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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar162016

Nascar, F1, IndyCar Get Green Flag As Sponsorship Spend Tops Record $5.5B

By Barry Janoff

March 16, 2016: Race car drivers are known for wearing togs covered with marketing partner logos, for sitting in race cars covered with marketing partner logos and for speeding around tracks covered with marketing partner logos.

The bottom line is that it all makes sense, or in this case dollars. And in the world of global motorsports, billions of dollars.

Companies are going the distance and going for speed this year as global spending on motorsports' sanctioning bodies, teams and tracks is expected to total a record $5.58 billion in 2016, a 2.8% increase from 2015 and a rise of more than $2 billion since 2011, according to research, sponsorship and consulting firm IEG, Chicago.

Sponsor spend on motorsports was $5.43 billion in 2015, $5.26 billion in 2014, $5.12 billion in 2013, $4.97 billion in 2012  and $3.51 billion in 2011.

Nascar will be the main beneficiary this year in the projected rise in spend. According to IEG, "Pressured by a decline in spending in Formula 1, the increase lags IEG’s projected 4.7% increase in overall global sponsorship spending. Without F1, spending is expected to keep pace with the overall sponsorship industry."

By comparison, worldwide spend on golf was $1.7 billion in 2015, the NFL hit $1,2 billion, college athletics was $1.1 billion, MLB was $778 million, tennis topped $740 million, NBA was $739 million in 2014-15 and the NHL was $447 million in 2014-15, all per IEG.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on soccer will hit a record $60.2 billion, up from $57.5 billion in 2015, $55.3 billion in 2014, $48.6 billion in 2011 and $46.3 billion in 2010.

Nascar has five title sponsors: Sprint, Xfinity, Camping World, K&N and Whelen.

The circuit also has 39 official sponsors, including Chevrolet, Coca-Cola, Coors Light, Ford, Goodyear, M&Ms, Microsoft, Mobil 1, Nabisco, Nationwide, Sherwin-Williams, Sirius XM, Sunoco, Toyota and Visa; plus 14 performance partners and 21 Green partners.

Formula 1's main sponsors include Rolex, Mobil 1, SAP, FedEx, Starwood, Hilton, Visa, W Hotels, Virgin Atlantic, British Airways, Red Bull and  Accenture.

Toyota is the most active sponsor in Nascar, according to the 2016 Motorsports Global Sponsorship Spend report from IEG.

The automaker is 13.9 times more likely to sponsor Nascar than the average of all sponsors, according to IEG research.

The Top Ten also includes General Motors (11.6), Sprint Nextel (10.1), Coca-Cola (7.3), Ford (6.8), Lowe's (6.0), Go Daddy (5.5), Royal Dutch Shell (5.4), Safety Kleen (4.7) and Mars (4.7)

Sprint is in its last season as title sponsor of the Sprint Cup, an alliance that began in 2004 when Nextel took over from Winston, then reflected the new name beginning in 2008 when Sprint and Nextel merged, with Sprint taking the lead role in activations.

Nascar is said to be asking for a ten-year deal in excess of $1 billion for the title sponsor role, according to industry experts.

Camping World has title sponsorship of the Truck series through 2022. Comcast's Xfinity signed a ten-year deal in 2014 valued at $200 million, according to industry analysts.

Automotive aftermarket is the most active category, with automotive aftermarket companies being six times more likely to sponsor Nascar than the average of all sponsors.

The Top Ten most actives categories also include retail (5.9), auto manufacturers (5.7), heavy equipment-machinery (3.2), financial services (2.9), telecom (2.7), non-alcoholic beverages (2.5), food (2.0), chemicals (1.9) and restaurants (1.5).

In Formula 1, Red Bull gives the circuit wings as it is 15.5 times more likely to sponsor F1 than the average of all sponsors.

Also leading among active F1 partners are Philip Morris (14.2), Pirelli (14.1), Fiat (13.7), Daimler (12.9), Honda (10.3), Diageo (7.7), Petronas (5.9), Grupo Santander (5.4) and Emirates (5.2).

Automobile manufacturers represent the most active category sponsoring, with carmakers  6.2 times more likely to sponsor F1 than the average of all sponsors. Non-alcoholic beverages (4.9) is the most active non-endemic category.

The Top Ten here also includes fuel and motor oil (4.0), luxury auto import (3.7), tobacco (3.2), tires (3.2), financial (2.8), alcoholic beverages (2.5), travel-airline (1.8) and automotive aftercare (1.3), per IEG.

In 2014, Verizon signed a ten-year deal, valued at upward of $10 million annually by industry analysts, to be title sponsor for the IndyCar Series (replacing Izod). Top marketing partners include Chevrolet, Honda, AutoDesk, Avis, Firestone, New Era, Safety-Kleen, Sherwin-Williams, Sirius XM, Sunoco and Tag Heuer.

The spend in motorsports reflects a ten-year broadcast deal, beginning with the 2015 season, that Nascar signed with NBC and Fox valued $8.2 billion, according to industry analysts.

Nascar is said to be asking for a ten-year deal in excess of $1 billion for the title sponsor role, according to industry experts.

Although not broken down financially, IEG's research includes teams and drivers with their own partners.

Among them:

Hendrick Motorsports, with driver Kasey Kane, has such partners as Farmers Insurance Lowe's and Quicken Loans.

Stewart-Haas Racing, with Tony Stewart, Kevin Harvick, Kurt Busch, Danica Patrick, works with, among others, Bass Pro Shops, Mobil 1, Monster Energy, Nature's Bakery, Coca-Cola, Chevrolet, Busch Beer and Aspen Dental.

Joe Gibbs Racing, with  Kyle Busch Denny Hamlin, Carl Edwards and Matt Kenseth, has such alliances as M&Ms, Toyota, FedEx, Coca-Cola and GameStop.

Roush Fenway Racing partners include Cheez-It (Kellogg), Ford, Coca-Cola, Sherwin Williams, Advocare, Lilly, Zest and Ford.

Team Penske, with Joey Logano and Brad Keselowski, partners with AAA, AutoTrader, AutoZone, Coca-Cola, Ford, HP and Miller Lite, among others.

Richard Childress Racing has alliances with such brands as Bass Pro Shops, Dow, Cheerios, Coca-Cola and Sherwin Williams.

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