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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Feb202013

Nascar Brings The Action, Hits The 2013 Track With High-Speed Launch Campaign 

By Barry Janoff

February 19, 2013: Calling it the most "comprehensive and integrated campaign" it has ever launched, Nascar has unveiled a multi-media effort that encompasses TV, print, in-track, Internet and social media both in English and Spanish versions; and has enlisted dozens of current drivers and icons to bring it all to life.

The campaign revs up as Nascar is preparing for its Super Bowl, aka the Daytona 500, which will be run on Feb. 24 (live on Fox) as the official launch to the 2013 racing season.  

In the marketing push, Nascar goes where no other sports organizations dare to tread. While showing off the best of what Nascar brings to fans — including the races, competition and unique camaraderie and atmosphere — the racing circuit also highlights the crashes, driver brawls and cursing that comes with the package.

This would be akin to MLB showing Juan Marichal bloodying Johnny Roseboro's head with a bat back in 1965, the NFL highlighting players getting carried off the field on a stretcher after a tackle or the NBA
spotlighting Ron Artest, then with the Indiana Pacers, running into the stands to fight with fans during a 2004 game in Detroit in an incident infamously known as the Malice in the Palace.

The campaign will run across Nascar's media partners, including TNT, ESPN, Speed, Fox and Fox Desportes, which on Feb. 24 will make TV history when it airs live the Spanish-language broadcast of the Daytona 500, the first Nascar Sprint Cup race to be carried as such.

Lead agency is Ogilvy & Mather North America, and sibling Ogilvy Rojo, which handled the Hispanic arm of the campaign.

Companies also are lining up with marketing efforts in anticipation of the Daytona 500 and start of the 2013 racing season, including FedEx, which this week breaks a series of commercials starring top driver Denny Hamlin.

FedEx, which has been a Nascar sponsor since 2005, said it would leverage the relationship "as a way to reinforce its speed of delivery message."
 
Hamlin, who drives the No. 11 FedEx car,  stars in an all-digital campaign that proclaims, “FedEx Ground is faster to more locations than UPS Ground.” Commercials will run on YouTube, Nascar.com and a FedEx Web site dedicate to racing.

Rich media banners, which also house an interactive racing game, will run on racing-specific sites such as Turner Sports and Nascar.com. Lead agency is BBDO, NY.

Regarding its brand campaign, Nascar vp-marketing Kim Brink explained, “The campaign was created to excite existing fans while engaging with new audiences, and is representative of where Nascar is headed as a sport. In developing the spots, we wanted to celebrate the heart of what makes our sport unique, challenge existing perceptions, inspire the entire industry and do it all as authentically and confidently as possible.”

In anticipation of the 2013 season, Nascar recently reacquired its digital rights from Turner Sports and unveiled the Gen-6 race cars.

Among the anchor commercials is "Twist," an ode to racing, the drivers and the action on and off the track that make Nascar percolate. Among those included in the 60-second version are Danica Patrick (who this Sunday will be starting the Daytona 500 from the pole position), Tony Stewart, Dale Earnhardt and Dale Earnhardt Jr., Carl Edwards, Jeff Gordon and Clint Bowyer, with the latter two seen in their classic pit row brawl from last season.

A voiceover explains, "For every turn, a twist. For every start, an untimed finish (as we see the beginnings of a crash). For every win, someone who loses it. For every number, a nation. For every celebration, a brawl. For every split-second, years of work. For every heaven, a hell. For every good ole boy, a good ole girl (with a shot a Patrick). For every curse, a prayer. For every ounce of order, a jug of chaos. For every twist, there's a turn."

(See the full spot here.)

In "Rivals," which will air in both English and Spanish, current and legendary drivers explain the need for competition."To have a rivalry, you need a rival. A David for a Goliath  A Hatfield for a McCoy."

Cale Yarborough then offers, "For every Cale Yarborough a Bobby Allison."

Brad Keselowski then says, "In order to finish first . . . " and the thought is finished by Clint Boyer, who says, ". . . somebody has to finish second." To which Kasey Kahne replies, "I hate to finish second." Jimmie Johnson observers, "Love your rivals." To which Keselowski concludes, "Because you need someone to beat."

(See the full spot here.)

Other spots that will air during the season include:

Chess (English and Spanish), which shows a race as a game of chess, with drivers plotting their positions several moves ahead.

Resumé, which takes a humorous look at the personalities of the drivers as they vie for a spot on fans’ Nascar Fantasy Live rosters.

* Wanna Know, which focuses on the recently revamped Nascar.com and other digital fan engagement products as seen through the eyes of the drivers.

According to John Seifert, chairman and CEO for Ogilvy & Mather North America, “There’s no sport in the world with a more loyal and passionate fan base than Nascar. [And] drivers are what make Nascar racing so dramatic and unpredictable for everyone. To bring the Nascar experience to life, we helped create a brand platform that reflects the roots and character of what makes Nascar unique, personified by remarkable athletes who will ensure that this sport remains the greatest show on earth."

We see the humorous side of Denny Hamlin in his three spots in which FedEx pits its FedEx Ground directly against rival UPS.

In "Eggs," Hamlin goes into a hen house, goes to a hen who has just laid an egg, and pulls out a plate of cooked sunnyside-up eggs. Text offers," Make sure to use FedEx Ground when shipping your package. Because whether you're shipping a package or making a couple of delicious eggs, it's good to be fast. (See the spot here.)

"Sweater" finds Hamlin is sheering sheep and immediately standing up with a fully knitted wool sweater. "What do you think?" he asks the sheep. A voiceover explains, "FedEx Ground is faster to more locations that UPS Ground." Text supports, Make sure to use FedEx Ground when shipping your package. Because whether you're shipping a package or knitting a wool sweater, it's good to be fast. (See the spot here.)

And in "Tea," Hamlin puts water in a tea kettle, puts the kettle on a burner and has hot water in three seconds, with text explaining, "Make sure to use FedEx Ground when shipping your package. Because whether you're shipping a package or making tea, it's good to be fast." (See the spot here.)
 
In addition to the brand campaign, Nascar said it would continue to focus on seven planks strategically aimed at growing the sport: "Gen Y, Youth, Multicultural, Digital/Social Media, Event Experience, Product Relevance and a focus on Driver Star Power."

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