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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Apr052019

She Just Did It: Naomi Osaka Moves From adidas To Nike In MultiMillion Dollar Deal

By Barry Janoff

April 5, 2019: A move that was being talked about this past summer has come to fruition.

Naomi Osaka, two-time tennis Grand Slam winner and currently ranked No. 1, has signed a deal with Nike.

Osaka, 21, had been with adidas since 2015 via a deal that officially expired at the end of 2018.

“Lost for words at this moment . . . I’m really grateful for this opportunity and I’m super excited for the future, Nike,” Osaka posted to her Twitter account, which has more than 400,000 followers. “Thank you.”

Nike shared the news the same day that adidas unveiled a multi-platform alliance with Beyoncé.

Financial terms and length of Osaka’s Nike deal were not shared.

It could be worth upward of $8-$10 million over several years, according to industry analysts.

Reports during the U.S. Open this past August-September had Osaka returning to adidas for a $10 million payday.

However, her agent, Stuart Duguid of IMG, said, “This partnership was in place long before the U.S. Open,” according to Forbes.

Signature lines and starring roles in marketing are expected to be part of the alliance.

An outdoor ad in Los Angeles featured a large shot of Osaka wearing the Nike ‘Swoosh” with text, “Change everything but yourself,” and the tag, ‘Just do it.”

Nike also posted a short clip, with photos of Naomi in Nike gear and the text, “Change everything but yourself,” in both English and Japanese.

“As we continue to inspire millions of athletes to chase their crazy dreams, Naomi is an incredible talent to add to our roster and help drive our commitment to inspiring a new generation of female athletes,” Amy Montagne vp, GM for Nike global categories, said via the company.

“We are thrilled to have her join our team.”

Osaka was with two high-profile Nike endorsers when Nike unveiled the news, meeting with LeBron James and Kevin Durant during the Los Angeles Lakers-Golden State Warriors game in Staples Center.

Osaka’s deal begins this week. Her first official competition in Nike gear is scheduled to be at Porsche Tennis Grand Prix in Stuttgart, beginning April 22.

“I’m proud to become a member of the Nike family and excited about getting involved in all of the opportunities Nike has to offer,” Osaka said via Nike.

“Nike has a legendary track record of writing history and I look forward to being a part of those moments for many years to come.”

“Lost for words at this moment . . . I’m really grateful for this opportunity and I’m super excited for the future, Nike."

She earned $6.4 million last year in winnings, which also included a win last March at the BNP Paribas Open, and about $2-$4 million from endorsements, according to industry analysts.

The 21-year-old also has deals that include All Nippon Airways, Nissan, Citizen watches, P&G, Yonex, Shiseido, Nissin Foods and Wowow.

The deal comes as the 2020 Summer Olympics in Tokyo build momentum, with Osaka expected to represent Japan on the national tennis team.

She earned $3.8 million for winning the U.S. Open against Serena Williams (also a Nike endorser), then $3 million for winning the Australian Open this past January

Osaka was still adorned with adidas logos as recently as last week during the Miami Open.

Moving forward, “I am sure Naomi’s priority is on the tennis court and to win more tournaments and grand slams," Duguid, said via the agency. "If she continues to do, so then the world is her oyster,”

PHOTOS COURTESY NIKE

Naomi Flies Into Aussie Open With Nippon Deal, Still Wearing adidas

Naomi Makes Time For Citizen Watch Deal

Naomi Osaka Takes Three-Year Ride With Nissan Motor

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