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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan092018

Sponsorship Spend In ’18 To Top Record $24B In North America, $65.8B Worldwide

By Barry Janoff

January 9, 2018: Calling it a “rebound year” — and led by such companies as PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors — sponsorship spending in North America is projected to reach a record $24.2 billion and $65.8 billion worldwide.

Sports will continue to be the leading category, with 70% of North America sponsorship marketing in 2018 in the category, topping $17 billion, according to research, marketing and consulting firm ESP Properties (formerly IEG), Chicago.

That figure is up nearly 5% from $16.3 billion is 2017 and some $1.3 billion more than the $15.7 billion spend  in 2016,

Global sponsorship spend was $55.3 billion in 2014, $67.5 billion in 2015, $60.1 billion in 2016, $62.7 billion in 2017 and is projected to reach $65.8 billion in 2018, up 4.8%.

“On the heels of a tighter-than-anticipated North American sponsorship market in the year just ended, (2018) projects (to be) a rebound this year, alongside continued steady growth globally,” according to the ESP Sponsorship Year-End Industry Review and Forecast.

Last year, ESP said it projected worldwide growth of 4.5% and an increase in North America of 4.1%.

However, that forecast’s caveat that “caution on the part of brand and corporate marketers could grow into concern as the year progresses, thus limiting their willingness to commit additional dollars to partnerships,” proved accurate in North America, where spend increased only 3.6% to $23.1 billion.

“A key factor was continued examination of sponsorship budgets, with an eye to reducing overall spending, by major players in the beverage industry — the largest spending category — including soft drink and beer giants PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors,” according to ESP.

Also, per ESP Sponsorship Year-End Industry Review and Forecast, “While 2017 growth rates for advertising and other forms of marketing—including public relations, direct marketing and promotions—were just above 2% in North America and 35% globally, both are expected to rebound by about a percentage point or more this year.”

For 2018, sports sponsorship spending is projected to be followed by entertainment, which saw a $2.3 billion sponsor spend in 2017 and is projected to reach $2.4 billion in 2018.

Sponsor spend on causes in North America was $2 billion in 2017 with a projection of $2.14 billion in 2018.

Sponsor spend on arts in 2018 is projected to top $1 billion for the first time, up fro $993 million in 2017.

Festivals, fairs and annual events was $903 million in 2017 and is projected to reach $936 million in 2018.

Associations and membership organizations sponsor spend was $616 million in 2017 and is projected to reach $635 million in 2018.

By region, sponsorships spend in Europe was $16 billion in 2016, $16.7 billion in 2017 and is projected to be $17.6 billion in 2018.

Asia Pacific is projected to go from $15.7 billion in 2017 to $16.6 billion in 20218, and Central-South America rise from $4.5 billion to $4.6 billion.

PepsiCo, Anheuser-Busch Top Spends In Sponsorships

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