Top
QUICK HITS

FanDuel CEO Nigel Eccles who co-founded the company in 2009 'stepping down to focus on his next venture' Former CFO Matt King named new CEO.
• Manchester United and Melitta have signed multi-year partnership naming the brand the club’s first official coffee partner.
• 2017 Monster Energy Nascar Cup Series Championship Results: 1. Martin Truex Jr. (5040 points), 2. Kyle Busch (5035 points), 3. Kevin Harvick (5033 points). 4. Brad Keselowski (5030 points).
• The NHL said that the Philadelphia Flyers would host the Pittsburgh Penguins in Lincoln Financial Field, home of the NFL's Philadelphia Eagles, on Feb. 23, 2019, as part of the outdoor 2019 Coors Light NHL Stadium Series.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar222011

Rafael Nadal Is In The Spirit For Barcardi Limited 'Drink Responsibly' Campaign

March 22, 2011: Rafael Nadal has taken on a new challenge. The world's No. 1 ranked men's tennis player has signed on with Bacardi Limited to become the "Global Social Responsibility Ambassador" for the world's No. 1 privately held spirits company.

Nadal will immediately be featured in the company's multi-media “Champions Drink Responsibly" campaign, which has reached more than 37 million consumers since it began in 2008, according to Barcardi.

"I enjoy socializing with my friends and family and drinking responsibly is important no matter what your game is," Nadal. said in a statement. "That is why I’m teaming up with Bacardi Limited as I want to take the lead in promoting social responsibility to fans and consumers around the world."

The campaign, overseen by Bacardi Limited, includes print, Internet, consumer experiential initiatives and social media platforms such as a dedicated YouTube channel and a Facebook page that will "inform and engage consumers about responsible drinking and their personal choices."

In one print ad, Nadal is shown in front of an empty glass signaling for a timeout. Text reads, "I try to beat everyone at tennis, not at drinking."

In another, Nadal is holding a tennis racquet over the top of a cocktail glass with the text, "I’d always tell my friends where the line is."

The campaign was unveiled in Miami, where Nadal is playing at the Sony Ericsson Open. Bacardi Limited said it would soon share details of the next phase of “Champions Drink Responsibly” via a series of events with Nadal around international tennis tournaments, including Madrid, Wimbledon and the U.S. Open this August.

"Rafael Nadal's global appeal makes him the perfect champion and role model to help us continue to spread the message."

According to Séamus McBride, Bacardi Limited president and CEO, “We are very excited to welcome Rafa to the Bacardi family as our new Global Social Responsibility Ambassador. Rafael Nadal is a world champion at the top of his game whose lifestyle and dedication reflects the values of our company and this campaign. His global appeal makes him the perfect champion and role model to help us continue to spread the message that we should all know 'where to draw the line' when it comes to drinking."

Bacardi brands include Dewar's, Bombay Sapphire, Grey Goose and a line of Bacardi products.

Back to Ad Campaigns

Back to Home Page