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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jan302010

Nascar Plans To Be A Box-Office Smash

Nascar's 90-second commercial puts movie-goers in the middle of the action before movie action begins.January 30, 2010: People may be talking about football and thinking about baseball spring training, but Nascar is putting its marketing pedal to the medal to get its share of attention. This weekend, Nascar launched its partnership with cinema advertising company Screenvision to place content and activate programs in more than 2,400 movie theaters and on 15,000 screens nationwide.

Activation is anchored by a 90-second long-form content piece, produced by Nascar Media Group, that will air as part of each theater's pre-movie ad package. In addition, lobby kiosks and concessions are being made available to Nascar's corporate partners for sponsorship. The racing circuit could not have picked a better time for its in-theater launch as total box-office results are up this year versus 2009, thanks largely to Avatar and such crowd favorites as Edge of Darkness, The Book of Eli and Tooth Fairy.

Screenvision said that its studies show that 52% of peope remember the ads they see in-theater versus 36% who see ads on TV. Nascar's 2010 season officially begins Feb. 14 with the Daytona 500, but several top Nascar drivers are participating Jan. 30-31 in the Grand-Am Rolex 24 Hours of Daytona in Florida, including four-time defending Sprint Cup champion Jimmie Johnson, Juan Pablo Montoya and Bobby Labonte.

The 90-second commercial begins with driver Kyle Busch, decked in his M&M-sponsored race gear, talking to theater-goers. "If you're looking for a story about love-struck vampires, teenage wizards or, hey, even a Vegas bachelor party, then you're in the right seat. But if you want to be part of intense drama that starts with 3,500 lbs. of angry metal hurtling down straightaways at 200 MPH, where success is decided by a fraction of a second, then you want the Nascar Sprint Cup Series."

Kyle Busch talks to audiences in Nascar's in-theater ad.The mini-film then takes viewers on a fast-paced, quick-cut journey of race day highlights, including what seems to be a bevy of crashes, burns and blowouts. In addition to Busch, there are cameo appearances by Johnson, Tony Stewart, Mark Martin and other top drivers. It ends with a promo for Nascar programming available for Web-enabled Sprint mobile devices.

Nascar said the 90-second reel would run through Feb. 25 and estimated that it would be shown 1.1 million times. When the partnership was unveiled this past October, Nascar and Screenvision said it was prompted "in large part to the success of such movies as Days of Thunder, Talladega Nights: The Ballad of Ricky Bobby, Herbie: Fully Loaded, Cars and Nascar 3-D: The Imax Experience."

“At the end of the day, this is all about celebrating the Nascar fans through our nationwide network of passionate consumers – and creating new in-cinema advertising platforms for Nascar sponsors," Andy Blacker, svp-marketing and research for Screenvision, said in a statement. “With this partnership, Screenvision is recognizing the tremendous potential of Nascar, and we are creating the first ever in-cinema platform for partners to wrap their brands around."

”
According to Steve Phelps, CMO for Nascar, the deal epitomizes the effort that the racing circuit is putting into growing its fan base while offering new opportunities for its marketing partners. “Screenvision will bring the excitement and drama of Nascar to a half billion moviegoers each year, including some who are avid fans and some who have yet to attend or watch a race on television. Fans want to experience our sport in every way possible, and we can’t wait for them to see and hear their favorite drivers running flat out on 40-foot screens with surround sound.”


Coming To A Theater Near You: Nascar Pedal To The Metal Marketing

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