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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar222011

Rafael Nadal Is In The Spirit For Barcardi Limited 'Drink Responsibly' Campaign

March 22, 2011: Rafael Nadal has taken on a new challenge. The world's No. 1 ranked men's tennis player has signed on with Bacardi Limited to become the "Global Social Responsibility Ambassador" for the world's No. 1 privately held spirits company.

Nadal will immediately be featured in the company's multi-media “Champions Drink Responsibly" campaign, which has reached more than 37 million consumers since it began in 2008, according to Barcardi.

"I enjoy socializing with my friends and family and drinking responsibly is important no matter what your game is," Nadal. said in a statement. "That is why I’m teaming up with Bacardi Limited as I want to take the lead in promoting social responsibility to fans and consumers around the world."

The campaign, overseen by Bacardi Limited, includes print, Internet, consumer experiential initiatives and social media platforms such as a dedicated YouTube channel and a Facebook page that will "inform and engage consumers about responsible drinking and their personal choices."

In one print ad, Nadal is shown in front of an empty glass signaling for a timeout. Text reads, "I try to beat everyone at tennis, not at drinking."

In another, Nadal is holding a tennis racquet over the top of a cocktail glass with the text, "I’d always tell my friends where the line is."

The campaign was unveiled in Miami, where Nadal is playing at the Sony Ericsson Open. Bacardi Limited said it would soon share details of the next phase of “Champions Drink Responsibly” via a series of events with Nadal around international tennis tournaments, including Madrid, Wimbledon and the U.S. Open this August.

"Rafael Nadal's global appeal makes him the perfect champion and role model to help us continue to spread the message."

According to Séamus McBride, Bacardi Limited president and CEO, “We are very excited to welcome Rafa to the Bacardi family as our new Global Social Responsibility Ambassador. Rafael Nadal is a world champion at the top of his game whose lifestyle and dedication reflects the values of our company and this campaign. His global appeal makes him the perfect champion and role model to help us continue to spread the message that we should all know 'where to draw the line' when it comes to drinking."

Bacardi brands include Dewar's, Bombay Sapphire, Grey Goose and a line of Bacardi products.

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