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NEWS REAL

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Jan092018

Sponsorship Spend In ’18 To Top Record $24B In North America, $65.8B Worldwide

By Barry Janoff

January 9, 2018: Calling it a “rebound year” — and led by such companies as PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors — sponsorship spending in North America is projected to reach a record $24.2 billion and $65.8 billion worldwide.

Sports will continue to be the leading category, with 70% of North America sponsorship marketing in 2018 in the category, topping $17 billion, according to research, marketing and consulting firm ESP Properties (formerly IEG), Chicago.

That figure is up nearly 5% from $16.3 billion is 2017 and some $1.3 billion more than the $15.7 billion spend  in 2016,

Global sponsorship spend was $55.3 billion in 2014, $67.5 billion in 2015, $60.1 billion in 2016, $62.7 billion in 2017 and is projected to reach $65.8 billion in 2018, up 4.8%.

“On the heels of a tighter-than-anticipated North American sponsorship market in the year just ended, (2018) projects (to be) a rebound this year, alongside continued steady growth globally,” according to the ESP Sponsorship Year-End Industry Review and Forecast.

Last year, ESP said it projected worldwide growth of 4.5% and an increase in North America of 4.1%.

However, that forecast’s caveat that “caution on the part of brand and corporate marketers could grow into concern as the year progresses, thus limiting their willingness to commit additional dollars to partnerships,” proved accurate in North America, where spend increased only 3.6% to $23.1 billion.

“A key factor was continued examination of sponsorship budgets, with an eye to reducing overall spending, by major players in the beverage industry — the largest spending category — including soft drink and beer giants PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors,” according to ESP.

Also, per ESP Sponsorship Year-End Industry Review and Forecast, “While 2017 growth rates for advertising and other forms of marketing—including public relations, direct marketing and promotions—were just above 2% in North America and 35% globally, both are expected to rebound by about a percentage point or more this year.”

For 2018, sports sponsorship spending is projected to be followed by entertainment, which saw a $2.3 billion sponsor spend in 2017 and is projected to reach $2.4 billion in 2018.

Sponsor spend on causes in North America was $2 billion in 2017 with a projection of $2.14 billion in 2018.

Sponsor spend on arts in 2018 is projected to top $1 billion for the first time, up fro $993 million in 2017.

Festivals, fairs and annual events was $903 million in 2017 and is projected to reach $936 million in 2018.

Associations and membership organizations sponsor spend was $616 million in 2017 and is projected to reach $635 million in 2018.

By region, sponsorships spend in Europe was $16 billion in 2016, $16.7 billion in 2017 and is projected to be $17.6 billion in 2018.

Asia Pacific is projected to go from $15.7 billion in 2017 to $16.6 billion in 20218, and Central-South America rise from $4.5 billion to $4.6 billion.

PepsiCo, Anheuser-Busch Top Spends In Sponsorships

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