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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul022009

Nascar Drivers Get A Taste Of Coke Zero Humor

The "brand managers" redecorate Denny Hamlin's car.July 2, 2009: Coca-Cola's fictitious “brand managers,” who have been railing against territory encroachment by sibling Coke Zero, return to preach their faith, this time to a group of Nascar drivers including Tony Stewart, Kevin Harvick, Jeff Burton, Greg Biffle, Eric Sadler and Denny Hamlin. Two 60-second versions of “Cover Up,” via Crispin Porter + Bogusky, Miami, will debut July 4 on TNT during coverage of the Coke Zero 400 Powered by Coca-Cola at Daytona (Fla.) International Speedway. "Cover Up" also will run in theaters and online. The effort coincides with the fourth anniversary of Coke Zero.


In previous spots, including one with Troy Polamalu of the NFL's Pittsburgh Steelers, the two brand managers blatantly push Coke over Coke Zero. Here, the guys appear to be on the side of Coke Zero; in fact, as the Nascar drivers soon learn, they actually plan to sabotage the brand. “First they stole our Real Coke taste, then they stole our drivers, but we’re past that and moving forward,” the brand managers tell the group of drivers, who are all members of the Coca-Cola Racing Family. The plan: To put a huge Coke Zero decal on "the one part of the car that no one has bothered to use for sponsorship yet – the windshield." Hamlin replies, "You're out of your mind." Biffle asks, "Would that be safe?" One of the brand manager replies, “I don’t know if it’s a 100% rating of safety, but you’re doing 200 miles per hour, so you’ve made some choices to begin with.” And when Sadler's windshield is covered with Coke Zero signage, he exclaims, “It’s really dark in there.” One of the brand managers replies, “Well, are you a Nascar driver or Na-SCARED driver?”


Sadler: "It's really dark in there." Brand Manager: "Are you Nascar or Na-SCARED?"“With Coke Zero, we’ve shown it’s possible to combine Real Coke taste and zero calories. The only thing that doesn’t seem possible is convincing our Coca-Cola brand managers to end their campaign against Coke Zero," Bill Kelly, senior vice president, Coca-Cola Trademark Brands, Coca-Cola North America, said in a statement. "Even members of the Coca-Cola Racing Family can’t do it. Of course, the harder they try, the more they remind people that Coke Zero tastes like Coke.” Back to Home Page