2017.

Festivals, fairs and annual events was $903 million in 2017 and is projected to reach $936 million in 2018.

Associations and membership organizations sponsor spend was $616 million in 2017 and is projected to reach $635 million in 2018.

By region, sponsorships spend in Europe was $16 billion in 2016, $16.7 billion in 2017 and is projected to be $17.6 billion in 2018.

Asia Pacific is projected to go from $15.7 billion in 2017 to $16.6 billion in 20218, and Central-South America rise from $4.5 billion to $4.6 billion.

PepsiCo, Anheuser-Busch Top Spends In Sponsorships

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