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• Steve Phelps has been named Nascar President, effective Oct. 1, replacing Brent Dewar, who has “elected to step down and will remain with the company through the end of the 2018 racing season, transitioning to a senior consulting and advisory role in 2019.”  Phelps joined Nascar in 2005.

• On Location Experiences,  the official hospitality partner of the NFL has signed Hall of Famers Emmitt Smith as Brand Ambassador for Super Bowl LIII in Atlanta this February. Joining Emmitt Smith will be 16 NFL Legends who will all attend one of the three, exclusive pre-game tailgates hosted by On Location.

• The College Sports Information Directors of America, Associated Press and the Fiesta Bowl Organization said they would recognize college football players who have overcome adversity with a new honor, the Mayo Clinic Comeback Player of the Year Award.  During the 2018 college football season, 30 student-athletes from all levels of college football who have overcome injury, illness or other challenges will be recognized as Mayo Clinic Comeback Player of the Year Nominees. At the end of the season, three student-athletes will be chosen as Mayo Clinic Comeback Player of the Year Award winners.

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What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan092018

Sponsorship Spend In ’18 To Top Record $24B In North America, $65.8B Worldwide

By Barry Janoff

January 9, 2018: Calling it a “rebound year” — and led by such companies as PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors — sponsorship spending in North America is projected to reach a record $24.2 billion and $65.8 billion worldwide.

Sports will continue to be the leading category, with 70% of North America sponsorship marketing in 2018 in the category, topping $17 billion, according to research, marketing and consulting firm ESP Properties (formerly IEG), Chicago.

That figure is up nearly 5% from $16.3 billion is 2017 and some $1.3 billion more than the $15.7 billion spend  in 2016,

Global sponsorship spend was $55.3 billion in 2014, $67.5 billion in 2015, $60.1 billion in 2016, $62.7 billion in 2017 and is projected to reach $65.8 billion in 2018, up 4.8%.

“On the heels of a tighter-than-anticipated North American sponsorship market in the year just ended, (2018) projects (to be) a rebound this year, alongside continued steady growth globally,” according to the ESP Sponsorship Year-End Industry Review and Forecast.

Last year, ESP said it projected worldwide growth of 4.5% and an increase in North America of 4.1%.

However, that forecast’s caveat that “caution on the part of brand and corporate marketers could grow into concern as the year progresses, thus limiting their willingness to commit additional dollars to partnerships,” proved accurate in North America, where spend increased only 3.6% to $23.1 billion.

“A key factor was continued examination of sponsorship budgets, with an eye to reducing overall spending, by major players in the beverage industry — the largest spending category — including soft drink and beer giants PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors,” according to ESP.

Also, per ESP Sponsorship Year-End Industry Review and Forecast, “While 2017 growth rates for advertising and other forms of marketing—including public relations, direct marketing and promotions—were just above 2% in North America and 35% globally, both are expected to rebound by about a percentage point or more this year.”

For 2018, sports sponsorship spending is projected to be followed by entertainment, which saw a $2.3 billion sponsor spend in 2017 and is projected to reach $2.4 billion in 2018.

Sponsor spend on causes in North America was $2 billion in 2017 with a projection of $2.14 billion in 2018.

Sponsor spend on arts in 2018 is projected to top $1 billion for the first time, up fro $993 million in 2017.

Festivals, fairs and annual events was $903 million in 2017 and is projected to reach $936 million in 2018.

Associations and membership organizations sponsor spend was $616 million in 2017 and is projected to reach $635 million in 2018.

By region, sponsorships spend in Europe was $16 billion in 2016, $16.7 billion in 2017 and is projected to be $17.6 billion in 2018.

Asia Pacific is projected to go from $15.7 billion in 2017 to $16.6 billion in 20218, and Central-South America rise from $4.5 billion to $4.6 billion.

PepsiCo, Anheuser-Busch Top Spends In Sponsorships

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