Nascar Fast-Tracks Health Initiative To Locate At-Risk Fans With COPD
Friday, February 5, 2010 at 02:30AM 
February 5, 2010: Nascar has added a new category to its plethora of affiliations, but one with more cause marketing motives. The racing circuit has partnered with Drive4COPD, a public health initiative designed to raise awareness of and financial support for chronic obstructive pulmonary disease, a progressive ailment that makes it increasingly difficult to breath. Drive4COPD is led by founding sponsor Boehringer Ingelheim with partnering organizations including the COPD Foundation and the American Lung Assn.
According to the organizers, more than 16 million Americas have COPD, another eight million may be under-diagnosed and millions more may be at risk.
Under terms of the alliance, Drive4COPD has become the “official heath initiative” of Nascar. Drive4COPD will have exclusivity with Nascar for promoting health initiatives and enjoy direct access to Nascar fans and a range of fan event, marketing, public relations, research, and business-to-business assets available exclusively to official partners.
Drive4COPD will hold race entitlement for the season-opening Nascar Nationwide Series race at Daytona International Speedway on Feb. 13, which will be shown on ESPN2. The Drive4COPD 300 will alsobe the starting point for Drive4COPD's “Race for the Missing Millions,” a four-day event that will cover 6,000 miles and make "pit stops" in 14 U.S. cities "to screen as many at-risk American as possible." The event will be spearheaded by race car driver Danica Patrick and celebrities including Michael Strahan, Jim Belushi, Patty Loveless and Bruce Jenner. (Complete details and "pit stops" are here.)
Nascar this season will provide materials educating fans about this disease and provide screening at Nascar Nationwide and Sprint Cup Series races with a goal to screen one million people in 2010. As an incentive, fans will be encouraged to answer questions to determine if they’re at-risk for COPD. Participating fans may then enter a sweepstakes with the grand prizes being a VIP race weekend in July for the Coke Zero 400 in Daytona and a trip to the 2011 Daytona 500.
“Nascar cares about our fans, and we are very proud to partner with Drive4COPD,” Steve Phelps, svp and CMO for Nascar, said in a statement. “COPD is the fourth-leading cause of death in the U.S., affecting an estimated 24 million people – half of whom are undiagnosed. Nascar fans have a history of being receptive to and involved in health initiatives, and we believe we can make a difference in this unique partnership with the Drive4COPD.”
Race For The 'Missing Millions' Travel Route
Reader Comments (4)
true
New Era HatsI'm sure you had fun writing this article. Comfortably, the article is really the sweetest on this precious topic.
You might have spent plenty of money on your golf clubs and Louis Vuitton Bags for cheap, but it is also important to have the right golf Cheap Louis Vuitton Bags to carry your equipment in. Most golfers don't have the benefits of a caddy like the professionals, and it can be a long way around the course. Choosing golf Coco Chanel Bags that can carry all your equipment easily and are comfortable and easy to move around is important. Also, you want a golf bad that looks good and reflects your style and personality on the course. The wrong golf Burberry Bag will leave you struggling to find and move your equipment, and perhaps even damaging your clubs or balls. If you want to know how to pick the best golf Louis Vuitton Bags Outlet for your equipment, then here are some tips to get you started. Right or left handed?Although it might not seem to matter whether you are right or left handed when buying a Chanel Purses, things are a little different when looking at golf Louis Vuitton Outlet Store. If you are right handed then it is probably not an issue, as most Louis Vuitton Outlet Store are designed for right handed players. However, there are left handed Louis Vuitton Outlet on the market as well. If you are left handed then choose one of these Louis Vuitton usa outlet, as you will then have the pockets and padding on the correct side, making it easier for you to carry around your equipment as you play.Cart or stand?Most golf Burberry Scarves require you to carry the Louis Vuitton Handbags around with you on your shoulder. However, there are two major types of Burberry Bags. Those that go in a cart or trolley, and those that stand on the ground. If you are being taken around in a golf cart more often than not, a cart trolley Louis Vuitton Outlet Online
is a good option.
You might have spent plenty of money on your golf clubs and Louis Vuitton Bags for cheap, but it is also important to have the right golf Cheap Louis Vuitton Bags to carry your equipment in. Most golfers don't have the benefits of a caddy like the professionals, and it can be a long way around the course. Choosing golf Coco Chanel Bags that can carry all your equipment easily and are comfortable and easy to move around is important. Also, you want a golf bad that looks good and reflects your style and personality on the course. The wrong golf Burberry Bag will leave you struggling to find and move your equipment, and perhaps even damaging your clubs or balls. If you want to know how to pick the best golf Louis Vuitton Bags Outlet for your equipment, then here are some tips to get you started. Right or left handed?Although it might not seem to matter whether you are right or left handed when buying a Chanel Purses, things are a little different when looking at golf Louis Vuitton Outlet Store. If you are right handed then it is probably not an issue, as most Louis Vuitton Outlet Store are designed for right handed players. However, there are left handed Louis Vuitton Outlet on the market as well. If you are left handed then choose one of these Louis Vuitton usa outlet, as you will then have the pockets and padding on the correct side, making it easier for you to carry around your equipment as you play.Cart or stand?Most golf Burberry Scarves require you to carry the Louis Vuitton Handbags around with you on your shoulder. However, there are two major types of Burberry Bags. Those that go in a cart or trolley, and those that stand on the ground. If you are being taken around in a golf cart more often than not, a cart trolley Louis Vuitton Outlet Online
is a good option.