Naomi Flies Into Aussie Open With Nippon Airways Deal, Still Sporting adidas Logos
Sunday, January 13, 2019 at 05:42PM in Australian Open, Naomi Osaka, Nippon Airways, Tennis, sports marketing, tennis

By Barry Janoff

Janaury 12, 2019: U.S. Open champ Naomi Osaka has added another marketing deal to her roster entering the 2019 Australian Open, signing with All Nippon Airways.

Osaka will wear the ANA logo on her adidas tennis wear during the Open, which begins today (Jan. 14).

An intro promo spot with Osaka will lead to additional multi-media marketing.

Financial terms of the multi-year pact were not shared.

Osaka’s marketing deals also include Citizen Watch, Nissan Motor, Nissin Food, Shiseido, WowWow and Yonez racquets and gear.

Osaka's deal with adidas expired at the end of 2018, but during pre-Australian Open events, inciuding a media conference (pictured below), she wore a shirt featuring the logos of adidas, ANA and Nissin and an adidas cap.

Rivals to adidas are said to be seeking her signature, with adidas having made no official statement to date on the state of the alliance.

“We are very pleased to partner with Naomi Osaka,” Yuji Hirako, president and CEO for ANA, said via the airline.

“She was born in Japan and raised in the U.S., echoing both ANA’s Japanese roots and its global ambitions.”

Hirako said that even after finding success as the first Japanese tennis player to win the U.S. Open, Osaka “continues to push herself to be the best. In addition, her professionalism, and strong philanthropic efforts mean she will be a perfect ambassador to represent ANA to the world.”

According to Osaka, currently ranked No. 4 in the world, “I am very excited to partner with ANA, my favorite airline, as I travel for many months throughout the year and ANA always delivers the best possible travel experience for me and my team.

“I look forward to working closely with the ANA team for many years to come.

Osaka may be on the cusp of signing an extended deal with adidas for between $8.5-$10 million, but has also been wooed by other sportswear companies, according to industry analysts, who said her initial deal with the brand expired at the end of 2018.

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